Three ways for Sony to avoid getting left behind by Microsoft
- Written by Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School
![Three ways for Sony to avoid getting left behind by Microsoft](https://images.theconversation.com/files/442703/original/file-20220126-25-tdum5e.jpeg?ixlib=rb-1.1.0&q=45&auto=format&w=496&fit=clip)
Sony has had a rough few days. The Japanese tech giant has lost a whopping US$14 billion (£10 billion), or about 9% of its total value, since rival Microsoft’s announcement[1] that it is purchasing popular videogames maker Activision Blizzard for nearly US$70 billion.
While some of Sony’s loss is arguably due to short-term panic selling across the wider market, the company is clearly in a corner. PlayStation is Sony’s largest, most profitable[2] and fastest-growing business, and the loss of a key supplier of games content to its arch rival could make its consoles less attractive to gamers around the world.
Sony share price
Read more https://theconversation.com/three-ways-for-sony-to-avoid-getting-left-behind-by-microsoft-175713