Business Daily Media
Times Affiliate Marketing


.

Beijing Tong Ren Tang brings Chinese medicine to life with the launch of "The Tong Ren Extraordinary Journey", a school outreach programme designed for primary school students

From campus-based learning to visits to a Chinese medicine production base, combining story-based learning with hands-on experience to bring students closer to TCM through fun and interactive engagement

HONG KONG SAR - Media OutReach Newswire - 16 June 2026 – Building on last year's success, Beijing Tong Ren Tang's "The Tong Ren Extraordinary Journey" school outreach programme has been further deepened and expanded this year.

Evolving from in-school learning to a model that integrates and extends into off-campus activities, the programme combines school visits with tours of Beijing Tong Ren Tang's production and R&D base, opening a new chapter in a comprehensive way and bringing students closer to traditional Chinese medicine (TCM) through a lively and interactive engagement.

Photo 1:
Photo 1: "The Tong Ren Extraordinary Journey" visited 20 primary schools in Hong Kong, bringing students a fun and engaging introductory journey into the world of Chinese medicine.

Two-stage learning: from in-school education to hands-on experience
Through a variety of interactive formats, "The Tong Ren Extraordinary Journey" offers students an engaging and knowledge-rich introduction to Chinese medicine. Designed around the concept of "from understanding to experience," the programme combines in-school learning with off-campus visits to Beijing Tong Ren Tang's production and R&D base. Activities include guided storytelling on the "Tong Ren" story, acupoint-based interactive games, and lively introductions to Chinese medicine culture and basic Chinese medicine knowledge, making the learning experience both enjoyable and informative. Students can also visit Beijing Tong Ren Tang's production and R&D base in Tai Po, where they tour the museum, learn about the operation of the production line, and explore the Chinese Herbal Garden. In this way, students gain a well-rounded understanding of Chinese medicine and learn how it can be applied in daily life.

Herbal planting activities reinforce learning experience
A special feature of the programme is a planting experience in the Beijing Tong Ren Tang Chinese Herbal Garden. Guided by gardeners and instructors, students take part in a seedling transplanting activity, observing herbal plants up close and experiencing the planting process first-hand. This hands-on experience not only gives them a sense of achievement but also deepens their understanding of what they have learned. Through this enjoyable and educational activity, Chinese medicine culture is brought to life for the younger generation while supporting its preservation and continued development.

Photos 2: Students visited the
Photos 2: Students visited the "Beijing Tong Ren Tang Chinese Herbal Garden" to learn about the characteristics and medicinal value of different Chinese herbs and took part in a hands-on planting activity.

In-school learning: "The Tong Ren Extraordinary Journey" tutorial
During the school visits under "The Tong Ren Extraordinary Journey," Chinese medicine practitioners and instructors each led nearly 100 students at a time through a lively one-hour session, using an easy-to-understand approach that combined storytelling and interactive games to explore Chinese medicine knowledge. Topics covered ranged from itinerant physicians to hall physicians, from the acupuncture bronze figure to the meridian system, and from the four diagnostic methods of Chinese medicine to its internal and external treatment approaches. Students were also introduced to Tong Ren Tang's history of supplying imperial medicine, as well as Chinese medicine concepts such as "monarch, minister, assistant and guide". These sessions helped students understand Chinese medicine in an accessible way, while interactive acupoint games further strengthened memory and comprehension through play.

Off-campus experience: visits to Beijing Tong Ren Tang's production and R&D base
After completing the school visit component of "The Tong Ren Extraordinary Journey," students also had the opportunity to visit and experience Beijing Tong Ren Tang's production and R&D base in Hong Kong. During the guided tour, students gained a deeper understanding of the story of Tong Ren Tang, a time-honoured Chinese medicine brand, its imperial medicine tradition and its pharmaceutical culture, while revisiting the core beliefs it upholds: "cultivating benevolence and virtue, and promoting health for the benefit of society" and its corporate motto of "No compromise on cost and labour despite the complexity of processing herbal medicine. No compromise on quality and standard despite the scarcity of medicine ingredients."

During the visit, students sampled herbal tea as an entry point to understanding Chinese herbs. They then learned about the Chinese medicine production process and took part in a workshop on the traditional pill-rolling technique, an item of intangible cultural heritage. This allowed them to translate theory into practical experience, and to understand how herbs are processed and prepared into medicinal materials for use. Through this, they learned about the development of Chinese medicine from ancient times to the present, as well as the evolution of different dosage forms. Students later moved to the Beijing Tong Ren Tang Chinese Herbal Garden for a herbal planting activity, where they learned how soil, water and sunlight affect plant growth.

Expanded to 20 primary schools, with a comic book supporting school-based extended reading
This year, "The Tong Ren Extraordinary Journey" expanded to 20 primary schools, reaching approximately 3,000 teachers and students in total. To complement the in-school curriculum and extended reading, Beijing Tong Ren Tang specially wrote and produced the comic book The World of Chinese Medicine – "The Tong Ren Extraordinary Journey". Featuring the adorable "Little Tong Ren" as the main character and guide, the comic adopts a child-friendly narrative approach to help students understand the meaning of "Tong Ren" and "Tong Ren Tang," the wisdom of balance emphasised in Chinese medicine culture, and its people-oriented spirit of benevolence and compassionate healing. Beijing Tong Ren Tang hopes that, through more interesting and approachable content formats, Chinese medicine culture can take root on campus and, through students' reading and sharing, extend into families and communities as a cultural learning journey that can be passed on continuously.

Bringing Chinese medicine into everyday life
Beijing Tong Ren Tang hopes to foster a relaxed and enjoyable learning environment for students, introducing Chinese medicine step by step and encouraging them to share what they have learned with family and friends. By starting from a child's perspective and focusing on themes such as meridians, herbs and balance, the programme helps integrating the wisdom of TCM into students' everyday knowledge systems and encouraging them to share and apply these insights in daily life.

Hashtag: #BeijingTongRenTang #TheTongRenExtraordinaryJourney #primaryschool #chinesemedicine



The issuer is solely responsible for the content of this announcement.

About Beijing Tong Ren Tang

Tong Ren Tang was founded in 1669 and has a 356-year history. The company has always adhered to its corporate motto of "No compromise on cost and labour despite the complexity of processing herbal medicine. No compromise on quality and standard despite the scarcity of medicine ingredients." This commitment has led Beijing Tong Ren Tang to steady development, lasting through every generation, achieving excellence, and becoming a national treasure while expanding globally.

At the same time, Beijing Tong Ren Tang has taken on the mission of promoting traditional Chinese medicine culture, actively participating in domestic and international traditional Chinese medicine promotion activities, facilitating cultural exchanges around the world, and striving to expand the international influence of traditional Chinese medicine. To date, it has been operating over 160 retail branches in 26 countries and regions overseas, making it one of the most recognized traditional Chinese medicine brands internationally.

About Beijing Tong Ren Tang Chinese Medicine Company Limited

Established in Hong Kong in 2004, Beijing Tong Ren Tang Chinese Medicine Company Limited serves as Tong Ren Tang's development platform outside Mainland China. The Company was listed on the Growth Enterprise Market of the Hong Kong Stock Exchange in 2013 and transferred to the Main Board in 2018. Guided by its corporate spirit of "cultivating benevolence and virtue, and promoting health for the benefit of society" and driven by its mission to "create health for all to share globally," the Company has built on Hong Kong as its base while expanding its global presence. It is committed to promoting Chinese medicine culture beyond Mainland China, and has accelerated the internationalisation of Chinese medicine through a communication model that integrates medical services with pharmaceutical products and places culture at the forefront. (Beijing Tong Ren Tong Chinese Medicine Company Limited website: )

News from Asia

Choosing a University: SIM Highlights Why Accessibility Support Should Be Considered Before Enrolment

SINGAPORE - Media OutReach Newswire - 26 October 2026 - Programme choice, fees, university recognition and career prospects are often among the first considerations when students compare higher ed...

Philippines’ Day One Champions Shine at ACES Awards 2026

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 26 October 2026 – The Philippines shone on the opening day of the ACES Awards 2026, celebrating leaders and organisations whose achievements brou...

Philippine Excellence Takes Centre Stage on Day One of ACES Awards 2026

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 26 October 2026 – Philippine honourees brought stories of people, purpose and possibility to the opening day of the ACES Awards 2026, showing how...

Philippines’ Day Two Honourees Champion Possibility at ACES Awards 2026

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 26 October 2026 - Philippine entrepreneurs, executives and institutions brought ambition and purpose to the second day of the ACES Awards 2026, c...

BloodCounts! will develop frontier AI models for routine blood tests to improve healthcare

Mathematicians and clinicians will use AI for healthcare to detect diseases earlier in the human body by revealing new patterns in the full (or complete) blood count test SINGAPORE – Media Out...

Beyond the Trophy: ACES Awards Asks What It Really Takes to Build Excellence

Behind every champion is someone who believed first, a message that resonated beyond the ballroom at this year’s ACES Awards.KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 26 October 2026 – Am...

Tsinghua University Reports Highlight an Emerging Trend in City Hotlines in both China and the World: From Public Service Portals to Urban Governance Hubs

BEIJING, CHINA – Media OutReach Newswire – 26 October 2026 – Tsinghua University has released two major evaluation reports examining the development of city hotline services in China and around th...

Exotic Food Showcases Its Position as a Leading Global Sriracha Producer and Exporter at SIAL Paris 2026

With products sold in more than 80 countries, Thailand’s leading Sriracha producer highlights its global distribution strength, product innovation and ambition to grow Thai Sriracha on the world s...

AOT Engages Over 50 Airlines and Airport at Routes World 2026 to Boost Thailand’s Global Connectivity

BANGKOK, THAILAND – Media OutReach Newswire – 26 October 2026 – Miss Paweena Jariyathitipong, President of Airports of Thailand Public Company Limited (AOT), and Mr. Sirote Duangratana, Senior Exe...

AEON Bank Debuts ‘Financial Purr-Sona’, A New AI-Powered Interactive Feature of Neko Sensei

A new interactive feature in the AEON Bank app offers dynamic financial persona, Neko Sensei’s Ringgit savvy coaching and exclusive rewards through Neko MissionsKUALA LUMPUR, MALAYSIA - Media Out...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...