why our brains love a bargain
- Written by Cathrine Jansson-Boyd, Professor of Consumer Psychology, Anglia Ruskin University
Do you prefer Black Friday or Cyber Monday? The January sales or Amazon’s Prime Day? Or perhaps you like to hold out for a good old fashioned everything-must-go shop clearance.
For whatever your shopping habits, there’s a good chance that you like the idea of bagging a bargain.
The days and weeks before Black Friday reflect this feverish...