Business Daily Media

Times Advertising

.

Chinese Epic "Swords Into Plowshares" Debuts at ATF: Eastern Wisdom of Peace Resonates with Global Market

SINGAPORE - Media OutReach Newswire - 5 December 2025 - Huace Group, China's leading film and television studio, hosted the Asian showcase for its historical magnum opus Swords Into Plowshares (Chinese title: Taiping Nian) at the main stage of the Asia TV Forum & Market (ATF).

Marking the drama's debut promotion in Asia, the event attracted over 300 distributors, platform representatives, and media professionals from around the globe, drawn by its unique narrative perspective on "War and Peace" and its top-tier production standards.

Chinese Epic

Swords Into Plowshares brings together China's premier creative team and a star-studded cast. The event sparked significant interest with the first joint overseas appearance of lead actors Bai Yu (portraying Qian Hongchu) and Zhu Yawen (portraying Zhao Kuangyin).

A Historic Tale of Peace Set against the backdrop of China's "Five Dynasties and Ten Kingdoms" period leading into the Northern Song Dynasty (10th Century), Swords Into Plowshares chronicles the story of Qian Hongchu, King of Wuyue, and Zhao Kuangyin, the founding Emperor of the Song Dynasty. It depicts how, amidst a chaotic era, they achieved national unification through the political wisdom of "peaceful surrender of territory" (avoiding war for the sake of the people).

The core driving force of the drama is cultural identity and the universal human pursuit of peace. "This series offers a new possibility for historical storytelling," noted a European streaming acquisition executive after viewing the footage. "Rooted in authentic history, its solution of 'valuing peace' presents a profound Eastern perspective."

Eastern Wisdom Meets Top-Tier Production Zhao Yifang, Founder and Chairman of Huace Group and Chief Producer of the series, remarked at the showcase: "Swords Into Plowshares embodies the Eastern wisdom of 'replacing conquest with harmony.' We selected this subject not merely to tell a Chinese story, but to share a shared human story from a Chinese perspective."

To visualize this grand theme, Huace Group dedicated a decade to the project, investing industry-leading production resources. The series was filmed using 8K ultra-high-definition technology, featuring over 550 constructed sets and more than 8,000 costumes. Prop accuracy was controlled within a margin of error of 0.1 millimeters, aiming to deliver an immersive audio-visual experience for global audiences.

Global Potential and Strategic Partnerships Market reaction has confirmed the show's global appeal. Swords Into Plowshares has previously garnered attention at international festivals in FILMART, MIPCOM, and TIFFCOM, reaching cooperation intentions with over 30 international organizations.

During the event, Huace Group formally signed contracts with Asia Production (Hong Kong,China) and True Visions (Thailand) to jointly promote the distribution of premium Chinese-language content, represented by Swords Into Plowshares, in international markets.

New Horizons for Chinese Content Export Industry insiders note that the high level of international interest in Swords Into Plowshares reflects a shift in Chinese drama exports. While previous exports often relied on Wuxia (martial arts) or Xianxia (fantasy) genres, historical dramas like Swords Into Plowshares are now opening new market spaces through cinematic production quality, profound historical depth, and universal values.

Huace Group's Global Reach With over 30 years of dedication to content creation and global dissemination, Huace Group has distributed nearly 180,000 hours of content to more than 200 countries and regions. Its self-operated channels matrix covers 20 languages with over 58 million overseas subscribers.

During this ATF, Huace also unveiled its 2026 lineup, presenting multiple upcoming titles including The Heir, Blossom, You Are My Fateful Love, Xin Su, and Now or Never. These projects span culture, romance, workplace, and crime genres, demonstrating the robust production capabilities of this leading Chinese entertainment enterprise.

Hashtag: #HuaceGroup #SwordsIntoPlowshares #TaipingNian #ChineseDrama #FilmAndTV #MediaShowcase

The issuer is solely responsible for the content of this announcement.

News from Asia

Sino Land Recognised Among Top 1% in China Real Estate Development Sector for ESG Performance

Second Consecutive Year of Inclusion in the Dow Jones Best in Class World Index HONG KONG SAR - Media OutReach Newswire - 7 May 2026 - Sino Group ('the Group') is pleased to announce that Sino Lan...

Asendia and Singapore Post Form Strategic Partnership to Strengthen APAC Cross-Border E-commerce Gateway

PARIS, FRANCE - Media OutReach Newswire - 7 May 2026 - Asendia, the international e-commerce and mail specialist, today announced a strategic partnership with Singapore Post (SingPost), a leading ...

Huawei's Bangkok Launch Ignites All-Scenario Intelligence, Opening a New Chapter of Smart Life

BANGKOK, THAILAND - Media OutReach Newswire - 7 May 2026 - On May 7, 2026, Huawei held the "Now Is Your Spark" global product launch in Bangkok, Thailand, where they officially unveiled the HUAWEI...

SIM Academy Highlights Upskilling Pathways for People-Oriented Learners

SINGAPORE - Media OutReach Newswire - 8 May 2026 - SIM Academy has opined on the importance of aligning professional development choices with individual learning preferences, particularly for indi...

Bigo Live's 10th Anniversary Wins Global App Store Features as User Base Surpasses 700 Million

SINGAPORE - Media OutReach Newswire - 8 May 2026 - Global livestreaming platform Bigo Live is marking its 10th anniversary with a series of featured placements across major app stores, including A...

Apple Storage Unveils Hong Kong’s First 17,000 sq. ft. IP-Themed Flagship Concept Store in Tsuen Wan, Featuring Exclusive VIP Lounge

HONG KONG SAR - Media OutReach Newswire – 8 May 2026 - Apple Storage is once again redefining the public's imagination of self-storage. Located at the Lap Tai Industrial Centre in Tsuen Wan, the g...

Techcombank hosts Overseas Insurance Talent Roadshow 2026 in Hong Kong

HONG KONG SAR - Media OutReach Newswire – 8 May 2026 - Techcombank successfully hosted the Overseas Insurance Talent Roadshow 2026 at the Grand Hyatt Hong Kong, bringing together global insurance ...

Banyan Group Residences Brings Latest Phuket Property Launches to Hong Kong

Three new Laguna Phuket developments – spanning lakeside living, golf-front design and Angsana-branded luxury – to be showcased at Park Lane Hong Kong on 16–17 MayCaption HONG KONG SAR - Media Out...

Elegant Flavours, Reimagined at Galaxy Macau

May unveils unending celebrations of a repertoire of appealing international delicacies, paying homage to motherly love and French gastronomic treasures MACAU SAR - Media OutReach Newswire - 8 May...

Inaugural Global Mediation Summit boosts Hong Kong’s status as a global mediation hub

HONG KONG SAR - Media OutReach Newswire - 8 May 2026 - The Global Mediation Summit, the first international conference hosted by the International Organization for Mediation (IOMed) since its inau...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...