Business Daily Media

Times Advertising

.

Lee Kum Kee Global Culinary Immersion Programme Debuts in Bhutan

Collaboration with Bhutan’s National De-suung Skilling Programme for Youth Empowerment

THIMPHU, BHUTAN - Media OutReach Newswire - 10 October 2025 - Lee Kum Kee Sauce ("Lee Kum Kee"), the global leader in Asian sauces and condiments, is excited to announce the debut of its Global Culinary Immersion Programme (the Programme) in Bhutan.

The initiative is being undertaken in collaboration with Bhutan's De-suung Skilling Programme (DSP) as part of a national effort to empower youth career development through vocational training. It marks a significant milestone in the expansion of Lee Kum Kee's programme across the Asia-Pacific region and its commitment to nurturing talent through culinary exchange.

Zimpon Wom Sonam Thinley, Steering Committee Member, Desuung Skilling Programme (back row, sixth from left), Dasho Tashi Wangmo, Secretary of the Ministry of Industry, Commerce and Employment, Royal Government of Bhutan (back row, seventh from left), Dasho Kesang Chuki Dorjee, Eminent Member, National Council of Bhutan, Steering Committee Member, Desuung Skilling Programme (back row, eighth from right), Karma Tshering, Executive Director, Post Skilling, Steering Committee Member, Desuung Skilling Programme (back row, fifth from right), Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee Sauce (back row, seventh from right), and Chef Vincent Liew, Executive Chef at The Star Sydney (back row, sixth from right), present certificates to young chefs of the culinary culture exchange programme.
Zimpon Wom Sonam Thinley, Steering Committee Member, Desuung Skilling Programme (back row, sixth from left), Dasho Tashi Wangmo, Secretary of the Ministry of Industry, Commerce and Employment, Royal Government of Bhutan (back row, seventh from left), Dasho Kesang Chuki Dorjee, Eminent Member, National Council of Bhutan, Steering Committee Member, Desuung Skilling Programme (back row, eighth from right), Karma Tshering, Executive Director, Post Skilling, Steering Committee Member, Desuung Skilling Programme (back row, fifth from right), Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee Sauce (back row, seventh from right), and Chef Vincent Liew, Executive Chef at The Star Sydney (back row, sixth from right), present certificates to young chefs of the culinary culture exchange programme.

To kick off this new chapter, Lee Kum Kee hosted a five-day culinary culture exchange programme between 4-8 October at the DSP Training Centre in Taba, Thimphu. Chef Vincent Liew, Executive Chef at The Star Sydney in Australia, acted as programme instructor and advisor. The programme brought 16 young Bhutanese chefs from the DSP into an immersive learning experience focusing on Asian cuisine, including flavour pairing and food presentation, while drawing on insights from Chef Vincent's extensive career.

Chef Vincent Liew shares professional techniques with a group of DSP young chefs.
Chef Vincent Liew shares professional techniques with a group of DSP young chefs.

The programme culminated in an exclusive dinner for which young chefs prepared dishes using Lee Kum Kee sauces and local ingredients. It was followed by a certificate and award presentation to celebrate the young chefs' accomplishments.

Zimpon Wom Sonam Thinley, Steering Committee Member, Desuung Skilling Programme, said, "The five-day culinary cultural exchange with Chef Vincent Liew, which featured Lee Kum Kee sauces, has inspired new ideas and introduced our young chefs to a wider range of cuisines. We look forward to future collaborations with Lee Kum Kee to promote culinary education for young people in Bhutan."

Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee Sauce, said, "Lee Kum Kee is dedicated to nurturing culinary talent and empowering youth through the Global Culinary Immersion Programme, and we are delighted to bring this meaningful initiative to Bhutan. This collaboration is especially significant as it connects Bhutan's aspiring culinary talents with the global expertise of a seasoned chef, fostering a cultural exchange that celebrates innovation and the joy of cooking."

Though the programme in Bhutan has officially concluded, the journey continues: a group of nominated young chefs will be invited to a culinary programme to Hong Kong, China in 2026, which will offer further opportunities to broaden their horizons at the heart of Lee Kum Kee's heritage.

Lee Kum Kee is dedicated to promoting Chinese culinary culture worldwide. Through the Global Culinary Immersion Programme, it has offered aspiring youths culinary education, scholarships and exchanges in China, Malaysia, South Korea, Vietnam, the UK, USA and Canada. Looking to the future, Lee Kum Kee will continue to use sauce and food as a cultural bridge to inspire, educate and unite.



Hashtag: #LeeKumKee #LKK #GlobalCulinaryImmersionProgramme

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About De-suung Skilling Programme

The De-suung Skilling Programme (DSP) is a Royal Project initiated by His Majesty The King of Bhutan in 2021. As envisioned by His Majesty, DSP imparts a series of short-term high-quality trainings to unemployed Bhutanese youths who have mostly completed high schools and are in their early or mid-20s. These youths have all undergone the De-suung training, which is a valued-based personal development programme intended to encourage active citizenry in the process of nation-building. DSP provides series of short-term training in various fields imparted to Bhutanese youths entering the job market with varying degree of educational qualification. For more information, please visit .

News from Asia

Consumer expo draws global exhibitors keen on China's vast market

HAIKOU, CHINA - Media OutReach Newswire - 14 April 2026 - The sixth China International Consumer Products Expo (CICPE) kicked off on Monday in Haikou, capital of south China's Hainan Province, att...

Full-Process, All-Element Test Run Conducted for 2026 Beijing E-Town Humanoid Robot Half-Marathon

BEIJING, CHINA - Media OutReach Newswire - 14 April 2026 - The 2026 Beijing E-Town Half-Marathon and Humanoid Robot Half-Marathon is scheduled to kick off on April 19. To ensure better preparation...

Hong Kong Residential Market Remains Resilient Despite Geopolitical Tensions, with Primary and Secondary Transactions Buoyant

Greater Central Grade A Office Rents Bottom Out, High Street Vacancies Continue to Fall Residential Market: Market sentiment turned more positive after the Chinese New Year as purchasing p...

Fantastic Reef Fishes and Where to Find Them: A New Field Guide Celebrates and Documents Hong Kong’s Reef Fish Diversity with 422 Species

Bearing Witness to 11 Years of Underwater Research and Adding Nine New Species Records for Hong Kong HONG KONG SAR - Media OutReach Newswire - 14 April 2026 - BLOOM Association Hong Kong officiall...

Ping An Digital Bank Invited to Participate in the World Internet Conference Asia-Pacific Summit Again for Sharing Session

Showcasing its Fintech Capabilities, Exploring How Technology Drives Risk Management and Compliance in Banking, Embodying the Brand Value of ‘Always With You, Always Ahead’ HONG KONG SAR - Media O...

DFIQ Media Hong Kong and WPP Media Hong Kong are the first in APAC to advance privacy-safe, data-driven retail media powered by Open Intelligence

HONG KONG SAR - Media OutReach Newswire - 14 April 2026 - DFIQ Media Hong Kong, the retail media arm of leading Asian retailer, DFI Retail Group, today announced a strategic partnership with WPP...

Hongkong Land and Gammon Construction bring CarbonCure Low‑Carbon Concrete to Hong Kong for the first time

Hongkong Land and Gammon Construction introduce CarbonCure's CO₂ mineralisation technology in Tomorrow's CENTRAL project, a first for Hong Kong.

XEV Dismantles the Dealership Model: New "Hardware + Service" Ecosystem Separates Vehicle Cost from Power and Slashes EV Entry Prices in Europe

TURIN, ITALY - Media OutReach Newswire - 14 April 2026 - The traditional automotive model is obsolete. It is rigid, capital-heavy, and dependent on massive dealership inventories that drive up cos...

SIM Global Education’s guide to navigating the first 30 days of university life

SINGAPORE - Media OutReach Newswire - 15 April 2026 - The first 30 days of university can shape everything that follows, from academic confidence and friendships to a student's overall sense of be...

L’Occitane en Provence Announces the Return of Its Iconic Amande Sublime Collection, Redefining Daily Shower as a Conscious Ritual

Rooted in Provençal Almond Heritage, Crafted for Modern Better‑Being KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 15 April 2026 - In a world that rarely slows down, a shower remains o...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...