Plant&Co Announces DTC Eligibility of its Common Shares in the United States and Makes Application to OTCQB Market

~ DTC eligibility and listing on the OTCQB will provide easier access and greater liquidity of Plant&Co's common shares ~

Toronto, Ontario--(Newsfile Corp. - March 16, 2021) - Plant&Co. Brands Ltd. (CSE: VEGN) (FSE: VGP) (OTC Pink: VGANF) ("Plant&Co" or the "Company"), a modern health and wellness company curating delicious plant-based foods, is pleased to announce today that its common shares are now eligible for electronic clearing and settlement through The Depository Trust Company ("DTC") in the United States.

The Company is also pleased to announce that it has submitted an application to have its common shares listed for trading on the OTCQB market (the "OTCQB"), a U.S. trading platform that is operated by the OTC Markets Group in New York. The listing of Plant&Co's common shares on the OTCQB remains subject to the approval of the OTCQB and the satisfaction of applicable listing requirements which includes the filing of a Form 211 with the governing US securities regulators (i.e. FINRA).

"As we execute our business plan to expand our presence throughout Canada and the United States, we want investors to have direct access to our common shares in both countries," said Shawn Moniz, CEO of Plant&Co. "DTC eligibility will allow us to increase liquidity, broaden our shareholder base, and while building a strong presence for our plant-based brands and Company within the US food and capital markets. The listing on the OTCQB complements our Canadian Securities Exchange listing and will allow U.S. based institutional and retail investors to invest in our Company and take an active part in the emerging plant-based food sector. Furthermore, it will help promote our delicious plant-based foods brands YamChops, the vegan butcher, and Holy Crap breakfast cereals to a huge marketplace. We look forward to an exciting 2021."

DTC is a subsidiary of The Depository Trust & Clearing Corporation, a United States company that manages the electronic clearing and settlement of publicly traded companies. Securities that are eligible to be electronically cleared and settled through DTC are considered "DTC eligible." This electronic method of clearing securities speeds up the receipt of stock and cash and thus accelerates the settlement process for investors and brokers, enabling the stock to be traded over a much wider selection of brokerage firms.

The OTCQB is recognized by the Securities and Exchange Commission as an established public market providing public information for analysis and value of securities. As a verified market with efficient access for U.S. investors, OTCQB helps companies build shareholder value with a goal of enhancing liquidity and achieving a fair valuation.

About Plant&Co

Plant&Co. Brands Ltd. (CSE: VEGN) (FSE: VGP) (OTC Pink: VGANF) is modern health and wellness company curating delicious plant-based foods. For more information please visit: www.PlantandCo.com^[1].

About Holy Crap Foods Inc.

At Holy Crap Foods Inc. our mission is to create products that create a healthy gut through simple, quality ingredients that ultimately feed the connection between gut and mind. Holy Crap is an organic breakfast cereal for today's consumer that expects their food to work hard for them. Our great tasting cereal helps maintain a healthy gut which creates a happy mind. For more information on the healthy and high-quality breakfast cereals visit: www.HolyCrap.com.^[2]

About YamChops

YamChops is a plant-based butcher shop based in Toronto, Ontario. Vegans, vegetarians, flexitarians and even meat enthusiasts love visiting the beautifully curated shop located in the heart of Toronto's food district. Whether customers sample YamChops' Tunaless "Tuna", Chick*n Schnitzel, Szechuan "Beef", Montreal Style "Steak", or browse their vegan grocery market assisted by its knowledgeable staff, customers will have an unforgettable experience at YamChops vegan butcher shop. YamChops' mission is to provide extraordinary plant-based foods and provide extraordinary service to its customers, with a vision to expand its plant based culinary experience and make YamChops the destination of choice for all consumers. For more product information please visit: www.YamChops.com^[3].

For additional information, please contact:

Shawn MonizChief Executive OfficerPlant & Co. Brands Ltd.ir@plantandco.com^[4]

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur. Forward-looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements including, but not limited to delays or uncertainties with regulatory approvals, including that of the CSE. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Plant&Co. Brands described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedar.com.^[5]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/77438^[6]

References

1. ^{^} www.PlantandCo.com (www.newsfilecorp.com)
2. ^{^} www.HolyCrap.com (www.newsfilecorp.com)
3. ^{^} www.YamChops.com (www.newsfilecorp.com)
4. ^{^} ir@plantandco.com (www.newsfilecorp.com)
5. ^{^} www.sedar.com (www.newsfilecorp.com)
6. ^{^} https://www.newsfilecorp.com/release/77438 (www.newsfilecorp.com)