UK Business

How canny marketing and strong supply links gave the world a taste for Scotch whisky

Written by Niall G MacKenzie, Professor of Entrepreneurship and Business History, University of Glasgow

Whisky casks piled outside Bunnahabhain distillery Islay, Scotland.Niall MacTaggart/Shutterstock

Scotch whisky exports grew from £4.51 billion in 2021 to more than £6 billion in 2022, while separate government figures showed a 25% sales increase last year – the biggest for any UK manufactured product except aircraft parts. Such...

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