Business Daily Media

Men's Weekly

.

KOJO Acquires O'Rourke PR

  • Written by PR Newswire

Expands Services to Offer High-Impact PR for Global Sports, Entertainment and Corporate Brands

SYDNEY, Nov. 22, 2024 /PRNewswire/ -- KOJO, a leader in sports, live experiences and entertainment, has expanded its PR offering through a strategic new partnership with renowned public relations consultancy O'Rourke PR (OPR).

This acquisition expands KOJO's PR offering and positions the company to provide a full suite of integrated PR and communications services to clients across Australia and worldwide, enhanced by KOJO's recent merger with PMY Group.

KOJO Acquires O'Rourke PR KOJO PR Director Rebecca O'Rourke

This new service offering, led by OPR founder Rebecca O'Rourke, brings years of experience and specialised skills in strategy development, media relations, earned media, influencer engagement, event management and digital PR. Rebecca joins KOJO as Public Relations Director and will focus on amplifying KOJO's impact in sport, experiences, entertainment and beyond.

"We are excited to welcome Rebecca and her team into the KOJO family," stated Stephen Lord, Group CEO of KOJO. "Her strategic vision and proven track record in boosting brand visibility make her an invaluable asset in helping us to place businesses and their brands in the spotlight, share their stories, make an impact and help them change the world."

KOJO's PR offering is designed to connect with audiences at all levels, tapping into media channels across local, national and international markets. The team's relationships with top outlets such as Fox Sports Australia, Nine Network, ESPN Australia, Motorsport.com and Auto Action allows KOJO to create campaigns that connect with a wide and varied audience.

"We're here to help brands make their mark," Rebecca O'Rourke said. "KOJO's commitment to creative storytelling and captivating audiences matches perfectly with our PR philosophy. This is an opportunity to create meaningful engagement for our clients in Australia and around the world, and I look forward to collaborating with the team to unlock new opportunities and achieve remarkable outcomes."

Since 2007, O'Rourke PR has earned a respected reputation, working with clients across Australia to share their stories, make an impact and connect to their audiences. As part of KOJO, the team will offer a suite of integrated PR services including media strategy, influencer marketing and digital PR, while adding to KOJO's established expertise in brand and fan engagement.

Earlier this year, PMY Group's acquisition of KOJO expanded KOJO's resources and reach. PMY's international experience with over 1,000 clients across 15 countries adds to KOJO's ability to deliver strategic large-scale media and brand solutions globally.

The PR service offering will act as a hub for brands seeking to amplify their brand, offering the flexibility to integrate seamlessly with existing KOJO campaigns or as standalone initiatives. Together, KOJO and PMY are setting a new standard in brand experience, sport and entertainment, creating stories that engage audiences worldwide.

Visit www.kojo.co[1] / Media enquires - rebecca.orourke@kojo.co[2] or +61  408 820 527.

ABOUT KOJO

KOJO is an award-winning sport, experiences and entertainment company, bringing iconic screen stories, immersive brand experiences, and unforgettable sporting events to life.

Our mission is simple; produce bold creativity that influences, entertains, and inspires, captivating audiences globally.

OFFICE  LOCATIONS

Tarndanya (Adelaide)                                                       

Naarm (Melbourne)

Tāmaki Makaurau (Auckland)

Boorloo (Perth)

Meanjin (Brisbane)

Warrang (Sydney)

Yugambeh (Gold Coast)

Bindal and Wulgurukaba (Townsville)

Nipaluna (Hobart)   

Te Whanganui-A-Tara (Wellington)

Los Angeles

 

References

  1. ^ www.kojo.co (www.kojo.co)
  2. ^ rebecca.orourke@kojo.co (www.prnasia.com)

Read more https://www.prnasia.com/story/archive/4564179_AE64179_0

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...

Thryv wins national accolade at 2025 Australian Service Excellence Awards

  Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...

Yellow Canary partners with Celery to bring pre-payroll assurance technology to Australia

Wage underpayment headlines continue to put pressure on employers of all sizes, revealing how costly payroll mistakes can be for small and medium bu...

Brennan Bolsters Leadership to Accelerate Next Growth Chapter

In a move to further embed cybersecurity at the heart of its business strategy and deliver sovereign secure-by-design solutions for its customers, A...

How to Be Investable: Insights from Richelle Nicols, CEO of Pollinatr

Richelle Nicols is the CEO of Pollinatr, a pioneering investment and business development program designed to support and accelerate the growth of s...