Business Daily Media

Times Advertising

.

Chinese Epic "Swords Into Plowshares" Debuts at ATF: Eastern Wisdom of Peace Resonates with Global Market

SINGAPORE - Media OutReach Newswire - 5 December 2025 - Huace Group, China's leading film and television studio, hosted the Asian showcase for its historical magnum opus Swords Into Plowshares (Chinese title: Taiping Nian) at the main stage of the Asia TV Forum & Market (ATF).

Marking the drama's debut promotion in Asia, the event attracted over 300 distributors, platform representatives, and media professionals from around the globe, drawn by its unique narrative perspective on "War and Peace" and its top-tier production standards.

Chinese Epic

Swords Into Plowshares brings together China's premier creative team and a star-studded cast. The event sparked significant interest with the first joint overseas appearance of lead actors Bai Yu (portraying Qian Hongchu) and Zhu Yawen (portraying Zhao Kuangyin).

A Historic Tale of Peace Set against the backdrop of China's "Five Dynasties and Ten Kingdoms" period leading into the Northern Song Dynasty (10th Century), Swords Into Plowshares chronicles the story of Qian Hongchu, King of Wuyue, and Zhao Kuangyin, the founding Emperor of the Song Dynasty. It depicts how, amidst a chaotic era, they achieved national unification through the political wisdom of "peaceful surrender of territory" (avoiding war for the sake of the people).

The core driving force of the drama is cultural identity and the universal human pursuit of peace. "This series offers a new possibility for historical storytelling," noted a European streaming acquisition executive after viewing the footage. "Rooted in authentic history, its solution of 'valuing peace' presents a profound Eastern perspective."

Eastern Wisdom Meets Top-Tier Production Zhao Yifang, Founder and Chairman of Huace Group and Chief Producer of the series, remarked at the showcase: "Swords Into Plowshares embodies the Eastern wisdom of 'replacing conquest with harmony.' We selected this subject not merely to tell a Chinese story, but to share a shared human story from a Chinese perspective."

To visualize this grand theme, Huace Group dedicated a decade to the project, investing industry-leading production resources. The series was filmed using 8K ultra-high-definition technology, featuring over 550 constructed sets and more than 8,000 costumes. Prop accuracy was controlled within a margin of error of 0.1 millimeters, aiming to deliver an immersive audio-visual experience for global audiences.

Global Potential and Strategic Partnerships Market reaction has confirmed the show's global appeal. Swords Into Plowshares has previously garnered attention at international festivals in FILMART, MIPCOM, and TIFFCOM, reaching cooperation intentions with over 30 international organizations.

During the event, Huace Group formally signed contracts with Asia Production (Hong Kong,China) and True Visions (Thailand) to jointly promote the distribution of premium Chinese-language content, represented by Swords Into Plowshares, in international markets.

New Horizons for Chinese Content Export Industry insiders note that the high level of international interest in Swords Into Plowshares reflects a shift in Chinese drama exports. While previous exports often relied on Wuxia (martial arts) or Xianxia (fantasy) genres, historical dramas like Swords Into Plowshares are now opening new market spaces through cinematic production quality, profound historical depth, and universal values.

Huace Group's Global Reach With over 30 years of dedication to content creation and global dissemination, Huace Group has distributed nearly 180,000 hours of content to more than 200 countries and regions. Its self-operated channels matrix covers 20 languages with over 58 million overseas subscribers.

During this ATF, Huace also unveiled its 2026 lineup, presenting multiple upcoming titles including The Heir, Blossom, You Are My Fateful Love, Xin Su, and Now or Never. These projects span culture, romance, workplace, and crime genres, demonstrating the robust production capabilities of this leading Chinese entertainment enterprise.

Hashtag: #HuaceGroup #SwordsIntoPlowshares #TaipingNian #ChineseDrama #FilmAndTV #MediaShowcase

The issuer is solely responsible for the content of this announcement.

News from Asia

XEV Dismantles the Dealership Model: New "Hardware + Service" Ecosystem Separates Vehicle Cost from Power and Slashes EV Entry Prices in Europe

TURIN, ITALY - Media OutReach Newswire - 14 April 2026 - The traditional automotive model is obsolete. It is rigid, capital-heavy, and dependent on massive dealership inventories that drive up cos...

SIM Global Education’s guide to navigating the first 30 days of university life

SINGAPORE - Media OutReach Newswire - 15 April 2026 - The first 30 days of university can shape everything that follows, from academic confidence and friendships to a student's overall sense of be...

L’Occitane en Provence Announces the Return of Its Iconic Amande Sublime Collection, Redefining Daily Shower as a Conscious Ritual

Rooted in Provençal Almond Heritage, Crafted for Modern Better‑Being KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 15 April 2026 - In a world that rarely slows down, a shower remains o...

Asian Agri Distributes 30,000 Litres of Premium Cooking Oil Across Three Provinces in Sumatra Ahead of Eid

SINGAPORE - Media OutReach Newswire - 15 April 2026 - Ahead of Eid al-Fitr, demand for staple goods typically rises. To help communities access essential items at more affordable prices during Ram...

HDBank partners with London Stock Exchange to expand global capital access for Vietnamese enterprises

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 15 April 2026 - The HCM City Development Commercial Bank (HDBank) has entered into a strategic partnership agreement with the London Stock Exc...

Brother Introduces New A3 Business Smart Inkjet Series : High-speed Performance for Bold Creativity

HONG KONG SAR - Media OutReach Newswire - 15 April 2026 - On 1 April, Brother announced the upcoming availability of the MFC-J3960DW and MFC-J3660DW — two new A3 colour inkjet multifunction pr...

ACUVUE RALLIES 2026 Transform Plaza Singapura into Singapore’s First In-Mall Pickleball Arena, Bringing Communities Closer Through Sport

SINGAPORE - Media OutReach Newswire - 15 April 2026 - Singapore’s growing pickleball movement took centre stage last weekend as ACUVUE RALLIES 2026 introduced the country’s first competitive pickl...

US$10 Million Tech Startup- VinoBuzz, Takes the Traditional Wine Market by Storm as Hong Kong’s First AI Agent & Marketplace for Wine

VinoBuzz closed angel round at US$10M valuation, gained 1,000+ registered users in two weeks of beta, and redefines wine discovery with 10‑second matching, 1‑minute event planning, and hour‑deliver...

Citi and Endowus Deepen Partnership with Credit Card Collaboration

First-ever joint campaign for credit card unlocks enhanced digital investment solutions and exclusive lifestyle privileges for clients HONG KONG SAR - Media OutReach Newswire - 15 April 2026 - As ...

THE COLLECTIVE by JustCo Opens in Bengaluru, Strengthening Luxury Workspace Presence in India

BENGALURU, INDIA - Media OutReach Newswire - 15 April 2026 - THE COLLECTIVE, the hospitality-led luxury flexible workspace brand by JustCo, announces the opening of its newest centre at Helios Bus...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...