Business Daily Media

Men's Weekly

.

Tips on How to Create a Perfect Logo for Your Business


Creating a company logo might seem to be an easy process, but it's not. It entails several details, and you also have to compress everything into an image and a few letters. Therefore, you must be smart in designing it. Don't release anything unless you're confident about it. Remember, the logo will be part of your brand. Hence, you must work with an expert logo designer who understands the elements of logo design and help achieve your desired outcome. Here are some tips for creating a perfect logo for your business.

Incorporate your story

The logo isn't only for advertising; it's also about telling a story. Your business has a history that people might relate to. So, find a way to incorporate it in the design and let everyone know the company's humble beginnings.

Determine what makes your brand stand out

You have other competitors in the industry who sell the same products and services. However, there's something that would make people choose you over them. Identify what it is and incorporate it into your logo design. Then, when people see the logo, they will know it's what your business stands for. Usually, it's a symbol close to what you sell, but with a twist.

Choose the right color

The color must also represent your brand. Find one that the competitors are yet to have. You don't have to get confused with the designs used by other companies. The color must stand out but also define what the brand is about. Choose colors that easily get noticed for marketing purposes.

Find the right font

Even the font style may define the logo. If you intend to use words in the design, be picky. Don't add too many words that might confuse people. Besides, these letters will be too small when incorporated into labels and ads. Also, choose the right font that your target audience can relate to.

Test the top sketches

People react differently to each design. Some are more receptive to certain sketches, even if there’s only a minor difference. Hence, it pays to test these sketches before using the logo. Start with your employees since they understand the brand better. Ask the general public after surveying the employees. Trim your options down before making the final choice. You won’t necessarily choose what they want, but it helps to have their input.

Refine the final design

After going through the process, it’s time to refine the final design. Check how good the logo looks when placed across different platforms, including online ads. You want to use the logo for years. Therefore, you can’t go wrong with your final choice. It will represent your business.

Logo design might seem like an easy process, but it's not. Take your time to design it and ask for help from design experts. They will ensure the logo represents your brand well. You should also be on top of the design process to ensure the final result is what you wish to see.

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...