Business Daily Media

The Times

.

A New Songkran Landmark in Silom for 2026

BANGKOK, THAILAND - Media OutReach Newswire - 6 April 2026 – As one of Thailand's most celebrated annual traditions, Songkran transforms cities across the country into vibrant spaces of culture, community and celebration.

This year, Silom — one of Bangkok's most iconic Songkran hotspots — adds a new dimension to the 2026 festivities with "CP Splash to Space" at CP Tower Silom, supported by Charoen Pokphand Foods PCL (CPF), from 12–14 April 2026. The event introduces a distinctive new Songkran experience that brings together Thai tradition, creativity and inclusive celebration in the heart of one of Thailand's most iconic festival districts.

A New Songkran Landmark in Silom for 2026

While the world knows the familiar images of floral shirts and water splashes, for Thais, Songkran is also a profound moment of respect and joy — a time for family gatherings, honouring elders and sharing blessings through water. What makes Thailand's New Year especially compelling is the variety of experiences it offers across the country. From the heritage-rich rituals of Chiang Mai and the beachside festivities of Phuket to the multi-layered street celebrations of Bangkok, each destination brings a distinct character to the season.

Among the many iconic Songkran hotspots across the country, Bangkok's Silom district continues to stand out as one of the festival's most recognisable destinations, distinguished by its dynamic blend of street celebration, nightlife and Pride energy. In 2026, it is further elevated as a new must-stop landmark for Songkran.

The "CP Splash to Space" event, running from 12 to 14 April 2026, introduces a fresh dimension to Silom's celebrations with a space-themed festival inspired by CPF's "Thai Chicken Mission to Space" programme. The event features a range of live performances and interactive activities. Highlights include an appearance by Mix Chaloemsri on 12 April from 15.30–16.00 hrs., a performance by T-pop group iZ on 13 April from 15.00–16.00 hrs., and an international Pride parade on 14 April from 16.30–17.30 hrs., expected to bring together more than 3,000 participants along nearly two kilometres of Silom Road.

Beyond the celebration itself, the event also brings food innovation into the heart of the festival. This year's theme highlights CPF's "Thai Chicken Mission to Space," featuring "Basil Chicken Breast" crafted to NASA's rigorous food safety standards. For travellers seeking the full Silom experience, it offers a high-tech, high-flavour pitstop amid the festival's famous water splashes.

This initiative underscores how Songkran continues to evolve as one of Thailand's most important cultural celebrations, where heritage and creativity can coexist in meaningful ways. By bringing together interactive experiences, contemporary creativity and the traditions of Thai New Year, the event offers a distinctive platform for both local and international visitors to engage with Thai culture in a fresh and memorable way. As Songkran continues to attract growing interest from around the world, experiences such as this help reinforce Thailand's appeal as a destination where tradition remains vibrant, relevant and globally resonant — creating the kind of Songkran memory that lingers long after the streets have dried.

Hashtag: #Cpsplashtospace #Songkran #CPF

The issuer is solely responsible for the content of this announcement.

About CPF

Charoen Pokphand Foods Plc (CPF) is a leading global agro-industrial and food company, operating in 17 countries and exporting to more than 50 markets worldwide. Guided by its "Kitchen of the World" vision, CPF focuses on delivering safe, high-quality, and nutritious food through a vertically integrated business model. The company integrates technology and innovation across its operations while advancing sustainability and working toward a low-carbon, resilient food system that supports global food security.

News from Asia

Galaxy Macau and UFC Co-present an Action-packed Series of Interactive Events Throughout Fight Week for UFC FIGHT NIGHT Macau

UFC Fighter meet-and-greets, autograph sessions, official merchandise sales and Galaxy Macau rewards take the fan thrills beyond the Octagon MACAU SAR - Media OutReach Newswire - 20 May 2026 - In ...

Green SM Partners With Korlantas Polri To Advance Driver Safety Standards In Indonesia

JAKARTA, INDONESIA - Media OutReach Newswire - 20 May 2026 - Green SM, Indonesia's first all-electric ride-hailing service, has partnered with the Traffic Corps of the Indonesian National Police (...

State Street Expands Global Operating Model with New Manila Office

MANILA, PHILLIPINES - Media OutReach Newswire - 21 May 2026 - State Street Corporation (NYSE: STT), one of the world's leading providers of financial services to institutional investors, today ann...

TP deepens AI data services capabilities across APAC markets - showcased live at Asia Tech x Singapore 2026

SINGAPORE - Media OutReach Newswire - 21 May 2026 - As part of its Future Forward strategy, global digital business services leader TP (ex-Teleperformance) is deepening its award-winning TP.ai ...

Expereo Achieves EcoVadis Silver Rating for Sustainable Supply Chain Performance

SINGAPORE - Media OutReach Newswire - 21 May 2026 - Expereo, the world-leading Managed Network-as-a-Service (NaaS) provider, announced it has been awarded an EcoVadis Silver Rating ranking...

Domino's Malaysia Unveils the Truth Behind Viral Radio Moment

What seemed like an accidental glitch turns out to be a clever stunt celebrating Domino’s new brand idea, “Unbox Your Cravings.” KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 21 May 2026 - Wh...

VinFast Officially Rolls Out VF MPV 7 At Subang Plant, Accelerating Localization Strategy In Indonesia

JAKARTA, INDONESIA - Media OutReach Newswire - 21 May 2026 - As part of the VF MPV 7 experiential event in Indonesia, VinFast officially announced the rollout of the VF MPV 7 electric vehicle from...

Eden at Botanica CT: At the forefront of Malaysia’s Shift to Independent and Active Senior Living

Opening in 2027, the integrated development in Penang redefines retirement with a connected and community-driven environment PENANG, MALAYSIA - Media OutReach Newswire - 21 May 2026 - Eden at Bot...

Synology Launches PAS7700 Optimized Storage System for High-Intensity Data Operation Environments

SINGAPORE - Media OutReach Newswire - 21 May 2026 – Synology today announced the general availability of PAS7700, the company's first active-active, all flash NVMe storage system. Built for missio...

From Africa to Asia: InvestHK wraps up strategic visit to South Africa and Rwanda riding on Global South momentum (with photos)

HONG KONG SAR - Media OutReach Newswire – 21 May 2026 - Associate Director-General of Investment Promotion of Invest Hong Kong (InvestHK) Ms Loretta Lee concluded a successful mission to South Afr...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...

Fraud Prevention and security crucial as identity crime hits record highs in Australia

In a radically transformed risk landscape where the scale and speed of financial fraud have reached unprecedented levels, Australian businesses ar...

Sectorial ATO Tax Debt Disclosures Rise, Overall Business Credit Demand Flattens and High-Risk SME 'Credit Shopping' hits 8-month peak

Q1 2026 Equifax Business Market Pulse shows low-risk borrowers consolidate demand enquiries while sub-prime entities accelerate shopping activity ...

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...