How big tobacco firms are using e-cigarettes to try to improve their image
- Written by Iona Fitzpatrick, Research Associate, University of Bath
Smoke and mirrors?Dmitrii Svetov/ShutterstockThe global tobacco industry is still big business, worth around £730 billion a year. This may seem strange for a product known to have caused more than 200 million deaths in the last 30 years.
But people continue to smoke. And newer products like e-cigarettes have allowed the industry to diversify...







