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data suggests the new format could end up being fairer and more competitive

  • Written by: Wasim Ahmed, Senior Lecturer in Marketing, University of Hull

Some football pundits have already predicted that the winners of the Uefa Champions League tournament in 2025 will be the very same team that won it in 2024. But if Real Madrid do end up defending their title, it will be after winning a competition with a very different format.

Gone now are the familiar group stages, which saw eight groups of four...

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