From Coke cans to shoes to menus: what’s behind the rise in personalised products?
- Written by Marian Makkar, Senior Lecturer in Marketing, RMIT University
Customised shoes, personalised drinks and specialised menu offerings. In a world where carbon copies of products are everywhere, retailers have to make their products stand out and provide customers with a unique purchasing experience.
The need to be different is even greater at a time consumers are being careful about what they spend. Businesses...
