Tesla's futuristic Cybertruck finally arrives – here's why the company's success is riding on it
- Written by Peter Wells, Professor of Business and Sustainability, Cardiff University
In 2019, Tesla was in the happy position of being a high-volume, premium-priced leader in the global electric vehicle (EV) market. Deliveries of 367,500 cars represented 50% growth over 2018.
That included 92,550 of the mid-sized Model 3 cars and 19,450 of the larger Model S and X vehicles during the fourth...