Business Daily Media

Men's Weekly

.

The mass pilgrimage flocking to Ba Den Mountain, Tay Ninh at the beginning of the Lunar New Year

BA DEN, VIETNAM - Media OutReach Newsdwire - 10 February 2025 - During the recent Lunar New Year, images capturing packed crowds at the foot of Ba Den Mountain, Tay Ninh resembling an emotive abstract painting, have created a sensation.

These photos, shared hundreds of thousands of times by Vietnamese social media platforms, have sparked widespread interest from across the world.

Photo1 (2)

Ba Den Mountain, located in the centre of Tay Ninh province in Vietnam, is the highest mountain in southern Vietnam, with an altitude of 986 metres. As a unique cultural heritage, Ba Den Mountain is not only a naturally scenic spot, but also a significant spiritual centre, visited by tourists with hopes of peace and good health for the year ahead.

The Ba Den Mountain Spring Festival Held annually from the fourth day of the Lunar New Year to the 16th day of the first lunar month, is a unique cultural event and one of the largest festivals in Tay Ninh province.

During this time, massive crowds resembling a "festival camping ground" often appear at the foot of the mountain.

Many pilgrims choose not to stay in hotels or guesthouses but instead spread out mats and blankets to sleep within the Ba Den National Tourist Area, embracing the sacred energy of this revered land. This also allows them to ascend the mountain early the next morning to visit the Ba Pagoda at the summit. Over the years, spending the night at the foot of Ba Den Mountain during the Tet holiday has become a tradition, a spiritual journey, shaping an extraordinary New Year festival unlike any other.

The first month of the lunar calendar, according to Vietnamese beliefs, marks the beginning of a New Year but also a new opportunity and is considered a time to open up the spiritual realm. People believe that offering incense at Ba Den Mountain during this time will bring blessings from Linh Son Thanh Mau (Linh Son Holy Mother) Bodhisattva, a revered deity in southern Vietnamese folklore, known for her miraculous manifestations and compassion, and that they will receive good luck and protection throughout the year. The combination of traditional and spiritual elements has created a huge attraction, attracting hundreds of thousands of visitors, including international tourists eager to explore Vietnam's unique cultural heritage.

Ba Den Mountain is known as the "Roof of Southern Vietnam”.
Ba Den Mountain is known as the "Roof of Southern Vietnam”.

At Dien Ba and Ba Pagoda — centuries-old temples on the mountainside — thousands of devotees make their first offerings of the year, offering prayers and asking for blessings. At the summit, visitors eagerly pay homage to the towering Tay Bo Da Son Buddha statue, the tallest of its kind in Asia, as well as one of the world's largest Maitreya Bodhisattva statues. Below the statues lies a vast exhibition space where visitors can immerse themselves in Buddhist culture and seek tranquility and joy in the early days of the New Year.

Ba Den Mountain is now gaining international recognition. In 2024, photographer Tran Tuan Viet's work, The Highest Mountain in Southern Vietnam, a sensational photograph featuring the Tay Bo Da Son Buddha statue amid clouds atop Ba Den Mountain, was selected from over 415,000 images, created by 74,000 photographers from 206 countries and territories worldwide, to represent Vietnam in the Sony World Photography Awards. The image captivated visitors when it went on show at an exhibition at the prestigious Somerset House, London, in April 2024.

At that time, the breath-taking beauty of Ba Den Mountain caught the attention of international media, with leading global publications such as The Times of London, the Daily Record from Scotland and Euronews broadcasting from Lyon in France, along with many others, praising the image, ranking it number one in their lists of award-winning photographs.

Ba Den Mountain's natural beauty is stunning. From its summit, travellers can take in sweeping views of the vast Tay Ninh plains, where lush green rice fields stretch endlessly out to the horizon, the immense Dau Tieng Lake shimmers and winding roads create picturesque landscapes.

From now until the end of spring, Ba Den Mountain will remain a destination for pilgrims, with vibrant festivals. The Ba Mountain Spring Festival continues throughout the first lunar month, with events such as the joyful Maitreya Festival, the God of Wealth Festival and the Full Moon Festival.

Then on May 9, Ba Den Mountain will serve as the main venue for the United Nations Day of Vesak Celebration 2025, one of the largest Buddhist events globally. The grand festival will include numerous remarkable moments, with the highlight being an extensive lantern-offering ceremony, attended by revered monks, esteemed Buddhist leaders and delegates from 80 countries, alongside tens of thousands of Buddhist followers from Vietnam and abroad.
Hashtag: #SunGroup

The issuer is solely responsible for the content of this announcement.

News from Asia

‘War orphans’ express gratitude to Chinese foster parents

BEIJING, CHINA - Media OutReach Newswire - 21 February 2026 – Organized by the Japanese Repatriates and Japan-China Friendship Association, a delegation of 90 Japanese "war orphans," along with th...

Keeper Security Expands Relationship With Ingram Micro to Broaden Availability of Privileged Access Management in Singapore

Expansion strengthens cybersecurity resilience by delivering a modern, scalable privileged access solution SINGAPORE - Media OutReach Newswire - 23 February 2026 – Keeper Security, the leading ze...

Trad To Tech: Craftsmanship Growing Inside the Most Beautiful Homes as MIFF Leads the Way

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 23 February 2026 - At the Malaysian International Furniture Fair (MIFF), a master craftsperson brings a solid wood tabletop to fruition, overseei...

Anaplan Launches AWS Data Center in Singapore to Enhance Global Reach and Support Local Enterprises

New location expands company’s global infrastructure, while offering faster data processing, robust security measures and regulatory compliance SINGAPORE - Media OutReach Newswire - 23 February ...

Lumen Technologies expands APAC cybersecurity capabilities in collaboration with Palo Alto Networks

SINGAPORE - Media OutReach Newswire - 23 February 2026 - Lumen Technologies has achieved the Palo Alto Networks NextWave Cortex XSIAM Select Specialisation Status in Singapore. This specialisation...

The World’s 100 Best Coffee Shops: Asia Pacific’s Notable Winners

Four Coffee Shops from Australia, Singapore and Malaysia Ranked in Top 10 SINGAPORE - Media OutReach Newswire - 23 February 2026 - The second edition of THE WORLD'S 100 BEST COFFEE SHOPS 2026 wi...

Esperanza Securities Introduces the First SFC-permitted Tokenized Investment for Live Entertainment in Asia Pacific

HONG KONG SAR - Media OutReach Newswire - 23 February 2026 - Esperanza Fintech (Securities) Limited ("Esperanza Securities", or "Company") announced today that, following the granting of the forma...

Tim Hortons® Singapore Marks Major Milestone with Official MUIS Halal Certification Ahead of the Festive Season

SINGAPORE - Media OutReach Newswire - 23 February 2026 - Tim Hortons® Singapore is pleased to announce that it has officially received Halal certification from the Majlis Ugama Islam Singapura (...

SICPA secures major European award for UK Vaping Duty Stamps Program

Swiss technology company SICPA secured a landmark traceability contract, in partnership with Spectra Systems Corporation’s subsidiary, Cartor Security Printers (Cartor), reinforcing its global lead...

Vinfast Middle East Signs MoU with PlusX Electric to Strengthen EV Ownership Experience in the UAE

DUBAI, UAE - Media OutReach Newswire - 23 February 2026 - VinFast today announced the signing of a Memorandum of Understanding (MoU) with PlusX Electric, a DEWA-approved EV charging and electric m...

Why I Decided to Build a Better Way to Build Homes

Why does building a home still feel like stepping into the unknown? In an industry where costs blow out and decisions come too late, certainty has...

Leonardo.Ai reveals new brand, expanding its creator-first platform for the next era of generative AI

The company has also launched its developer API to empower creators and builders to integrate AI into their workflows SYDNEY, Australia – 19 Febr...

Psychosocial injury risk starts inside workplace microcultures

Psychological injury is now one of the most expensive categories of workers compensation claims in Australia, with Safe Work Australia reporting t...

2025 Thryv Business and Consumer Report - Australian small businesses show grit under pressure

Australia’s small businesses are powering ahead with optimism, resilience and discipline, however, mounting pressures on costs, wellbeing and cons...

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

financial accountability to how they run cloud and AI, according to leading Australian systems integrator, Brennan. Based on customer insights...

UNSW launches plan to help Aussie startups scale overseas

UNSW Launches Global Innovation Foundry to Scale 100 Australian Startups Internationally New initiative provides startups and spinouts with direc...