UK Business

'Influencer' is now a popular career choice for young people – here's what you should know about the creator economy's dark side

Written by Nina Willment, Research Associate, Department of Geography, University of York

A 2019 poll found that children would rather be YouTubers than astronauts. It made headlines and led to plenty of grumbling about “kids these days”. But it’s not surprising that young people – up to 1.3 million in the UK – want to make their income by creating social media content.

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