UK Business

The good, the bad and the awful – how business reacts to online reviews

Written by Dr Mina Tajvidi, Lecturer in Digital Marketing, Queen Mary University of London

Many travellers look at online reviews before choosing a hotel to stay.Media_Photos

Every day travellers across the globe are flocking to popular destinations, eager to relax and create memories.

Alongside packing and planning, many turn to online reviews to choose the perfect hotel, restaurant, or activity. These reviews, often shared...

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