Business Daily Media

Men's Weekly

.

The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success

  • Written by Kokho Jason Sit, Senior lecturer in Marketing; Associate Head (Global), University of Portsmouth
The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial successShopping bodies.William Barton/Shutterstock

The Body Shop has become the latest casualty of the British high street. The familiar sight (and distinctive smell) of its stores is under threat as the UK arm of the business goes into administration.

A success story for almost 50 years, The Body Shop started out as a small enterprise in a UK seaside...

More Articles ...

  1. Is cutting UK taxes ahead of a general election affordable or not? An economist explains
  2. Is Valentine’s Day worth the romantic investment? Here’s what we can learn from economics
  3. China’s chip industry is gaining momentum – it could alter the global economic and security landscape
  4. UAE and India are now the best places to start a business, but western countries still beat them in one key respect
  5. a dramatically smaller (and older) population could create a devastating global slowdown
  6. events like this are perfect for brand storytelling – unless companies get their messaging wrong
  7. ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices
  8. why do you get interest payments when you have a bank account?
  9. How valuable is Elon Musk’s ‘charismatic’ leadership? That’s the 56 billion dollar question
  10. Female food-delivery riders in China were recently falsely accused of selling sex – here’s what it tells us about women in the workplace

Australia’s Young Entrepreneurs Redefining Success Through Legacy and Community Impact

A new generation of young Australian small business owners is redefining success, driven by a desire to create a lasting legacy through the positi...

Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...

Driving smarter: how car subscription models are redefining mobility and financial flexibility

The world of mobility is changing fast, and car ownership is no longer the default. Across Australia, professionals and businesses alike are seeki...

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...

Thryv wins national accolade at 2025 Australian Service Excellence Awards

  Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...