How Queen Elizabeth II made the British monarchy into a global brand
- Written by John M.T. Balmer, Professor of Corporate Marketing, Brunel University London
Queen Elizabeth II was not just a monarch, she represented a global brand. And for the past seven decades, this brand has to some extent defined and promoted the British nation around the world.
Brands are important corporate (or in this case national) assets that can burnish a company’s profile and meaningfully differentiate it from other...
