Business Daily Media

Men's Weekly

.

A New Songkran Landmark in Silom for 2026

BANGKOK, THAILAND - Media OutReach Newswire - 6 April 2026 – As one of Thailand's most celebrated annual traditions, Songkran transforms cities across the country into vibrant spaces of culture, community and celebration.

This year, Silom — one of Bangkok's most iconic Songkran hotspots — adds a new dimension to the 2026 festivities with "CP Splash to Space" at CP Tower Silom, supported by Charoen Pokphand Foods PCL (CPF), from 12–14 April 2026. The event introduces a distinctive new Songkran experience that brings together Thai tradition, creativity and inclusive celebration in the heart of one of Thailand's most iconic festival districts.

A New Songkran Landmark in Silom for 2026

While the world knows the familiar images of floral shirts and water splashes, for Thais, Songkran is also a profound moment of respect and joy — a time for family gatherings, honouring elders and sharing blessings through water. What makes Thailand's New Year especially compelling is the variety of experiences it offers across the country. From the heritage-rich rituals of Chiang Mai and the beachside festivities of Phuket to the multi-layered street celebrations of Bangkok, each destination brings a distinct character to the season.

Among the many iconic Songkran hotspots across the country, Bangkok's Silom district continues to stand out as one of the festival's most recognisable destinations, distinguished by its dynamic blend of street celebration, nightlife and Pride energy. In 2026, it is further elevated as a new must-stop landmark for Songkran.

The "CP Splash to Space" event, running from 12 to 14 April 2026, introduces a fresh dimension to Silom's celebrations with a space-themed festival inspired by CPF's "Thai Chicken Mission to Space" programme. The event features a range of live performances and interactive activities. Highlights include an appearance by Mix Chaloemsri on 12 April from 15.30–16.00 hrs., a performance by T-pop group iZ on 13 April from 15.00–16.00 hrs., and an international Pride parade on 14 April from 16.30–17.30 hrs., expected to bring together more than 3,000 participants along nearly two kilometres of Silom Road.

Beyond the celebration itself, the event also brings food innovation into the heart of the festival. This year's theme highlights CPF's "Thai Chicken Mission to Space," featuring "Basil Chicken Breast" crafted to NASA's rigorous food safety standards. For travellers seeking the full Silom experience, it offers a high-tech, high-flavour pitstop amid the festival's famous water splashes.

This initiative underscores how Songkran continues to evolve as one of Thailand's most important cultural celebrations, where heritage and creativity can coexist in meaningful ways. By bringing together interactive experiences, contemporary creativity and the traditions of Thai New Year, the event offers a distinctive platform for both local and international visitors to engage with Thai culture in a fresh and memorable way. As Songkran continues to attract growing interest from around the world, experiences such as this help reinforce Thailand's appeal as a destination where tradition remains vibrant, relevant and globally resonant — creating the kind of Songkran memory that lingers long after the streets have dried.

Hashtag: #Cpsplashtospace #Songkran #CPF

The issuer is solely responsible for the content of this announcement.

About CPF

Charoen Pokphand Foods Plc (CPF) is a leading global agro-industrial and food company, operating in 17 countries and exporting to more than 50 markets worldwide. Guided by its "Kitchen of the World" vision, CPF focuses on delivering safe, high-quality, and nutritious food through a vertically integrated business model. The company integrates technology and innovation across its operations while advancing sustainability and working toward a low-carbon, resilient food system that supports global food security.

News from Asia

ANGEL Unveils Smart Water Purification Solutions for the Foodservice Industry, Driving Safe Water Use and Operational Efficiency

SHANGHAI, CHINA - Media OutReach Newswire - 2 April 2026 - As the foodservice industry continues to expand and consumer awareness of health rises, water safety has become a critical concern...

FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design

The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City. NEW YORK, USA - Media OutReac...

Alibaba Unveils Qwen3.6-Plus to Accelerate Agentic AI Deployment for Enterprises and Alibaba’s AI Applications

New model brings advanced agentic coding and refined reasoning to real-world deployment HANGZHOU, CHINA - Media OutReach Newswire - 2 April 2026 - Alibaba has released Qwen3.6-Plus, the latest ite...

Media OutReach Newswire and Asia News Network (ANN) Form Corporate News Release Partnership

Agreement reaffirms Media OutReach Newswire's role as the leading newswire for Asia Pacific HONG KONG SAR - Media OutReach Newswire - 12 January 2026 - Asia News Network (ANN) and Media OutReach N...

DHL Express appoints new commercial lead for Asia Pacific

Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026 SINGAPORE - Media OutReach Newswire - 2 April 2026 - DHL Expre...

Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

HONG KONG, CHINA - Media OutReach Newswire - 2 April 2026 - Lee Kum Kee Sauce ("Lee Kum Kee"), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner ...

Activate Launches CloudBox as a Next-Generation Enterprise Cloud Platform for Secure and Compliant Digital Infrastructure

SINGAPORE - Media OutReach Newswire - 2 April 2026 - Activate Interactive Pte Ltd (“Activate Interactive”), a Singapore-based technology consultant, has launched CloudBox by Activate Interactive ...

From Gaming to Gaining: ShopBack Hong Kong Redefines "Shoppertainment" with over HK$5M Milestone and Immersive Easter Egg Hunt

HONG KONG SAR - Media OutReach Newswire - 2 April 2026 - ShopBack, the leading shopping and Cashback platform in Asia-Pacific, is pleased to announce that ShopBack Play is rapidly breaking the ba...

MAXHUB Singapore Enables Smarter Collaboration Across Education and Corporate Environments with Future-Ready Technologies

SINGAPORE - Media OutReach Newswire - 2 April 2026 - MAXHUB Singapore, a leading provider of collaborative and audio visual communication technologies, is redefining the way organisations and inst...

Media OutReach Newswire Powers Chinese Brands Going Global with Kitty Lee as New Managing Partner, Greater China

SHENZHEN, CHINA - Media OutReach Newswire - 2 April 2026 - Media OutReach Newswire, Asia Pacific's first and only global newswire, has appointed Ms Kitty Lee as Managing Partner, Greater China...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...