Business Daily Media

The Times

.

How a Chinese Copper Art Workshop from Jiande Win Hearts, Applause in Florence

FLORENCE, ITALY - Media OutReach Newswire - 11 June 2025 - From April 25 to May 1, the 89th Florence International Handicraft Fair in Italy was held. Tongshifu, a company from east China's Jiande City, stood out among more than 530 exhibitors worldwide with its exquisite copper artworks and received extensive attention.



image-1.jpeg

At the dazzling booth of Tongshifu, every piece, from delicate and compact copper gourds to magnificent statues of Guan Gong, an ancient general known for his loyalty and bravery in battles, demonstrates a high level of artistry by taking the traditional lost-wax copper casting technique as the core and integrating modern aesthetics and cultural elements.

The sculpture of Bumblebee from "Transformers," in particular, is an eye-catching Tongshifu collaboration with an internationally renowned IP. Using the high-temperature coloring technology for copper materials, it restores the mechanical texture and heroic fighting posture of the movie character, winning thumbs-up from numerous audiences.

These exquisitely crafted, vivid, and well-balanced artworks not only carry forward the time-honored inheritance of Chinese copper art but also convey the vitality of modern innovation.

Behind the stunning debut of Tongshifu at the fair lies the unremitting efforts of Jiande, where its headquarters is located, in painstakingly forging and cultivating cultural enterprises over the years, which have breathed new life into local traditional culture.

Founded in 2014, Tongshifu faced many problems, such as a shortage of funds, in the initial stage of its business. Keenly aware of the start-up's problem and potential, the local government of Jiande took the initiative to assist the enterprise in applying for specific supportive funds totaling over 4 million yuan, a timely boost to the development of the start-up.

Meanwhile, Jiande has attached great importance to highlighting cultural inheritance, which is the soul of Tongshifu's success.

In 2020, Jiande conducted in-depth visits to Tongshifu to explore the value of the traditional techniques behind it, and helped the lost-wax copper casting technique of Tongshifu to be recognized as a local intangible cultural heritage. In 2024, the lost-wax copper casting intangible cultural heritage workshop was selected as the second batch of provincial-level projects in Zhejiang. This has not only continuously enhanced the brand cultural connotation of the enterprise but also attracted broader attention to this ancient technique.

The ability of Tongshifu to reach the global stage of the Florence International Handicraft Fair benefits from the charm of the intangible cultural heritage behind it, as well as the accumulation and breakthrough of its design aesthetics, technological innovation, and cultural integration capabilities.

As early as 2021, Jiande held a cultural and creative design competition, encouraging enterprises to showcase the development of the times with traditional techniques.

Jiande is known for hosting the Xin'anjiang Hydropower Station, China's first large-scale hydropower station. The local government collaborated with Tongshifu to develop a copper relief painting of the hydropower station, setting a successful example of modern expressions of traditional culture.

Today, thanks to continuous launches of new artworks with both artistic and collection value, Tongshifu has become a well-known brand with annual sales of hundreds of millions of yuan and 5 million fans.

The lost-wax copper casting technique has a complex process and high costs, with each artwork requiring an independent wax mold, and the production process taking 30 to 45 days. In fact, for an enterprise like Tongshifu to shine on the world stage, it relies not only on the inheritance of culture, technological breakthroughs, and expressions of the times but also on the patient, meticulous, and dedicated cultivation and support of the local government.

Hashtag: #FlorenceInternationalHandicraftFair

The issuer is solely responsible for the content of this announcement.

News from Asia

Doing Good Index 2026: Asia’s US$753 Billion Philanthropic Potential Remains Unrealized

In the 2026 edition of its flagship policy report the Doing Good Index, the Centre for Asian Philanthropy and Society (CAPS) finds that Asia's capacity to deploy private capital for social good is ...

Global Wellness Forum 2026 Set for June 23 in Kuala Lumpur as Malaysia's Nutraceutical Industry Embarks on Next-Gen Transformation

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 June 2026 - Malaysia's wellness market is moving beyond traditional competition over ingredients, dosage, and pricing toward product-format ex...

Geely Preface TCR Secures Historic Triple Victory in Valencia, Showcasing CMA Engineering Excellence

VALENSIA, SPAIN - Media OutReach Newswire - 16 June 2026 - Geely Cyan Racing delivered a landmark result at the second round of the 2026 Kumho FIA TCR World Tour in Valencia, Spain, where Santiago...

Vietnam Airlines Launches Nonstop Hanoi–Amsterdam Service

HANOI, VIETNAM - Media OutReach Newswire - 16 June 2026 - Vietnam Airlines has officially inaugurated its nonstop service between Hanoi and Amsterdam, becoming the first Vietnamese carrier to oper...

foodpanda launches Sheng Siong partnership with S$280,000 in total giveaways

Shoppers can stand to win S$10,000 daily exclusively on foodpanda when ordering from Sheng Siong, while enjoying islandwide delivery within an hourSINGAPORE - Media OutReach Newswire - 16 June 202...

Point One Technology Announces the Launch of Typhoon VSPEC-IV RS Ceiling Fan

SINGAPORE - Media OutReach Newswire - 16 June 2026 - Point One Technology has announced the upcoming launch of Typhoon VSPEC-IV RS, a new ceiling fan model developed with the latest motor technolo...

SIWW2026 Opens with Global Leaders Pledging Action to Secure a Resilient and Sustainable Water Future

700 leaders amongst 25,000 global participants to forge partnerships, drive innovation and advance solutions to pressing water and climate-related challengesSINGAPORE - Media OutReach Newswire - 1...

Eternal Group Concludes Successful Debut of "The Eternal Path to China" at Esxence 2026 in Milan

Empowering global fragrance brands to expand in the China marketHONG KONG SAR - Media OutReach Newswire - 16 June 2026 - Eternal Beauty Holdings Limited ("Eternal Group" or the "Group") (Stock Cod...

West Pharmaceutical Services Strengthens Support for China’s Biologics Ecosystem with Integrated Prefillable Syringe System Launch at CPHI China 2026

The West Synchrony™ Prefillable Syringe (PFS) System offers strategic infrastructure to support Chinese biotech innovators to expand their global footprint in biologics and vaccines.SHANGHAI, CHINA...

Respond.io Raises $62.5M Series B to Scale AI-Powered Customer Conversations Into North America and Europe

$62.5M Series B led by Camber Partners, with existing investors participating. Respond.io is profitable with $35M ARR, 169% year-over-year growth, and a 30% profit margin...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...