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Personalised gifts really do mean that little bit more to your loved ones, says research

Written by Diletta Acuti, Senior Lecturer in Marketing, University of Bath

Shopping for Christmas presents can be tricky. How do you find the perfect presents for all of your loved ones, with all of their different interests and ages and preferences?

With this year’s average Christmas spend on gifts in the UK expected to be close to £600 according to one survey, the costs of giving can be...

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