Everything can be a bet now – the rise and risks of prediction markets
- Written by Sarah Mills, Professor of Human Geography, Loughborough University
The final result in November's New York City mayoral election was more like 51% for Zohran Mamdani and 41% for Andrew Cuomo.rblfmr/ShutterstockYes or no? It’s a simple question that now drives more than US$13 billion (£9.7 billion) a month on prediction markets – companies like Polymarket, PredictIt and Kalshi.
These firms run...







