Business Daily Media

The Times


.

Liangshan, China: 300,000 People Celebrate a Torch Carnival Night

XICHANG, CHINA – Media OutReach Newswire – 11 August 2026 – At 8 p.m. local time on August 8, along the eastern extension of Hangtian Avenue in Xichang City, Liangshan Yi Autonomous Prefecture, China, 86 bonfires were lit, and tens of thousands of torches were raised in unison, turning the 3.2-kilometer-long street instantly into an ocean of joy.

The lively Yi ethnic music set the 300,000-strong crowd ablaze with excitement at the scene, as people of all ages joined hands, performed traditional Yi folk dances around the bonfires, and revelled in the fiery carnival.

Performances at the Torch Carnival Night
Performances at the Torch Carnival Night

That night's carnival was the centerpiece of the 2026 Liangshan Yi Torch Festival and marked the climax of the entire celebration. This year's edition featured 98 distinctive cultural tourism events held simultaneously across all 17 counties and cities of Liangshan, creating a spectacular midsummer celebration.

Yi Ethnic Costume Fashion Show at the Torch Festival
Yi Ethnic Costume Fashion Show at the Torch Festival

On July 19, Puge County, serving as the "first stop" of the 2026 Liangshan Yi Torch Festival's cultural tourism program, presented the traditional fire-lighting ceremony in its entirety alongside folk performances that offered visitors an authentic glimpse into the rich heritage of Yi culture. The celebrations then continued in Butuo County, Yuexi County, Huidong County, Huili City, and Dechang County, among others, featuring traditional costume showcases, intangible cultural heritage workshops, Yi ethnic music days, and other cultural tourism activities. The events will run through the end of August.

Liangshan Prefecture is home to the largest Yi ethnic community in China. Among the many traditional festivals of the Yi people, the Torch Festival stands out as the grandest, richest, and most vibrant celebration, drawing the largest crowds and showcasing the most distinctive Yi traditions.

During the height of summer, Liangshan enjoys a pleasant temperature averaging around 20°C. The prefecture is home to 20 ICH items at the national level and boasts 81 officially rated tourist attractions, including Qionghai Lake–Lushan Mountain, Lugu Lake, and Luoji Mountain. Here, breathtaking natural landscapes blend harmoniously with the profound cultural heritage of the Yi people. During the 2026 Spring Festival, May Day, and Dragon Boat Festival holidays, Liangshan recorded a year-on-year growth of over 10% in both tourist arrivals and total tourism consumption.

Hashtag: #LiangshanYiTorchFestival #TorchFestival #Liangshan

The issuer is solely responsible for the content of this announcement.

News from Asia

Allianz Global Wealth Report 2026: Markets Drive Record Wealth as AI Raises the Stakes

Markets on Autopilot: Global financial assets rose 8.6% to a record EUR268.4trn, with markets generating 4 in 5 euros of additional wealth.

Fewer than 1 in 3 Singaporeans have enough savings for prolonged critical illness recovery

2 in 3 Singaporeans expect recovery during their ‘health gap’ year to cost more than $200,000SINGAPORE – Media OutReach Newswire – 29 September 2026 – Recovering from a critical illness (CI) can t...

Ping An Digital Bank Celebrates 6th Anniversary, Total Assets and Customer Deposits Both Surge Over 130% YoY, Net Interest Income Rises 55% YoY

Demonstrated Full-Licence Advantages, Strengthened Fee Income Capabilities, Expanding into High-End Wealth Management Segment to Forge New Growth Engines, Deepening Trade Finance to Support Governm...

iMotion Technology Establishes Japan Branch, systematically accelerating Overseas Expansion

TOKYO, JAPAN – EQS Newswire – 29 September 2026 – On September 28 2026, iMotion Technology (01274.HK) officially established its Japanese branch in Shinagawa, Tokyo. After the establishment of the ...

Over 1,000 Entrepreneurs Gather in Kunming for TOJOY 2026 "Jun's Circle" Fireside Chat

Spotlighting the AI Wave and Exploring Paths Forward for Private EnterprisesHONG KONG SAR - Media OutReach Newswire - 29 September 2026 - The second "Jun's Circle" Fireside Chat, initiated by Ge J...

Countdown to 2037: Strategic Public-Private Agenda Unleashes Blueprint to Double Thailand’s Economic Growth

BANGKOK, THAILAND – Media OutReach Newswire – 29 September 2026 – Aiming to attain high-income nation status by 2037, Thailand is deploying an ambitious action plan across state agencies, financia...

Wesley Methodist School’s "Warkah" Puts Young Voices at the Heart of Nation-Building Letters to the Prime Minister capture students’ hopes, values and aspirations for Malaysia

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 29 September 2026 – The hopes of young Malaysians for the country they will inherit, and the difference they hope to make, come through in Warkah...

Green GSM Officially Launches All-Electric Taxi Service In Northern Mindanao, Philippines

EL SALVADOR, PHILIPPINES - Media OutReach Newswire - 29 September 2026 – Green GSM officially launches its all-electric taxi service in Northern Mindanao, Philippines, marking the brand's next ex...

ISABELLE.C Debuts Wearable Art and Intangible Cultural Heritage Masterpieces at New York Fashion Week’s China Institute Fashion Week

Hong Kong Heritage Luxury Brand ISABELLE.C Redefines Modern Chinese Aesthetics, Unveiling Its Intangible Heritage Collection at China Institute Fashion NightNEW YORK, US - Media OutReach Newswire ...

Beijing Marathon to Kick Off on October 18: Road Running Charm Blooms in the Golden Autumn Capital

BEIJING, CHINA – Media OutReach Newswire – 29 September 2026 – On September 28, the 2026 Bank of China Beijing Marathon & National Marathon Championships held a press conference in Beijing, of...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...