myprosperity Adds Annature to its Wealth Platform

Written by PR Newswire

BRISBANE, Australia, April 7, 2022 /PRNewswire/ -- Today, Annature, the Australian founded and owned eSigning fintech, announces its addition to the myprosperity client portal in response to growing demand from accountants and financial advisers.

We welcomed myprosperity not only as a large partner but as one whose internal and external experience in financial services is second to none. We were able to provide an integrated eSigning platform that has the flexibility to cater for the demands of their 500-strong professional client base but is also scalable way into the future.

While Annature's eSigning platform is purpose built for all industries, it is trusted by accountants, financial advisors and financial institutions to support the transition to digital workflow for performance and cost efficiency benefits. This is combined with the power of myprosperity's sleek digital portal for clients to engage and collaborate with their financial professionals.

"Our view," says myprosperity founder and executive director Peter McCarthy "is that digital transformation is not a once-off phenomenon. Even before COVID-19 there was a trend towards digital collaboration between accountants and advisors with clients. Ongoing digital transformation will continue to accelerate at pace."

Annature CEO and founder Amreeta Abbott agrees. "We identified this trend quite early on and started work on an eSigning platform that would embrace everything professional business wanted to do. It needed to give them the tools to instantly become more efficient, customer centric and our unique cost structure gives them a reason to rely on us to drive performance right throughout their business."

The Australian-developed Annature eSigning platform is already making huge strides in the marketplace - with its capacity to integrate into any system, extreme flexibility, Australian-based support team and at a competitive price point around one quarter that of some overseas brand giants.

myprosperity's Peter McCarthy sees partnering with leading fintech companies as key to building my prosperity's ecosystem and key to driving future growth. "Clients across all sectors and demographics are openly embracing eSigning. With smartphone penetration rates so high, clients are happy to digitally sign documents wherever they may be. "

myprosperity's revolutionary solution, Rooms, keeps all documents, tasks and client communications in one place for a specific job. Allowing accountants and advisors to work more efficiently, Rooms brings together time-saving features including pre-populated digital forms, automated client follow-ups and powerful eSignature integrations with leading platforms such as Annature.

With her personal background in accounting, financial advisory and fintech, Amreeta Abbott identifies another aspect that accountants and financial advisors like - choice. Using an eSigning platform like Annature simplifies processes, drives efficiencies and helps increase revenue.

"Annature also offers our business partners and customers an opportunity to brand their digital offerings. It's easy to integrate branding into their systems," said Amreeta.

To which Peter McCarthy concludes: "For accounting firms, ease of use and price are the big drivers. In addition to that the fact that both myprosperity and Annature are ISO 27001 certified, and the data housed in Australia is a major benefit. That security, for a fund manager who has to accept signatures, is very important."

Annature is available for a free 7-day trial here ^[1].

Book a free demo of myprosperity here ^[2].

For further information, graphics and interview requests with Amreeta Abbott, please contact Cathryn van der Walt on 0402 327 633 | Cathryn@annature.com.au ^[3]

About myprosperity

Myprosperity is a financial services platform that deals with more than 500 accounting and financial advisory firms in Australia, as well as over 60,000 households. Accountants, financial advisers and multidisciplinary firms use its an all-in-one client portal's innovative digital tools to increase practice efficiencies, scale client engagement and increase revenue. As advisers continue to leverage the power of technology it has experienced record growth in client usage as well as record growth in app downloads and user numbers. Find out more at: www.myprosperity.com.au ^[4]

About Amreeta Abbott

Amreeta Abbott is the award-winning entrepreneur behind NowInfinity. This industry-leading platform provided its cloud-based Documentation Suite, Corporate Messenger, Trust Register, and Super Comply products to more than 4,000 accounting firms responsible for around 750,000 entities. The company was sold to ASX-listed Class Limited (ASX:CL1) in 2020 for $25 million. Today, as a born innovator, she is either at the helm or on the board of a dynamic ecosystem of impressive multiple fintech organisations.

About Annature

Annature is the leading Australian-owned electronic signature, identity verification and payment solution for small and enterprise businesses throughout Australia and New Zealand. Founded by Amreeta Abbott in 2020, Annature integrates with the world's leading document management solutions and cloud storage providers for easy adoption. Being purpose built for all industries – and working seamlessly with existing business tools - Annature helps business owners' lower costs, improve engagement and elevate customer satisfaction. Annature has been designed for the secure digital age and is the first ISO 27001 certified electronic signature solution. It now offers identity verification for AML and KYC functionality. For more visit www.annature.com.au ^[5]