Business Daily Media

The Times Real Estate

.

CHiQ's New Brand Proposition Is Set To Merge Innovation With Style

  • Written by PR Newswire

BERLIN, Oct. 30, 2023 /PRNewswire/ -- As a new brand proposition that will be highlighted throughout its marketing efforts, CHiQ proudly establishes the Smart with Style concept. CHiQ will focus on future developments revolving around ceaseless innovation combined with refined design. The Smart with Style concept aims to reflect CHiQ's dedication to bringing ever-evolving cutting-edge technology to create smart homes, with style. 

CHiQ focuses on core values defining its persona, identity, and purpose: refined design, ceaseless innovation, and superior quality. The Smart with Style concept was born out of these core values in mind, and that is how they move forward with excellence in their products and services. The Smart with Style concept will be the ruling point of CHiQ's entire marketing strategy and existence, positioning itself to be the smart home appliances brand that appeals to everyone interested in upgrading their home experience with up-to-date technology and contemporary design.

Since 2017, CHiQ has been introduced in the Australian market as an independent brand and in the European and Southeast Asian markets. Now, CHiQ has penetrated over 40 countries and regions with business scopes that cover major economies worldwide such as the European Union, ASEAN, Central and South America, the Middle East, Africa, South Korea, and many more. The brand has established solid cooperative relationships with many internationally renowned enterprises together and has entered main offline channels in Australia, South Korea and many more. CHiQ has entered over 30 mainstream e-commerce platforms around the world including Amazon in Europe, Lazada, and Shopee in Southeast Asia. CHiQ has created a comprehensive landscape of smart home appliances ranging from TV sets, refrigerators, air conditioners, washing machines, monitors, and more.

In recent years, CHiQ has been awarded the "Most Satisfied Customers Refrigerators" by Canstar Blue, and the "Highly Commended Award for Best Freezer Brand" by Finder where both are authoritative review organizations from Australia. These appliances have long been on the best-selling lists of Amazon in Germany and France, and CHiQ has repeatedly achieved first place in TV category sales on Shopee, Indonesia's leading e-commerce platform.

CHiQ is the individual brand of Changhong. In December 2022, Changhong won a place in the world's 500 most influential brands. To focus more on the technological and human connection between its products and consumers, CHiQ will continue to strive to create and offer better-value intelligent products to the world.

Read more https://www.prnasia.com/story/archive/4252148_AE52148_0

Businesses grapple with wage compliance as new laws take effect

Australian businesses are navigating a landscape of rising compliance complexity as new wage theft laws under The Closing Loopholes Acts take hold...

Aerologix Partners with Soar to Create World’s Largest Digital Atlas

Australian drone technology pioneer Aerologix today announced a strategic partnership with digital mapping platform Soar to create what is set to ...

Five signs that AI is growing faster than the internet did

What do Aussie businesses need to do to keep up? There has been mounting chatter that AI is growing even faster than the rapid acceleration we sa...

Protecting Your Small Business from Cyber Threats This Holiday Season

The holiday season brings a surge of online activity for small and medium businesses (SMBs), with increased sales and customer inquiries offering ...

Essential SEO Strategies: Boosting Your Real Estate Business

In recent years, it is said that more and more people are searching for properties online than those who visit real estate companies in person. For ...

Every Business Needs to Apply a Concrete Strategy

Do you want your website to rank higher in the top results of the Google search engine? Then hire the excellent SEO Services in Australia for your n...

Sell by LayBy