UK Business

Fewer cities can afford to host the Olympics, but Paris 2024 may be clever enough to turn a profit

Written by Sid Panayi, PhD Candidate in Sport Business, Loughborough University

Many of the world’s best athletes are currently competing in the first Olympic Games to be held in Paris since 1924. The French capital is buoyant with excitement and its local businesses filled with paying tourists from all over the world. Indeed, it’s difficult not to be tempted into booking a weekend getaway to see the spectacle up...

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