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Canadian Out-of-Home Awards Gala 2023 Concludes, Celebrating Remarkable Industry Achievements: Winners and Runners-Up Announced

  • Written by Newsfile

Toronto, Ontario--(Newsfile Corp. - June 20, 2023) - On May 25th 2023, the first inaugural Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With an attendance of over 400 guests, the gala provided extensive opportunities for big brands and agencies to connect with media owners and operators. Presenters included Amanda Dorenberg, President of COMMB, Justin Senior, Co-Founder of POCAM[1] (People of Colour in Advertising and Marketing), Alison Simpson, President & CEO of the Canadian Marketing Association[2], and Michele Erskine, CEO of OUTFRONT Canada[3], alongside category presenters from both operator and agency sides of the OOH industry.

The venue used a display of lasers, atmospheric lights, projections, and the showcasing of partner logos from Derooted Immersive.[4]

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Canadian Out-of-Home Awards 2023

Reflecting on the transformation, Elizabeth Crisante, Executive Producer of the awards commented, "Derooted Immersive's professionalism, unparalleled creativity, and unique use of technology were instrumental in shaping the visual spectacle that elevated the gala. Their technical skill and artistic vision brought a new level of depth and excitement to the event, underscoring our celebration of innovative out-of-home campaigns. We were truly impressed by the immersive environment they created, which we believe played a significant part in making the event memorable for all attendees. We are thrilled to announce Derooted Immersive as our experiential agency of record for the inaugural Canadian Out-of-Home Awards and look forward to the creative masterpiece they will unveil at next year's gala."

The red-carpet experience included 360-degree photo booth proffered a platform for immortalizing memories, a DJ, and culinary offerings and signature cocktails.

The Canadian Out-of-Home Awards 2023 winners and runners-up are as follows:

Best Creative ConceptWinner: Canadian Tire, for Premier Paint - TruSnap by Leo Burnett Toronto, Touché!, NOVUS Media, and Statements MediaRunner Up: Grand Marnier's "Binaural Audio Experience" by Derooted Immersive[5][6][7][8][9]

Best Use of Multi-MediaWinner: Christian Dior's "Distillery Winter Village" Campaign by Dentsu and Eat it Up MediaRunner Up: IKEA's "Bring Home to Life" Campaign by Carat, Dentsu, and Branded Cities[10][11][12][13][14]

Best Use of Classic OOHWinner: KFC's "Steaming Hot Sandwich" Campaign by Wavemaker, Kinetic, and PATTISON OutdoorRunner Up: McDonald's "Grand Opening" Campaign by Cossette[15][16][17][18]

Best Use of Digital OOH Winner: FritoLay/PepsiCo Canada's "Made for the Moment" Campaign by Astral/Bell Media and OMD CanadaRunner Up: Veterans Affairs Canada for their "Remembrance Day" Campaign by Cossette and Hivestack[19][20][21][22]

Best Client-Direct Concept Winner: Telus World of Science "Out of the Depths" Campaign by Branded CitiesRunner Up: Air Miles' "Back to School Bonus Miles" Campaign by Media Experts and Stingray Advertising[23][24][25]

Best Experiential Campaign Winner: Fizz's "Greenscreen Transit Shelter" Campaign by QuébecorRunner Up: Coca-Cola "Dreamworld Experience" Campaign by EssenceMediacom, Kinetic, and Eat It Up Media[26][27][28][29]

Best International CampaignWinner: Warner Brothers' "The Matrix Resurrections" Campaign by DIVE BillboardsRunner Up: Alpha Foods "Chickenflation" Campaign by Mischief @ No Fixed Address and Branded Cities[30][31][32]

Best Innovative CampaignWinner: Canadian Tire Pet Foods, "The Paw-fect Match" Campaign by Touché!, TAXI, Studio AM, and Branded CitiesRunner Up: Canadian Tire, for Premier Paint - TruSnap by Leo Burnett Toronto, Touché!, NOVUS Media, and Statements Media[33][34][35][36][37][38][39][40]

Best Data-Focused CampaignWinner: HSBC's "Punch Above the Weight" Campaign by Touché! and BroadsignRunner Up: La Cordée's "OOH vs. Out of Stock" Campaign by Jungle Media, OUTFRONT Media, and PATTISON Outdoor[41][42][43][44][45]

Best High-Impact CampaignWinner: IKEA's "Toronto Downtown XS Store Launch" Campaign by Carat and PATTISON OutdoorRunner Up: Canadian Tire Pet Foods "The Paw-fect Match" Campaign by Touché!, TAXI, Studio AM, and Branded Cities[46][47][48][49][50][51]

Community Involvement AwardWinner: Fred Victor's "Share the Warmth" Campaign by Grassroots, DIVE Billboards, and OUTFRONT MediaRunner Up: Veterans Affairs Canada "Remembrance Day" Campaign by Cossette and Branded Cities[52][53][54][55][56]

Brittany Khan, Group Director of Strategy at Touché! attended the first annual Canadian Out-of-Home Awards and is looking forward to the years to come. "At Touché!, we strongly believe in the power of OOH advertising, and we were thrilled to attend the 1st Canadian Out-of-Home awards gala this year! Our client Canadian Tire was shortlisted five times for our work on MotoMaster, Premier Paint and Canadian Tire Pets. In true Canadian Tire fashion, we brought home the gold for Best Creative Concept and Best Innovative Campaign."

"Creativity and innovation are at the heart of everything that we do at our agency, and we couldn't be more grateful for our clients who are always willing to break through the mold," she continues. "We also want to thank our creative partners at Leo Burnett and TAXI who helped to make these big wins possible. The gala left us truly astounded by the atmosphere it created. Every aspect of the event was flawless! Our excitement for next year's gala is already building, as we eagerly anticipate another unforgettable experience."

To view the shortlist, top creative entries, and event photos & videos from the 2023 Canadian Out-of-Home Awards, visit COMMB.ca/Awards[57].

ABOUT THE CANADIAN OUT-OF-HOME AWARDS

The Canadian Out-of-Home Awards gala is an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. Winning categories are focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more.

ABOUT COMMB

COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech stacks, and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives. COMMB.ca[58]

For more information, please contact:Lara Menzies - Director, Marketing & Partnershipslmenzies@commb.ca[59]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/170516[60]

References

  1. ^ POCAM (api.newsfilecorp.com)
  2. ^ the Canadian Marketing Association (api.newsfilecorp.com)
  3. ^ OUTFRONT Canada (api.newsfilecorp.com)
  4. ^ Derooted Immersive. (api.newsfilecorp.com)
  5. ^ Leo Burnett Toronto (api.newsfilecorp.com)
  6. ^ Touché! (api.newsfilecorp.com)
  7. ^ NOVUS Media (api.newsfilecorp.com)
  8. ^ Statements Media (api.newsfilecorp.com)
  9. ^ Derooted Immersive (api.newsfilecorp.com)
  10. ^ Dentsu (api.newsfilecorp.com)
  11. ^ Eat it Up Media (api.newsfilecorp.com)
  12. ^ Carat (api.newsfilecorp.com)
  13. ^ Dentsu (api.newsfilecorp.com)
  14. ^ Branded Cities (api.newsfilecorp.com)
  15. ^ Wavemaker (api.newsfilecorp.com)
  16. ^ Kinetic (api.newsfilecorp.com)
  17. ^ PATTISON Outdoor (api.newsfilecorp.com)
  18. ^ Cossette (api.newsfilecorp.com)
  19. ^ Astral/Bell Media (api.newsfilecorp.com)
  20. ^ OMD Canada (api.newsfilecorp.com)
  21. ^ Cossette (api.newsfilecorp.com)
  22. ^ Hivestack (api.newsfilecorp.com)
  23. ^ Branded Cities (api.newsfilecorp.com)
  24. ^ Media Experts (api.newsfilecorp.com)
  25. ^ Stingray Advertising (api.newsfilecorp.com)
  26. ^ Québecor (api.newsfilecorp.com)
  27. ^ EssenceMediacom (api.newsfilecorp.com)
  28. ^ Kinetic (api.newsfilecorp.com)
  29. ^ Eat It Up Media (api.newsfilecorp.com)
  30. ^ DIVE Billboards (api.newsfilecorp.com)
  31. ^ Mischief @ No Fixed Address (api.newsfilecorp.com)
  32. ^ Branded Cities (api.newsfilecorp.com)
  33. ^ Touché! (api.newsfilecorp.com)
  34. ^ TAXI (api.newsfilecorp.com)
  35. ^ Studio AM (api.newsfilecorp.com)
  36. ^ Branded Cities (api.newsfilecorp.com)
  37. ^ Leo Burnett Toronto (api.newsfilecorp.com)
  38. ^ Touché! (api.newsfilecorp.com)
  39. ^ NOVUS Media (api.newsfilecorp.com)
  40. ^ Statements Media (api.newsfilecorp.com)
  41. ^ Touché! (api.newsfilecorp.com)
  42. ^ Broadsign (api.newsfilecorp.com)
  43. ^ Jungle Media (api.newsfilecorp.com)
  44. ^ OUTFRONT Media (api.newsfilecorp.com)
  45. ^ PATTISON Outdoor (api.newsfilecorp.com)
  46. ^ Carat (api.newsfilecorp.com)
  47. ^ PATTISON Outdoor (api.newsfilecorp.com)
  48. ^ Touché! (api.newsfilecorp.com)
  49. ^ TAXI (api.newsfilecorp.com)
  50. ^ Studio AM (api.newsfilecorp.com)
  51. ^ Branded Cities (api.newsfilecorp.com)
  52. ^ Grassroots (api.newsfilecorp.com)
  53. ^ DIVE Billboards (api.newsfilecorp.com)
  54. ^ OUTFRONT Media (api.newsfilecorp.com)
  55. ^ Cossette (api.newsfilecorp.com)
  56. ^ Branded Cities (api.newsfilecorp.com)
  57. ^ COMMB.ca/Awards (api.newsfilecorp.com)
  58. ^ COMMB.ca (api.newsfilecorp.com)
  59. ^ lmenzies@commb.ca (www.newsfilecorp.com)
  60. ^ https://www.newsfilecorp.com/release/170516 (api.newsfilecorp.com)

Read more https://www.newsfilecorp.com/release/170516/Canadian-OutofHome-Awards-Gala-2023-Concludes-Celebrating-Remarkable-Industry-Achievements-Winners-and-RunnersUp-Announced

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