Toyota Tsusho Canada, Inc. Invests in Betterfrost Technologies to Bring Innovative De-Icing Technology to Global Market

Written by Newsfile

Growth Capital Investment and Distribution Deal Opens Multi-Million-Dollar Market to Canadian Startup

Toronto, Ontario--(Newsfile Corp. - November 3, 2020) - Betterfrost Technologies, developer of a proprietary de-icing technology for automotive, refrigeration and solar applications, announced today a strategic growth investment by Toyota Tsusho Canada, Inc. (TTCI), a multi-market enterprise supplying many of the world's top vehicle manufacturers. TTCI's growth capital investment in Betterfrost will fuel expansion and ensure continued product innovation, while broadening the company's customer reach. The companies will work together to offer Betterfrost's proprietary new technology to TTCI's global automotive customers.

Image 1

To view an enhanced version of Image 1, please visit:https://orders.newsfilecorp.com/files/7516/67353_betterfrost.jpg ^[1]

"We see this investment by Toyota Tsusho Canada as an incredible opportunity to expand the reach of our ground-breaking technology, allowing us to quickly capture massive market share in a multi-million-dollar industry," said Kazi Ahmed, CEO of Betterfrost. "We are grateful to Toyota Tsusho Canada for this opportunity, and we look forward to seeing our technology in every windshield, creating a safer and more pleasurable drive."

Betterfrost Technologies is a Canadian startup commercializing a novel de-icing technology. Its rapid defrosting technology allows users to remove frost, ice, and fog from problem areas such as windshields, sensors, solar panels and many other potential applications. When Betterfrost's technology is applied to electric vehicles, it improves visibility and increases vehicle range. Applied to major household appliances like refrigerators, the technology reduces energy usage.

"At TTCI, our goal is to provide the best possible solutions where they are needed, and that starts with recognizing that good ideas can come from anywhere," said Hidetoshi Tada, TTCI President. "Collaborating with smart, innovative businesses like Betterfrost Technologies is about leveraging the power of shared ideas, talent and resources to create continuously better solutions for our customers around the world."

Betterfrost Technologies was acknowledged as one of the Canadian Clean 50 for its work developing technology to massively reduce greenhouse gas emissions.

For more information on Betterfrost Technologies, visit www.betterfrost.com ^[2].

About Betterfrost Technologies Inc.

Betterfrost Technologies is a Canadian startup developing the next generation of eco-friendly, energy-saving ice-management systems. Focused on solving some of the toughest technical challenges created by ice and frost, Betterfrost collaborates with industry to design and effectively commercialize emerging technologies.

To learn more, visit www.betterfrost.com ^[3].

About Toyota Tsusho Canada, Inc. ("TTCI").

TTCI is part of the Toyota Tsusho America, Inc. (TAI) group of companies. With 60 years in North America, TAI, together with its subsidiaries and affiliates, is a multi-market, multi-business enterprise with expertise in exporting and importing, supply chain management, new manufacturing, intermediate goods processing and logistics in the United States, Canada, Mexico, and the Caribbean. With a combined team of nearly 5,000 and 71 locations across North America, the TAI group strives for comprehensive excellence by cultivating a vibrant culture of creativity, reliability, accountability, flexibility and teamwork to activate the full potential of all employees, customers, suppliers and communities. For more information, visit:www.taiamerica.com ^[4].

For media inquiries, please contact:

Kazi Ahmed

media@betterfrost.com ^[5]

Related Images

image1.png ^[6]

Betterfrost Windshield Defogging Test ^[8]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/67353 ^[10]

References

^{^} https://orders.newsfilecorp.com/files/7516/67353_betterfrost.jpg (orders.newsfilecorp.com)
^{^} www.betterfrost.com (www.newsfilecorp.com)
^{^} www.betterfrost.com (www.newsfilecorp.com)
^{^} www.taiamerica.com (www.newsfilecorp.com)
^{^} media@betterfrost.com (www.newsfilecorp.com)
^{^} image1.png (www.newsfilecorp.com)
^{^} Betterfrost Windshield DeIcing Test (www.newsfilecorp.com)
^{^} Betterfrost Windshield Defogging Test (www.newsfilecorp.com)
^{^} https://www.youtube.com/watch?v=ODtSHiUGd8o (www.newsfilecorp.com)
^{^} https://www.newsfilecorp.com/release/67353 (www.newsfilecorp.com)