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the economic tactics that drive Liverpool and Real Madrid

  • Written by Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour – two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also see this match as a win for football over geopolitics and big money.

For these two sides making it to the final means...

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