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Klarna is courting young shoppers with Paris Hilton and TikTok-style algorithms – here's why it's a problem

Written by Jehana Copilah-Ali, Research Associate, Newcastle University

After adding a few too many items to your online shopping cart, you head over to the payment page to check out. Alongside the usual credit card and PayPal payment fields, you see an enticing new option. A colourful button offers to allow you to spread your payment over several months at 0% interest. This would lessen the immediate dent...

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