Three ways for Sony to avoid getting left behind by Microsoft
- Written by Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School
Sony has had a rough few days. The Japanese tech giant has lost a whopping US$14 billion (£10 billion), or about 9% of its total value, since rival Microsoft’s announcement that it is purchasing popular videogames maker Activision Blizzard for nearly US$70 billion.
While some of Sony’s loss is arguably due to short-term panic selling across the wider market, the company is clearly in a corner. PlayStation is Sony’s largest, most profitable and fastest-growing business, and the loss of a key supplier of games content to its arch rival could make its consoles less attractive to gamers around the world.
Sony share price
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