Business Daily Media

Men's Weekly

.

CGTN: Blooming 'flower economy' - Heze's peony industry boosts development, cultural exchanges

BEIJING, CHINA - Media OutReach Newswire - 11 April 2025 - CGTN published an article on the Heze Peony International Communication Forum, which was held in Heze City in east China's Shandong Province.

Through a thorough introduction of how the peony industry drives the local development and promotes cultural exchanges, the article highlights the Heze Peony Festival's important role in enhancing friendship, and strengthening cooperation and cultural exchanges.

CGTN: Blooming

In 2000, Li Xiaoqi, a graduate of China Agricultural University, returned to his hometown in Heze, Shandong Province, and began working in the peony industry. Through years of dedication, he expanded his family's small 10-mu peony field into a 2,200-mu modern industrial park with facilities for seedling cultivation, flower processing, cold storage and research.

Beyond growing his own business, Li trained and supported hundreds of local farmers in peony cultivation, playing a key role in poverty alleviation and boosting the region's peony industry.

The thriving peony industry has enabled Heze – "the peony capital of China" – to foster four major development sectors focusing on seedling breeding, flower cultivation, deep processing and cultural tourism.

The 2025 World Peony Conference and the 34th Heze International Peony Cultural Tourism Festival, collectively referred to as the 2025 Heze Peony Festival, officially kicked off on Tuesday. Featuring four sub-forums and 29 activities, the festival will last one month.

Blooming 'flower economy'

As the world's largest peony planting and scientific research and processing base, in recent years, Heze has continued to tap the advantages of peonies in areas such as variety cultivation, industrial expansion, and cultural and tourism integration.

The city has currently cultivated nine color systems, 10 flower shapes and 1,308 varieties, with its planting area and number of varieties ranking first globally.

Besides the peony, Heze has developed the cultivation of other flowers such as the herbaceous peony, rose and gerbera jamesonii. Last year, the city's sales of fresh-cut herbaceous peony flowers reached 120 million pieces, which were exported to more than 20 countries and regions in the world.

In terms of industrial development, Heze has built a complete industrial chain from planting and processing to tourism and cultural creativity.

Having more than 120 peony production and processing enterprises and 20 scientific research institutions, the city has developed over 260 peony-derived products, ranging from seed oil, cosmetics and cultural products. Last year, the total output value of the peony industry reached 13 billion yuan (about $1.8 billion).

As Heze's most beautiful business card, peony has become a powerful engine for the high-quality development of cultural tourism, said Yu Jiannan, head of the Shandong Provincial Department of Culture and Tourism.

Promoting cultural exchanges

On Wednesday and Thursday, the Heze Peony International Communication Forum was held. A series of activities, such as the digital interpretation of paintings which converts static paintings into dynamic images, and digital images of peonies generated by ChatGPT, have injected new impetus into the international dissemination of peony culture through technological empowerment.

In recent years, Heze has deeply explored the values of peonies, and actively created a friendly cultural symbol for global communication.

In addition to the holding of the forum, the city has established overseas sub-venues of the Peony Festival in countries such as the Netherlands, Japan and South Korea.

It has also set up peony culture communication stations in Brazil, Malaysia, Romania and other countries, and held award events related to the peony to introduce the beauty of peonies to more than 50 Belt and Road partner countries, offering an intriguing window into the popular perception of peony culture.

The festival has built an important platform for enhancing friendship, strengthening cooperation and cultural exchanges, said Yu.

For more information, please click:
https://news.cgtn.com/news/2025-04-10/Heze-s-peony-industry-boosts-development-cultural-exchanges-1Csq6ZnsAco/p.html


Hashtag: #CGTN

The issuer is solely responsible for the content of this announcement.

News from Asia

CTF Life Harnesses the CTF Group Ecosystem to Forge Strategic Alliances with Three Major Hospitals Enhances Hospital and PrimeChamp Doctor Network to Empower Customers with Greater Autonomy, Convenience and Comprehensive Medical Services

HONG KONG SAR - Media OutReach Newswire - 27 October 2025 - CTF Life today announced the signing of a Memorandum of Understanding with Gleneagles Hospital Hong Kong ("Gleneagles"), CUHK Medical Ce...

After five years, VinFuture stands as a symbol of confidence in science for humanity

HANOI, VIETNAM - Media OutReach Newswire - 27 October 2025 - Professor Sir Richard Henry Friend, Chair of the VinFuture Prize Council, shared that what began as a bold idea five years ago has grow...

KPMG Successfully Hosts the Inaugural Future Entrepreneur Award Ceremony to Support High-Quality Development of the Private Sector

HONG KONG SAR - Media OutReach Newswire - 27 October 2025 - Currently, with continuous innovation momentum being released, emerging industries, the digital economy, and green development are bri...

Shanghai Commercial Bank Unveils "From Shanghai to Hong Kong, Connecting the World" Exhibition To Mark Its 75th Anniversary

HONG KONG SAR - Media OutReach Newswire - 27 October 2025 - Shanghai Commercial Bank (the Bank) is pleased to celebrate its 75th anniversary with a series of events starting with a landmark exhibi...

SNP Opens New Asia-Pacific Headquarters in Singapore to Power Data Transformation and Accelerate Regional Growth

SNP has opened its new Asia-Pacific headquarters in Singapore, strengthening its presence and commitment to the region. The company delivered more than 50 successful go-lives in A...

Wildberries E-Commerce Platform Opens Its Highest-Altitude Order Pickup Point

KHOROG, TAJIKISTAN - Media OutReach Newswire - 28 October 2025 - Wildberries, a leading digital platform Eurasia, has opened its highest-altitude pickup point for online orders placed on its marke...

Chinese Spirulina Industry Expands Global Reach, Promoting Health and Nutrition Benefits

ORDOS, CHINA - Media OutReach Newswire - 27 October 2025 - On September 27, a batch of spirulina products from Otog Banner in Ordos City, Inner Mongolia, set sail from Tianjin Port to Los Angeles...

FBS and Bros Gang TV Bring Meaningful Change to Malaysia’s Orang Asli Community

SINGAPORE - Media OutReach Newswire - 28 October 2025 - FBS, a leading global broker, partnered with Malaysian content creator Bros Gang TV to support the Orang Asli community in Taman Negara Pah...

MIPIM Asia 2025 Awards Finalists Revealed

30 finalists emerge from a competitive field of entries spanning 10 prestigious categories set to be unveiled at MIPIM Asia Gala Dinner HONG KONG SAR - Media OutReach Newswire - 28 October 2025 - ...

Amazon Singapore Shares the Joy with 12 Days of Black Friday Deals and New Shopper Insights

Hundreds of thousands of deals from top local and international brands including Dyson, LEGO, Sennheiser and Beauty of Joseon, across Amazon.sg – the perfect way to start the holidays early...

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...

Thryv wins national accolade at 2025 Australian Service Excellence Awards

  Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...

Yellow Canary partners with Celery to bring pre-payroll assurance technology to Australia

Wage underpayment headlines continue to put pressure on employers of all sizes, revealing how costly payroll mistakes can be for small and medium bu...

Brennan Bolsters Leadership to Accelerate Next Growth Chapter

In a move to further embed cybersecurity at the heart of its business strategy and deliver sovereign secure-by-design solutions for its customers, A...

How to Be Investable: Insights from Richelle Nicols, CEO of Pollinatr

Richelle Nicols is the CEO of Pollinatr, a pioneering investment and business development program designed to support and accelerate the growth of s...