Business Daily Media
Times Affiliate Marketing


.

Alpro Pharmacy and Believe Fitness Collaborate on Silver Sneakers Project to Enhance Elderly Well-being and Prevent Falls

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire – 18 February 2025 - Malaysia's aging population is growing at a faster-than-expected rate, with more than 17% of the population expected to be above the age of 60 by 2040 according to The Department of Statistics Malaysia (DOSM).

This demographic shift indicates that more seniors will face mobility limitations, impacting their independence and overall well-being. One of the most pressing concerns among Malaysia's elderly population is sarcopenia, the age-related loss of muscle mass and strength, which affects up to 59.8% of older adults in the Klang Valley. This condition diminishes strength and mobility, increasing the risk of falls, fractures, and overall health decline, ultimately leading to reduced independence and quality of life.

From left: Eugene Siow (Chief Physiotherapist of Alpro Physio), Gan Chi Tat (Business Development Manager of Alpro Silvercare), Patrick Davis (Managing Director and Franchise Lead at Believe Fitness), Lucius Choo (Head of Sales at Believe Fitness)
From left: Eugene Siow (Chief Physiotherapist of Alpro Physio), Gan Chi Tat (Business Development Manager of Alpro Silvercare), Patrick Davis (Managing Director and Franchise Lead at Believe Fitness), Lucius Choo (Head of Sales at Believe Fitness)

Recognizing these challenges, Alpro Pharmacy has partnered with Believe Fitness to launch the Silver Sneakers Project, a dedicated initiative to enhance the health and well-being of seniors through structured fitness programs led by physiotherapists from Alpro Physio. The program aims to build muscle, improve physical health, and enhance the quality of life for older adults, ultimately reducing the risk of falls.

The Silver Sneakers Project is specially designed for elderly individuals aged 55 and above, with a primary focus on seniors at risk of falls or those looking to maintain and improve their physical health. The program will be conducted exclusively at Believe Fitness, Jaya Shopping Center, and will feature:

  • Guided exercise sessions by physiotherapist and Believe Fitness trainers focusing on balance, strength, and flexibility.
  • Physiotherapist assessments to monitor progress and provide personalised recommendations.
  • Safe and effective exercise programmes led by physiotherapists to ensure proper form and technique.
  • Complimentary body composition tests, blood pressure monitoring, and muscle strength tests to provide a comprehensive health overview for participants.
  • On-site support from healthcare professionals, including physiotherapists and home care healthcare professionals, to ensure the safety and well-being of participants.

A key highlight of the programme is that the exercise routines are designed by physiotherapists, who are posture and movement experts. Physiotherapists create workout plans that cater specifically to the elderly, considering their daily activity needs. Exercises mimic common daily movements such as bending down to pick up objects, climbing stairs, and raising hands to reach for items, ensuring practical benefits that directly enhance their mobility and independence.

Regular physical activity plays a crucial role in preventing and slowing down muscle loss (sarcopenia), improving balance and coordination, strengthening bones and joints, and enhancing cardiovascular and respiratory health. By participating in these structured sessions, seniors can reduce the risk of falls, enhance their confidence and independence, and improve overall well-being.

"At Believe Fitness, we are committed to empowering everyone, including seniors, with the strength and stability they need to lead active and independent lives. Through our partnership with Alpro Pharmacy, we aim to provide a safe and engaging environment where elderly participants can regain confidence in their mobility and reduce the risk of falls." – Patrick Davis, Managing Director of Believe Fitness.

"The Silver Sneakers Project is a vital step towards proactive senior healthcare. At Alpro Pharmacy, we have established Silvercare, a dedicated team focused on elderly care, supported by healthcare professionals. We believe in holistic health solutions, and exercise is one of the key components in preventing falls and maintaining independence. This collaboration with Believe Fitness allows us to bring professional, guided fitness programs to seniors, ensuring they receive the care and support they need." – Gan Chi Tat, Project Leader of Silver Sneakers Project at Alpro Pharmacy. He was inspired to initiate this project after witnessing the struggles of Madam Li, his auntie, who lost her independence due to a fall. Once an independent woman, she found herself confined to a wheelchair, her confidence shattered, and her family's daily life upended. Seeing how one fall could disrupt an entire household, he realised that prevention was the key to preserving not just mobility, but dignity and independence. This project is his mission to ensure seniors have the strength and support to live life on their own terms.

The Silver Sneakers Programme is complimentary, starting in March, running for six months with sessions held twice a week, and free for all elderly individuals aged 55 and above, with limited seats available. Interested participants can register by visiting their nearest Alpro Pharmacy or Alpro Sugi in Klang Valley. For more information, visit https://www.alpropharmacy.com/event_promotion/silver-sneakers-senior-fitness-free-trial/ or contact 019-7500612.

Hashtag: #AlproPharmacy #AlproSilvercare #BelieveFitness

The issuer is solely responsible for the content of this announcement.

Alpro Pharmacy

With a humble beginning starting with a single pharmacy outlet in the small town of Port Dickson in 2002, Alpro Pharmacy is now a diversified community chain pharmacy that provides comprehensive primary healthcare solutions via over 300 outlets including Alpro Pharmacy, Alpro Clinic, Alpro Physio and Alpro Baby, both online and offline, nationwide. It is supported by a team of more than 650 healthcare professionals, ranging from doctors, pharmacists, nutritionists, dietitians to physiotherapists and many other healthcare professionals.

Serving more than 3 million families in Malaysia, Alpro Pharmacy is the first and only community pharmacy in the country to provide RM1 million product liability insurance to safeguard the supply of genuine medications. With over 500,000 prescriptions filled per year, Alpro Pharmacy is also the largest prescription pharmacy chain in Malaysia.

For more information, please visit .


News from Asia

Andamanda Phuket: A Must-Visit Water Park for Family Holiday

36 slide lanes, family splash zones and time to unwind at The Great Water Kingdom, with internationally trained lifeguards and recognition from Trip.com and Tripadvisor.PHUKET, THAILAND - Media Ou...

Fast Just Got Fastest: STING Energy Boost™ Celebrates Kimi Antonelli’s Formula 1® World Championship and the Fan Energy Behind It

At just 20, Kimi Antonelli becomes the youngest-ever Formula 1® World Champion. STING Energy Boost™ celebrates the energy behind the championship: the fans who backed Kimi through...

Bourbon Princess Joins French Royal-Level Skincare Brand PinkPrincess for Global Debut

PARIS, FRANCE – Media OutReach Newswire – 5 November 2026 – French luxury skincare brand PinkPrincess today announced its official international launch, alongside the debut of a new precision-car...

From Aba to Paris: Hearth Light Opens a New Chapter in International Intangible Cultural Heritage Exchange

PARIS, FRANCE – Media OutReach Newswire – 5 November 2026 – The 31st International Heritage Fair was held from October 29 to November 1, 2026, at the Carrousel du Louvre in Paris, France...

LINE OpenChat Introduces New Community Discovery Experience on LINE App’s Third Tab, Reaching 24 Million Monthly Active Users in Thailand

BANGKOK, THAILAND – Media OutReach Newswire – 5 November 2026 – LINE Thailand has announced strong growth in LINE OpenChat, with monthly active users (MAU) reaching 24 million, up from 20 million ...

After Reaching 7 Million Users in the Philippines, Skyro Launches Transparent Cash Loans in Malaysia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire – 5 November 2026 – Skyro, a high-growth digital finance group that reached operational break-even in the Philippines just over three years after l...

Over 40% of Hong Kong Women Fall Below Well-being Benchmark - Mannings Wellness for Women x YWCA GenSHE to Bring Women’s Wellness Support into the Community

More than 20 outreach activities over the coming year will support women who are “too busy to care for themselves” HONG KONG SAR – Media OutReach Newswire – 5 November 2026 – Hong Kong women j...

Asia Left Behind: Ten international companies have yet to report delivering on their cage-free egg pledges across the region

Several report full or near-full cage-free egg sourcing in all or part of Europe or North America. Their own reports show far lower figures, or none, for Asia. BANGKOK, THAILAND – Media OutRea...

UstarPay announces custody arrangement with BitGo Bank & Trust for Real-World Crypto Payments

HONG KONG SAR – Media OutReach Newswire – 5 November 2026 – As digital assets move from investment holdings into everyday payment scenarios, the industry is entering a new stage of adoption...

CR Longdation Aethereal Cybersecurity × Global Cybersecurity Alliance (GCSA) Join Hands to Establish the "AI and Cybersecurity Research Centre"

HONG KONG SAR – Media OutReach Newswire – 5 November 2026 – CR Longdation Aethereal Cybersecurity × Global Cybersecurity Alliance Limited (GCSA) announced a partnership to establish the "AI and Cy...

Why the secrecy around car insurance?

Every year, millions of Australians receive their car insurance renewal and promise themselves they’ll look at it properly later. Then life gets in ...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...