UK Business

how companies used COVID as a marketing tool

Written by Maha Rafi Atal, Lecturer in Global Economy, School of Social and Political Sciences, University of Glasgow, University of Glasgow

Corporate outreach.Shutterstock/Kevin Chen Images

At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help.

The adverts, often featuring sombre piano music and declarations that...

The Role of Indigenous Perspectives in Corporate Growth
Businesses across Australia are increasingly recognising that Indigenous perspectives offer valuable insights that can driv…
Enhancing Event Security and Efficiency with Session Tracking and Access Control
Managing large events is no small feat. Whether you're organizing a conference, trade show, or corporate summit, keeping thin…
NZ’s barriers to economic growth: short-term thinking, political concentration and policy flip-flops
Hagen Hopkins/Getty ImagesEconomic growth took centre stage during Prime Minister Christopher Luxon’s recent State of t…
Farming cooperatives can get a bad environmental rap, but they can also be a force for good
ShutterstockIt might have surprised some people when the United Nations made 2025 the International Year of Cooperatives and …
Australia’s retirement savings are too big to invest at home – here’s why super funds are looking to the US
Marek Masik/ShutterstockYou might remember Pesto, the king penguin chick who became a star attraction at Melbourne Aquarium l…
Late Payments? The Foolproof System for Getting Paid on Time, Every Time
Photo: MART PRODUCTION / Pexels Whether you run a graphic design studio in Miami or a 3PL logistics company in Melbourne, …

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Sell House for Cash – Get an Instant Offer and Close Fast
Selling a home can be an overwhelming process, especially when facing time constraints, financial challenges, or unexpected life changes. If you need a quick, hassle-free sale, opting to sell house…

10 Tips for Working with Shed Builders
Building a shed can be a great way to add valuable space to your property, whether you need extra storage, a workshop, or a cosy retreat. However, working with shed…
SAP study finds e-invoicing could save Aussie SMBs over $40,000 a year
Those who have already transitioned report saving time and money, greater accuracy and security SAP SE (NYSE: SAP) today announced Australian small and medium-sized businesses (SMBs) could save tens of thousands of dollars a year by transitioning to e-invoicing. This is among…
It's time to end Western Australia's $4 billion-per-year GST bonus
ShutterstockThe Morrison government’s decision to give a special deal to Western Australia for the distribution of the income from the goods and service tax is one of the worst public…

The Real Risk: Why Failing to Plan for Retirement is a Gamble You Can’t Afford

As the CEO of Reventon, I’ve experienced financial ups and downs firsthand. My journey in property investment has been defined by bold decisions, st...

The dangers of flex-washing: Why organisations must prioritise true flexibility to attract and retain talent

In the modern workplace, flexibility has become one of the most sought-after benefits for employees. As companies seek to attract top talent, many...

Small and medium size businesses failing to realise the significant benefits and cost savings of AI

Experienced business marketing and sales strategist, Jennifer Benedek, founder and director of FWD Focus, is set to host a much-needed ‘Human+AI M...

How women can thrive in business: Renee Gracie’s top tips

Empowering women entrepreneurs is essential for fostering economic growth, innovation, and social progress. Women-owned businesses contribute sign...

New sales and partnerships heads at Quickli point to strong growth

Australia’s leading mortgage serviceability platform, Quickli, today announces the appointment of two new leaders to its team—Jennifer Roche and D...

Breaking Barriers: How Buxton’s Sophie is Redefining Business Development

In December 2024, Sophie added another accolade to her impressive career, receiving the National Business Development Manager of the Year Award at ...