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Apple, Disney and other big brands are pulling X ads – why Elon Musk's latest 'firestorm' could bring down the company

Written by Denitsa Dineva, Senior Lecturer (Associate Professor) in Marketing and Strategy, Cardiff University

Elon Musk’s recent endorsement of an antisemitic conspiracy theory on X (formerly Twitter) is the latest in a series of controversial statements the owner of the social media platform has made since he acquired it in 2022. Major brands including Disney, Apple and Microsoft have decided to pause or suspend...

Despite new tariffs on beef, China is far from closing the door on trade with Australia
Australia has been reminded once again that China isn’t always a reliable trading partner. Last week, on New Year&rsquo…
Inflation cooled more than expected in November. But rate cuts remain unlikely anytime soon
Annual inflation cooled in November. The latest Australian Bureau of Statistics (ABS) consumer price index (CPI) report, rele…
Building a Crisis-Proof Network for Australia
The Growing Impact of Climate Disasters: Australia is facing an increase in climate-driven disasters. From catastrophic fl…
A fresh start feels powerful – until motivation fades. Here’s how to set work goals that stick
May Lim/GettyEvery January, offices quietly reset. New planners appear on desks. Fresh notebooks open in meetings. To-do list…
Women have fought hard to be recognised as farmers. There’s still more work to be done
pixdeluxe/GettyWhen we think of an Australian farmer, we often still conjure up an image of a bloke in a hat, perhaps leaning…
Walk while you work: are the extra steps on an under desk treadmill worth the cost?
Phynart Studio/Getty ImagesRecent surveys estimate more than 6.7 million Australians – almost half of all workers, and …

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property
In the dynamic world of real estate, commercial properties hold a pivotal position. They represent not only a significant financial asset but also a crucial business investment. When contemplating the…

Tips for Starting an Ecommerce Store
As the Internet has grown in popularity in recent years, it has become evident how important it truly is to our society. The web has become more prominent than ever…
Why meditation is the new secret weapon in the workplace
Melbourne based Pauline McKinnon has been a leader in the field of therapeutic meditation for 30 years. As an author on the topic and psychotherapist, Pauline specialises in the Ainslie Meares’ natural style of…
What is a Single Entry Bond?
A single entry bond (SEB) is a type of customs bond that guarantees the U.S. Customs and Border Protection (CBP) will receive all import duties, taxes, and fees associated with…

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...

Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, has been awarded the Employer of ...

RogersDigital.com has announced the launch of TheBulletin.au, a new national digital publication designed to deliver sharp, data-driven reporting ...