Beauty giant Sephora has returned to the UK after nearly 20 years – by betting on AI and gen Z
- Written by Nisreen Ameen, Senior Lecturer (Associate Professor) in Digital Marketing, Royal Holloway University of London

Sephora, the French multinational retailer of personal care and beauty products, has made a comeback to the UK after an 18-year hiatus. The company’s return to the UK market with stores in London and plans for further outlets outside...