Business Daily Media

Men's Weekly

.

The mass pilgrimage flocking to Ba Den Mountain, Tay Ninh at the beginning of the Lunar New Year

BA DEN, VIETNAM - Media OutReach Newsdwire - 10 February 2025 - During the recent Lunar New Year, images capturing packed crowds at the foot of Ba Den Mountain, Tay Ninh resembling an emotive abstract painting, have created a sensation.

These photos, shared hundreds of thousands of times by Vietnamese social media platforms, have sparked widespread interest from across the world.

Photo1 (2)

Ba Den Mountain, located in the centre of Tay Ninh province in Vietnam, is the highest mountain in southern Vietnam, with an altitude of 986 metres. As a unique cultural heritage, Ba Den Mountain is not only a naturally scenic spot, but also a significant spiritual centre, visited by tourists with hopes of peace and good health for the year ahead.

The Ba Den Mountain Spring Festival Held annually from the fourth day of the Lunar New Year to the 16th day of the first lunar month, is a unique cultural event and one of the largest festivals in Tay Ninh province.

During this time, massive crowds resembling a "festival camping ground" often appear at the foot of the mountain.

Many pilgrims choose not to stay in hotels or guesthouses but instead spread out mats and blankets to sleep within the Ba Den National Tourist Area, embracing the sacred energy of this revered land. This also allows them to ascend the mountain early the next morning to visit the Ba Pagoda at the summit. Over the years, spending the night at the foot of Ba Den Mountain during the Tet holiday has become a tradition, a spiritual journey, shaping an extraordinary New Year festival unlike any other.

The first month of the lunar calendar, according to Vietnamese beliefs, marks the beginning of a New Year but also a new opportunity and is considered a time to open up the spiritual realm. People believe that offering incense at Ba Den Mountain during this time will bring blessings from Linh Son Thanh Mau (Linh Son Holy Mother) Bodhisattva, a revered deity in southern Vietnamese folklore, known for her miraculous manifestations and compassion, and that they will receive good luck and protection throughout the year. The combination of traditional and spiritual elements has created a huge attraction, attracting hundreds of thousands of visitors, including international tourists eager to explore Vietnam's unique cultural heritage.

Ba Den Mountain is known as the "Roof of Southern Vietnam”.
Ba Den Mountain is known as the "Roof of Southern Vietnam”.

At Dien Ba and Ba Pagoda — centuries-old temples on the mountainside — thousands of devotees make their first offerings of the year, offering prayers and asking for blessings. At the summit, visitors eagerly pay homage to the towering Tay Bo Da Son Buddha statue, the tallest of its kind in Asia, as well as one of the world's largest Maitreya Bodhisattva statues. Below the statues lies a vast exhibition space where visitors can immerse themselves in Buddhist culture and seek tranquility and joy in the early days of the New Year.

Ba Den Mountain is now gaining international recognition. In 2024, photographer Tran Tuan Viet's work, The Highest Mountain in Southern Vietnam, a sensational photograph featuring the Tay Bo Da Son Buddha statue amid clouds atop Ba Den Mountain, was selected from over 415,000 images, created by 74,000 photographers from 206 countries and territories worldwide, to represent Vietnam in the Sony World Photography Awards. The image captivated visitors when it went on show at an exhibition at the prestigious Somerset House, London, in April 2024.

At that time, the breath-taking beauty of Ba Den Mountain caught the attention of international media, with leading global publications such as The Times of London, the Daily Record from Scotland and Euronews broadcasting from Lyon in France, along with many others, praising the image, ranking it number one in their lists of award-winning photographs.

Ba Den Mountain's natural beauty is stunning. From its summit, travellers can take in sweeping views of the vast Tay Ninh plains, where lush green rice fields stretch endlessly out to the horizon, the immense Dau Tieng Lake shimmers and winding roads create picturesque landscapes.

From now until the end of spring, Ba Den Mountain will remain a destination for pilgrims, with vibrant festivals. The Ba Mountain Spring Festival continues throughout the first lunar month, with events such as the joyful Maitreya Festival, the God of Wealth Festival and the Full Moon Festival.

Then on May 9, Ba Den Mountain will serve as the main venue for the United Nations Day of Vesak Celebration 2025, one of the largest Buddhist events globally. The grand festival will include numerous remarkable moments, with the highlight being an extensive lantern-offering ceremony, attended by revered monks, esteemed Buddhist leaders and delegates from 80 countries, alongside tens of thousands of Buddhist followers from Vietnam and abroad.
Hashtag: #SunGroup

The issuer is solely responsible for the content of this announcement.

News from Asia

Phuket Sees Increasing Number of Americans Looking to Buy Property for Lifestyle and Investment

Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand's largest island as a secure, globally connected and structu...

Phuket Strengthens Position as a Secure International Residential Destination for Global Families

Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand's largest island as a stable, private, and internationally a...

Wealth for Good in Hong Kong Summit to be held next Tuesday to chart new milestone in global family office succession

HONG KONG SAR - Media OutReach Newswire - 20 March 2026 - The Government announced that the Wealth for Good in Hong Kong (WGHK) Summit will return next Tuesday (March 24)...

Hundreds of Countries, Thousands of Cities, Ten Thousand Events’ Cloud Taiji Global Flash Mob Held at Wudang Mountain in Shiyan, China

SHIYAN, CHINA - Media OutReach Newswire - 22 March 2026 - On March 21, the world's first "International Taijiquan Day," jointly organized by the Wushu Sports Administration Center of the General A...

From AI to Sustainability, Five Key Skills Singapore’s Workforce Will Need in 2026

SINGAPORE - Media OutReach Newswire - 23 March 2026 - Singapore's economy continues to evolve amid rapid technological change and sustainability priorities, workforce capabilities are expected to ...

Singapore cybersecurity firms showcase SME-focused innovations to counter rising cyber threats at RSAC 2026 Conference

SINGAPORE - Media OutReach Newswire - 23 March 2026 - As cyber threats intensify globally, the World Economic Forum (WEF) projects that the global economic impact of cyberattacks will surge from U...

Cathay Pacific Expands Global Partnership with Adyen

Adyen’s direct acquiring solution boosts performance for Hong Kong’s home carrier in the world’s most dynamic markets SINGAPORE - Media OutReach Newswire - 23 March 2026 - Adyen, the global...

MSIG Helper Insurance unveils new campaign: ‘Assured Helper, Confident Employer’

To strengthen MSIG’s leading position in the Helper Insurance market HONG KONG SAR - Media OutReach Newswire - 23 March 2026 – MSIG Insurance (Hong Kong) Limited ("MSIG") today announced the laun...

Vincom Retail unites hundreds of partners to pioneer the future of retail in Vietnam

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 23 March 2026 - On March 20, 2026, in Ho Chi Minh City, Vincom Retail hosted the event "The New Era - Partnering to Shape the Future", welcomi...

DFI Reinforces Commitment to People, Products and Planet in 2025 Sustainability Disclosure

HONG KONG SAR - Media OutReach Newswire - 23 March 2026 - DFI Retail Group (DFI or the Group) is pleased to announce its 2025 Sustainability Disclosure, highlighting the Group's continued progress...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...