Business Daily Media

The Times


.

Premium European Products Strengthens Malaysia Market Presence Through MIFB 2026 and B2B Dinners

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 4 August 2026 –Premium European Products made its return to Malaysia for the third consecutive year at the Malaysian food and beverage trade show.

This time round, Premium European Products joined the International Food & Beverage Trade Fair (MIFB) 2026, held from 15–17 July 2026.

Building on the success of its previous editions, this year's participation further reinforced the campaign's role in connecting Greek and Latvian producers with key players in Malaysia. Alongside the trade fair showcase, Premium European Products hosted for third year Business-to-Business (B2B) Dinners, bringing together stakeholders, importers and retailers for business matching, market insights and discussions on the growing demand for premium European products. Held ahead of Malaysia's National Day period, the event also created timely opportunities for restaurants, cafés, hotels and foodservice operators to explore how Premium European Products can be incorporated into locally inspired menus.

Throughout the three-day showcase at MIFB and B2B dinners, visitors and guests had the opportunity to discover a curated selection of premium Greek and Latvian products. The Greek showcase featured a range of Protected Designation of Origin (PDO) products including Cretan PDO Graviera cheese, PDO green table olives of Konservolia variety, PDO Cretan extra virgin olive oils from Koroneiki variety, PDO Corinthian Raisins Vostitsa, PDO Masticha Chios resins, and PDO Krokos Kozanis saffron.

The Latvian showcase complemented this with a premium selection of dairy products, high-quality cheese snacks, fine chocolate and confectionery, and handcrafted dried fruits. Together, these products reflected the quality, authenticity and versatility of European food and beverage offerings, while demonstrating strong potential for Malaysia's retail, hospitality and foodservice sectors.

Beyond their European heritage, the products also demonstrated strong relevance to Malaysian tastes and cooking styles. Long threads of Krokos Kozanis saffron, blue-black small Vostitsa dried raisins and Latvian sweetness dried fruits can be incorporated into rice-based dishes such as briyani, nasi minyak and festive rice preparations, adding their natural distinctive aroma, colour and flavours. Olive oils and table olives with their rich flavors that differ for every variety can complement grilled seafood, roasted chicken, salads, sambal-based appetisers and modern café dishes, while Graviera cheese with its sweet flavor and subtle spicy notes can be used in pastries, flatbreads, sandwiches, salads and fusion snacks. Latvian cream cheese and truffle butter also offer versatile applications for bakery items, spreads, sauces and premium foodservice creations, making them suitable for Malaysian consumers who are increasingly open to elevated yet approachable international flavours.

The successful return of Premium European Products for its third consecutive year reflects growing interest in premium European products and the continued value of business exchange between Greece, Latvia and Malaysia. Through its presence at MIFB and dedicated B2B networking sessions, the campaign continues to support stronger market access, business cooperation and product discovery within Malaysia's evolving food and beverage landscape.



Hashtag: #PremiumEuropeanProducts

The issuer is solely responsible for the content of this announcement.

About Premium European Products:

The "Premium European Products" campaign is a promotional program co-funded by the European Union. It highlights the safety, traceability, and authentic flavours of European agri-food products, supporting their expansion into high-growth international markets like Malaysia.

For more information about the "Premium European Products" campaign, please visit or email us at

Pages dedicated to this program can be found on , and , @premiumeuropeanproducts.

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece's leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece's total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members' activities domestically and internationally, provide expert opinions on cooperative movement, agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

The Latvian Dairy Committee (LDC) was established in 1995, represents the Latvian dairy processing sector and aims to protect its interests. It consists of 17 members processing approximately 80% of industrially produced milk in Latvia.

News from Asia

Indigo Education Group Expands Bukit Timah Centre Amid Rising Tuition Demand Nationwide

The expansion follows a 65 per cent year-on-year rise in enrolment at the centre, mirroring nationwide growth in tuition demand.SINGAPORE -Media OutReach Newswire - 24 August 2026 - Indigo Educatio...

HASHTAG LEGEND’s #100LIST SOCIAL CLUB: Bruce Rockowitz Brings Global Vision to Thailand’s Rising Circle of Influence

BANGKOK, THAILAND - Media OutReach Newswire - 24 August 2026 – Set against a warm and convivial atmosphere, #100LIST SOCIAL CLUB event opened its doors to influential figures, distinguished guests...

Visa-Free Guizhou: One-Stop Cool Summer, Endless Mountain Adventures

GUIZHOU, CHINA - Media OutReach Newswire - 24 August 2026 - Just over a three-hour flight from Thailand, travelers can escape the sweltering heat and dive into a refreshing 23°C summer in Guizhou...

Silence Wang Wax Figure Arrives at Madame Tussauds Hong Kong

Special Exhibition Launches Ahead of Hong Kong Stop of the Age of Romance World TourHONG KONG SAR – Media OutReach Newswire – 24 August 2026 – Madame Tussauds Hong Kong is pleased to announce the...

Chocolate Finance launches Chocolate Business to help companies put idle cash to work

SINGAPORE – Media OutReach Newswire – 24 August 2026 – Chocolate Finance will officially launch Chocolate Business Accounts this week at The Business Show Asia 2026, expanding its cash ...

Escape to Mysterious Guizhou, China for a Cool 23°C Summer

GUIZHOU, CHINA - Media OutReach Newswire - 24 August 2026 - For those seeking a relaxing summer retreat, Guizhou, China is an unmissable destination. As a mountainous province with over 60% forest...

Reborn Interior Expands Team to 60 Designers as Singapore Renovation Firm Scales Operations

SINGAPORE - Media OutReach Newswire - 24 August 2026 — Singapore-based interior design and renovation company Reborn Interior Pte. Ltd. has expanded its team to approximately 60 interior designers...

From Vietnam to the U.S: East West Barbershop takes on the world’s most competitive market

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 24 August 2026 – A Vietnamese men's grooming brand is preparing to enter the U.S. market with a business model that has been developed and sc...

MoreTickets Reveals Hong Kong’s Top-Searched Summer Events and Evolving Ticket-Buying Behaviours

From surging sports interest to last-minute purchase, Hong Kong users are eager for greater access to live entertainment experiencesHONG KONG SAR – Media OutReach Newswire – 24 August 2026 – With ...

Travelodge Osaka Shinsaibashi Officially Opens, Marking a New Chapter for Travelodge Hotels Asia in Japan

New 302-room hotel opens in the heart of Osaka, with a grand celebration marking the official debut of Travelodge Hotels Asia's new mascot, Trevor.OSAKA, JAPAN – Media OutReach Newswire – 24 Augus...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...