Consumer confidence is rising amid gloomy economic news – here's what that means and why it matters
- Written by Joshy Easaw, Professor of Economics, Cardiff University
People’s confidence in the UK’s economic outlook improved towards the end of 2023, despite continuing to battle a cost-of-living crisis. Although it has strengthened over the year to December, “consumer sentiment” as this confidence is called, is still in negative territory.
Indeed, UK consumer...