Business Daily Media

The Times

.

A New Songkran Landmark in Silom for 2026

BANGKOK, THAILAND - Media OutReach Newswire - 6 April 2026 – As one of Thailand's most celebrated annual traditions, Songkran transforms cities across the country into vibrant spaces of culture, community and celebration.

This year, Silom — one of Bangkok's most iconic Songkran hotspots — adds a new dimension to the 2026 festivities with "CP Splash to Space" at CP Tower Silom, supported by Charoen Pokphand Foods PCL (CPF), from 12–14 April 2026. The event introduces a distinctive new Songkran experience that brings together Thai tradition, creativity and inclusive celebration in the heart of one of Thailand's most iconic festival districts.

A New Songkran Landmark in Silom for 2026

While the world knows the familiar images of floral shirts and water splashes, for Thais, Songkran is also a profound moment of respect and joy — a time for family gatherings, honouring elders and sharing blessings through water. What makes Thailand's New Year especially compelling is the variety of experiences it offers across the country. From the heritage-rich rituals of Chiang Mai and the beachside festivities of Phuket to the multi-layered street celebrations of Bangkok, each destination brings a distinct character to the season.

Among the many iconic Songkran hotspots across the country, Bangkok's Silom district continues to stand out as one of the festival's most recognisable destinations, distinguished by its dynamic blend of street celebration, nightlife and Pride energy. In 2026, it is further elevated as a new must-stop landmark for Songkran.

The "CP Splash to Space" event, running from 12 to 14 April 2026, introduces a fresh dimension to Silom's celebrations with a space-themed festival inspired by CPF's "Thai Chicken Mission to Space" programme. The event features a range of live performances and interactive activities. Highlights include an appearance by Mix Chaloemsri on 12 April from 15.30–16.00 hrs., a performance by T-pop group iZ on 13 April from 15.00–16.00 hrs., and an international Pride parade on 14 April from 16.30–17.30 hrs., expected to bring together more than 3,000 participants along nearly two kilometres of Silom Road.

Beyond the celebration itself, the event also brings food innovation into the heart of the festival. This year's theme highlights CPF's "Thai Chicken Mission to Space," featuring "Basil Chicken Breast" crafted to NASA's rigorous food safety standards. For travellers seeking the full Silom experience, it offers a high-tech, high-flavour pitstop amid the festival's famous water splashes.

This initiative underscores how Songkran continues to evolve as one of Thailand's most important cultural celebrations, where heritage and creativity can coexist in meaningful ways. By bringing together interactive experiences, contemporary creativity and the traditions of Thai New Year, the event offers a distinctive platform for both local and international visitors to engage with Thai culture in a fresh and memorable way. As Songkran continues to attract growing interest from around the world, experiences such as this help reinforce Thailand's appeal as a destination where tradition remains vibrant, relevant and globally resonant — creating the kind of Songkran memory that lingers long after the streets have dried.

Hashtag: #Cpsplashtospace #Songkran #CPF

The issuer is solely responsible for the content of this announcement.

About CPF

Charoen Pokphand Foods Plc (CPF) is a leading global agro-industrial and food company, operating in 17 countries and exporting to more than 50 markets worldwide. Guided by its "Kitchen of the World" vision, CPF focuses on delivering safe, high-quality, and nutritious food through a vertically integrated business model. The company integrates technology and innovation across its operations while advancing sustainability and working toward a low-carbon, resilient food system that supports global food security.

News from Asia

Vinmec Launches Vietnam's First Integrated High-Tech Robotic Surgery Network, Establishing the Country's First Multi-Connected Robotic Surgery Ecosystem

HANOI, VIETNAM - Media OutReach Newswire – 27 June 2026 - Vinmec Healthcare System today officially launched its nationwide network of High-Tech Robotic Surgery Centers, marking a major milestone ...

Bank of China (Hong Kong) x Television Broadcasts Limited ("TVB") "Wealth Management Expo 2026" was Successfully Held

Empowering Enterprises to Go Global, Pioneering the Blue Ocean of Silver EconomyHONG KONG SAR - Media OutReach Newswire - 27 June 2026 - The "Wealth Management Expo 2026", powered by Bank of China...

Nexus Aesthetic Clinic to Host Pro Bono Aesthetic Literacy Talk for Women in Singapore

SINGAPORE - Media OutReach Newswire - 26 June 2026 - Nexus Aesthetic Clinic will host a pro bono public education talk for women in Singapore titled Ask Before Aesthetics: What Consumers Should Kn...

Singapore Institute of Management: Student Life and Campus Communities Becoming a Key Deciding Factor in Higher Education

SINGAPORE - Media OutReach Newswire - 26 June 2026 - Beyond academic rankings and programme offerings, students today are placing increasing emphasis on campus life, wellbeing support, and a sense...

YF Life Clinches Hong Kong Economic Journal’s "Outstanding Application of Diversified Investment Strategies" Award Once Again

Driving Sustainable Long-Term Value for Clients via the Innovative "Invesurance" PhilosophyHONG KONG SAR - Media OutReach Newswire – 26 June 2026 - YF Life Insurance International Limited (YF Life...

Razer Blade 2026 Laptop Lineup Compared: Blade 14 vs 16 vs 18

LOS ANGELES, USA - Media OutReach Newswire - 26 June 2026 - Razer Blade laptops have always been engineered for pure performance, and the 2026 lineup brings that into focus more than ever...

Security Is the New Market Access: Kigen Is Leading the IoT Security Mandate

At MWC IoT Summit 2026, Kigen made the case that the EU Cyber Resilience Act is not a compliance burden — it is a once-in-a-generation opportunity. For manufacturers who move now, the competitive a...

Klinik Tuah Welcomes Its 10,000th Knee Pain Patient in Under Five Years

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 26 June 2026 - In less than five years since it first opened its doors, Klinik Tuah has reached a significant milestone: welcoming its 10,000th k...

Washington Apples Marks 35 Years in Indonesia, Targeting Continued Growth Amid Healthy Living Trends

JAKARTA, INDONESIA- Media OutReach Newswire - 26 June 2026 - The Washington Apple Commission (WAC), the marketing organization representing Washington State's apple industry in the United States, ...

VinEnergo partners with SunAsia Energy to develop Solar-on-Water projects integrated with aquaculture in the Philippines

HANOI, VIETNAM - Media OutReach Newswire - 26 June 2026 - VinEnergo, a member of Vingroup's green ecosystem, and SunAsia Energy Inc., a pioneer in the Philippine solar energy sector, have announce...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...