Three ways for Sony to avoid getting left behind by Microsoft
- Written by Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School
Everything to play for?Rokas TenysSony has had a rough few days. The Japanese tech giant has lost a whopping US$14 billion (£10 billion), or about 9% of its total value, since rival Microsoft’s announcement that it is purchasing popular videogames maker Activision Blizzard for nearly US$70 billion.
While some of Sony’s loss is...







