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Unconventional luxury brand collaborations are everywhere. What is the appeal?

Written by Carlos Diaz Ruiz, Assistant Professor, Hanken School of Economics

A Louis Vuitton crossover bag bearing the Supreme label.Shutterstock

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.

This collaboration became a milestone in the luxury industry, showcasing the potential of unexpected partnerships between luxury brands and an unconventional...

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Unconventional luxury brand collaborations are everywhere. What is the appeal?

Compulsory super is higher than ever at 12%. But cutting it would hurt low-paid workers most

A crucial meeting aims to remake the WTO to fit the new global order

Gold is meant to be a ‘safe haven’ in uncertain times. Why is it crashing amid a war?

Is your ‘sustainable’ super funding fossil fuels or weapons? How to check the fine print

This is how the 1970s oil shock played out. There are lessons for the economy today

Prosecco makers lose out as Australia seals EU free-trade deal after 8 long years of talks

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

the promise and peril of a Pacific tourism bubble

Ever been on a lousy leadership course? Good leadership training needs these 5 ingredients

Icon Agency expands Sydney office, announces new hires and promotions

How to Apply for More Jobs in Less Time Using AI Automation

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Time to punch above our weight and stop shadowboxing on AI

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Global Thryv voices bring a sharper lens to International Women’s Day

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