Business Daily Media

how companies used COVID as a marketing tool

  • Written by Maha Rafi Atal, Lecturer in Global Economy, School of Social and Political Sciences, University of Glasgow, University of Glasgow
how companies used COVID as a marketing toolCorporate outreach.Shutterstock/Kevin Chen Images

At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help.

The adverts, often featuring sombre piano music and declarations that...

The Importance of Your Balance Sheet: 5 Advantages of Keeping it Up-to-date

For many business owners, keeping up with bookkeeping and financial reporting is the most formidable challenge. Success requires the preparation and...

Business Training

How Successful Businesses Make a Good Impression on Customers

For a business to go from being barely profitable to highly successful, it has to do a number of things right. No business stumbles upon long term...

Business Training

Executive Burnout

Throughout my time working in human resources as a psychologist, I've seen firsthand the toll that burnout can take on workers, particularly those...

Business Training

3DS as a New and Unavoidable Standard When Performing Online Purchases

Strong customer authentication (SCA), which is as an obligation since January 1, 2021, implies that any Cardholder Initiated Transaction (CIT) mus...

Business Training

How to Get Your Property Ready to Sell

When you are selling your house, preparing it for viewings is very important but can equally be very stressful. This is something that is not only g...

Property

Which stocks should you be monitoring in 2021, and how do you keep tabs on them

Every few years or so, the stock market enters a new cycle of bullishness and promise. Whether it’s the tech companies that broke out of the do...

Business Training