Aires Tech Announces Agreement with Gray Wolf

July 16, 2024 9:00 AM EDT | Source: American Aires Inc.^[1]

Toronto, Ontario--(Newsfile Corp. - July 16, 2024) - American Aires Inc.^[2] (CSE: WIFI) (OTCQB: AAIRF) ("Aires" "Aires Tech" or the "Company"), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation (EMF) and optimize human health, announced a strategic partnership with Gray Wolf Agency, LLC^[3] ("Gray Wolf"), a first-of-its-kind earned media firm designed to amplify partnerships and sponsorships. The agreement between the companies was signed and began on June 24, 2024.

Gray Wolf will leverage Aires Tech's sports partnerships and #AiresAthletes campaign to amplify its PR and marketing efforts, driving earned media attention to underscore Aires' strategy to dominate the EMF protection segment and drive sales growth. Aires' partnerships include an official UFC partnership and an athlete partnership with UFC star Maycee Barber. Last week, Aires Tech also announced a new official agreement with Canada Basketball, becoming their Official EMF Protection Technology Partner. This move strengthens Aires Tech's connection with Canadian sports fans and complements its existing relationship with Canadian hockey star John Tavares.

Gray Wolf, co-founded by industry veterans Shaun Clair and Layton Lassiter, is believed to be the only PR firm specializing in amplifying brand partnerships. The firm uses a brand's partnership rights and assets to connect with audiences in a meaningful way, going beyond traditional advertising channels. By focusing on earning unpaid attention, Gray Wolf enhances credibility and extends reach through third-party validation, leveraging the partnership rights inherent to each brand. Gray Wolf will support Aires Tech's partnerships through media relations, communications strategy, content strategy, influencer marketing and measurement services.

"Teaming with Gray Wolf enables Aires Tech to leverage our premier sports partnerships to their full potential, ensuring our performance and wellness message resonates with our audience through third-party validation via earned media and social content," said Josh Bruni, CEO of Aires Tech. "Gray Wolf will help us demonstrate that Aires Tech aligns perfectly with the standards of athletes and high performers. These individuals embody peak physiological function and are ideal ambassadors for our brand."

"Aires Tech is a first-mover in the EMF protection space and is designing an impressive portfolio of sports partnerships to illustrate how their technology enhances health and performance," said Shaun Clair, co-founder, Gray Wolf. "Amplifying sports partnerships is our specialty, and we are honored to expand Aires Tech's impact through our storytelling prowess, advanced tools, and deep industry experience."

Aire's sports partnerships and its #AiresAthletes campaign connect the Aires brand with peak performance and health in the minds of consumers while growing market awareness and driving sales growth. Gray Wolf will support Aires' brand storytelling efforts and solidify the company's positioning to inspire athletes, fans, and people of all walks of life, by highlighting the intersection of technology, health, and peak human health and performance.

For more information about Aires' partnership with Canada Basketball and its innovative EMF protection technology, please visit www.airestech.com^[4].

About American Aires Inc.

American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR). Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTCQB under the symbol 'AAIRF'. Learn more at www.investors.airestech.com^[5].

On behalf of the board of directors

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position and financial measures, future market position, growth, innovations, global impact, business strategy, brand development, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures, 2024 being our best year ever, continuing our trajectory of revenue growth, relationships with athletes, celebrities and performers, the size and growth of the consumer market focused on wellbeing and EMF protection, strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions, the occurrence of force majeure events, developments and changes in laws and regulations, competitive factors, and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.

Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this news release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/216492^[6]

SOURCE: American Aires Inc.^[7]

References

1. ^{^} American Aires Inc. (www.newsfilecorp.com)
2. ^{^} American Aires Inc. (api.newsfilecorp.com)
3. ^{^} Gray Wolf Agency, LLC (api.newsfilecorp.com)
4. ^{^} www.airestech.com (api.newsfilecorp.com)
5. ^{^} www.investors.airestech.com (api.newsfilecorp.com)
6. ^{^} https://www.newsfilecorp.com/release/216492 (api.newsfilecorp.com)
7. ^{^} American Aires Inc. (www.newsfilecorp.com)