Business Daily Media

Hertz appoints Vincent Gillet as Vice President, Marketing International



LONDON, UK – August 15, 2016 -
Hertz Global Holdings, Inc. (NYSE:HTZ) has announced the appointment of Vincent Gillet to Vice President, Marketing International. Mr Gillet is responsible for leading the marketing strategy and plans for the Hertz, Dollar, Thrifty and Firefly brands across Europe, Middle East, Africa, Asia Pacific and Latin America. Mr Gillet reports to Matt Jauchius, Chief Marketing Officer, and to Jim Mueller, Senior Vice President of Sales, Marketing and Revenue Management, International. His organization includes the regional marketing, e-commerce/digital, partner marketing, product development and brand teams.

Vincent Gillet joins Hertz as a senior marketing leader with extensive, international experience in the automotive and travel sectors, as well as in retail, and wine and spirits. He has a strong track record of customer-led marketing, product innovation, re-invigorating brands, best-in-class digital platforms, and partnership development. 

Matt Jauchius said: “Vincent’s participation in the development of Hertz’s global marketing strategies will be essential to continue to deliver consistent messages to our customers around the world. With a number of customer-centric innovations to be launched in the near future, Vincent’s skill set combined with his car manufacturing and travel industry experience, are certainly highly valuable assets for the company.”

Jim Mueller added: “Having someone of Vincent’s calibre joining us is part of our commitment to continue to elevate our brands and drive new value for customers and partners alike. With 23 years of marketing expertise across Asia, the US and the UK, Vincent brings the experience and international background needed to succeed at a company with the footprint of Hertz.”

 

Most recently Mr Gillet served as the Global Vice President of brand at Infiniti, Nissan Motors’ premium brand, where he innovated Infiniti’s overall brand strategy to drive significant volume growth. Prior to Infiniti, he held the role of Senior Vice President and Global Brand Leader for W and Le Meridien hotels at the Starwood Hotels & Resorts, where he was responsible for the brand management and strategic development of 145 hotels.

Vincent Gillet previously served as Chief Marketing Officer at Six Senses Hotels and Spa, a sustainable luxury and wellness brand in Asia, Europe and the Middle East. Before entering the hospitality sector, Mr Gillet worked in the wine and spirits industry, including the Stoli brand of Pernod as Global Brand Director; Mumm and Perrier Jouer Champagnes as UK Country Manager; and Moet & Chandon as Senior Brand Manager. He started his career in retail with the Chanel Group, with roles in international marketing communications and advertising.


About Hertz Global

Hertz Global Holdings operates the Hertz, Dollar, Thrifty and Firefly car rental brands in approximately 10,000 corporate and licensee locations throughout approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz Global Holdings is the largest worldwide airport general use car rental company with approximately 1,635 airport locations in the U.S. and more than 1,320 airport locations internationally. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global Holdings apart from the competition. Additionally, Hertz Global Holdings owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business in international markets and sells vehicles through its Rent2Buy program. For more information about Hertz Global Holdings, visit: www.hertz.com.

Business Daily Media Business Development

Turning resolutions into short-term survival and long-term growth tactics

Few Australian industries have been harder hit by the pandemic than hospitality. After two years of lockdowns, social distancing restrictions, staff shortages and supply chain woes, 2022...

Paul Hadida, General Manager, APAC at SevenRooms - avatar Paul Hadida, General Manager, APAC at SevenRooms

The ‘baby bust’ is set to kick-off an AI-boom

The Australian workforce is set to see almost an entire generation retire within the next 15 years. Firstlinks predicts that there will be more baby boomers exiting the workforce than 15-y...

Andy Mellor Regional Vice President of Australia at Kofax. - avatar Andy Mellor Regional Vice President of Australia at Kofax.

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Ready Player 1,000,000,0001?Sergey NivensMicrosoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Bli...

Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland - avatar Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Some of the super-rich want to pay more tax – but society cannot afford to depend on them

Shutterstock/PilgujDemands for the super wealthy to pay more taxes are not new. But they don’t usually come from billionaires or millionaires.Yet on January 19 2022, around 100 of the ...

Peter Bloom, Professor of Management, University of Essex - avatar Peter Bloom, Professor of Management, University of Essex

A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don't need to go there

Ready avatar one?Athitat ShinagowinBig numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacul...

Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford - avatar Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford

Labelling Equipment; Prayers Have Been Heard and, Answered

If you are an instrumental part of a management team for a business that now requires labels for their products or goods, then traditionally you’d have had one of three choices, if the...

Business Daily Media - avatar Business Daily Media



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion