Business Daily Media

Men's Weekly

.

New software company, Fearless Labs, launches to fix 'broken' link between sales and marketing

  • Written by PR Newswire

Fearless Labs aims to drive improved sales and marketing alignment

SOsell, the first product, already receiving accolades from some of the world's best known tech brands

LONDON, Feb. 4, 2021 /PRNewswire/ -- A new software company, Fearless Labs, today launches with the aim of creating products and services that foster greater collaboration and alignment between increasingly siloed sales and marketing teams within business-to-business organisations. Created in response to overwhelming feedback that the link between sales and marketing is broken, Fearless Labs will become a 'force multiplier' for sales and marketing teams alike.

Powered by AI, SOsell identifies the interests of accounts and helps sales teams by automatically suggesting relevant posts to share on social media, removing the time-consuming aspect of sourcing valuable, engaging content. SOsell is already being actively used by a number of high profile customers, including Salesforce, BMC, VMware and O2, enriched by valued-added services from Fearless Labs' partner: Account Based Marketing expert Agent3[1]

Fearless Labs will be led by three technology execs with a proven track record in creating market leading products and services that help solve real customer challenges, as well as in scaling SaaS companies. Executive Chairman and CEO, Pontus Noren, Chief Revenue Officer, Darren Ritchie and Chief Product Officer, Hatim Abdalla, previously worked together at cloud services company, Cloudreach[2], founded by Noren in 2009 and bought by Blackstone Private Equity in 2017[3]. Under Noren's leadership, the company grew to serve over 400 customers globally, including many Fortune 2000 businesses, and the combined sales and marketing experience of the three execs will prove invaluable.

"2020 brought about a pretty seismic shift in enterprise marketing approaches, not least an accelerated shift to digital-first. Companies that can deliver intelligently executed data-driven marketing programs will win and so, within this context, we are excited to help SOsell realise its full potential, as well as to develop future innovations that will help better align sales and marketing efforts and ultimately drive stronger revenues." explained Fearless Labs' CEO, Pontus Noren.

About Fearless Labs:

For further information about Fearless Labs and SOsell, please visit: wearefearlesslabs.com[4]

For further press information:Darren Ritchie: darren@fearlesslabs.net[5], + 447577037043

References

  1. ^ Agent3 (www.agent3.com)
  2. ^ Cloudreach (cloudreach.com)
  3. ^ bought by Blackstone Private Equity in 2017 (www.blackstone.com)
  4. ^ wearefearlesslabs.com (wearefearlesslabs.com)
  5. ^ darren@fearlesslabs.net (www.prnasia.com)

Read more https://www.prnasia.com/story/archive/3268836_AE68836_0

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

Sell by LayBy