Business Daily Media

Men's Weekly

.

New software company, Fearless Labs, launches to fix 'broken' link between sales and marketing

  • Written by PR Newswire

Fearless Labs aims to drive improved sales and marketing alignment

SOsell, the first product, already receiving accolades from some of the world's best known tech brands

LONDON, Feb. 4, 2021 /PRNewswire/ -- A new software company, Fearless Labs, today launches with the aim of creating products and services that foster greater collaboration and alignment between increasingly siloed sales and marketing teams within business-to-business organisations. Created in response to overwhelming feedback that the link between sales and marketing is broken, Fearless Labs will become a 'force multiplier' for sales and marketing teams alike.

Powered by AI, SOsell identifies the interests of accounts and helps sales teams by automatically suggesting relevant posts to share on social media, removing the time-consuming aspect of sourcing valuable, engaging content. SOsell is already being actively used by a number of high profile customers, including Salesforce, BMC, VMware and O2, enriched by valued-added services from Fearless Labs' partner: Account Based Marketing expert Agent3[1]

Fearless Labs will be led by three technology execs with a proven track record in creating market leading products and services that help solve real customer challenges, as well as in scaling SaaS companies. Executive Chairman and CEO, Pontus Noren, Chief Revenue Officer, Darren Ritchie and Chief Product Officer, Hatim Abdalla, previously worked together at cloud services company, Cloudreach[2], founded by Noren in 2009 and bought by Blackstone Private Equity in 2017[3]. Under Noren's leadership, the company grew to serve over 400 customers globally, including many Fortune 2000 businesses, and the combined sales and marketing experience of the three execs will prove invaluable.

"2020 brought about a pretty seismic shift in enterprise marketing approaches, not least an accelerated shift to digital-first. Companies that can deliver intelligently executed data-driven marketing programs will win and so, within this context, we are excited to help SOsell realise its full potential, as well as to develop future innovations that will help better align sales and marketing efforts and ultimately drive stronger revenues." explained Fearless Labs' CEO, Pontus Noren.

About Fearless Labs:

For further information about Fearless Labs and SOsell, please visit: wearefearlesslabs.com[4]

For further press information:Darren Ritchie: darren@fearlesslabs.net[5], + 447577037043

References

  1. ^ Agent3 (www.agent3.com)
  2. ^ Cloudreach (cloudreach.com)
  3. ^ bought by Blackstone Private Equity in 2017 (www.blackstone.com)
  4. ^ wearefearlesslabs.com (wearefearlesslabs.com)
  5. ^ darren@fearlesslabs.net (www.prnasia.com)

Read more https://www.prnasia.com/story/archive/3268836_AE68836_0

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

Sell by LayBy