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The Body Shop shouldn’t have failed in an age when consumers want activism from their brands. What happened?

  • Written by: Zoe Lee, Reader (Associate Professor) in Marketing, Cardiff University
The Body Shop shouldn’t have failed in an age when consumers want activism from their brands. What happened?Ian Forsyth/Getty

We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.

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Why the secrecy around car insurance?

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Australian workers spend almost an hour a day administering email

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Gift Cards as the gateway to agentic payments

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Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...