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Gen Z smartphone addiction can boost compulsive buying – but businesses can help them kick the shopping habit

Written by Nisreen Ameen, Senior Lecturer in Digital Marketing, Royal Holloway University of London

Gen Z smartphone addiction can support compulsive buying habits. AlessandroBiascioli / Shutterstock

People born between the mid-1990s and early 2010s – so-called generation Z – face many financial challenges, from more expensive housing to lower wages. Many are already delaying life plans such as buying a home and saving for retirement a...

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