Business Daily Media

Men's Weekly

.

The mass pilgrimage flocking to Ba Den Mountain, Tay Ninh at the beginning of the Lunar New Year

BA DEN, VIETNAM - Media OutReach Newsdwire - 10 February 2025 - During the recent Lunar New Year, images capturing packed crowds at the foot of Ba Den Mountain, Tay Ninh resembling an emotive abstract painting, have created a sensation.

These photos, shared hundreds of thousands of times by Vietnamese social media platforms, have sparked widespread interest from across the world.

Photo1 (2)

Ba Den Mountain, located in the centre of Tay Ninh province in Vietnam, is the highest mountain in southern Vietnam, with an altitude of 986 metres. As a unique cultural heritage, Ba Den Mountain is not only a naturally scenic spot, but also a significant spiritual centre, visited by tourists with hopes of peace and good health for the year ahead.

The Ba Den Mountain Spring Festival Held annually from the fourth day of the Lunar New Year to the 16th day of the first lunar month, is a unique cultural event and one of the largest festivals in Tay Ninh province.

During this time, massive crowds resembling a "festival camping ground" often appear at the foot of the mountain.

Many pilgrims choose not to stay in hotels or guesthouses but instead spread out mats and blankets to sleep within the Ba Den National Tourist Area, embracing the sacred energy of this revered land. This also allows them to ascend the mountain early the next morning to visit the Ba Pagoda at the summit. Over the years, spending the night at the foot of Ba Den Mountain during the Tet holiday has become a tradition, a spiritual journey, shaping an extraordinary New Year festival unlike any other.

The first month of the lunar calendar, according to Vietnamese beliefs, marks the beginning of a New Year but also a new opportunity and is considered a time to open up the spiritual realm. People believe that offering incense at Ba Den Mountain during this time will bring blessings from Linh Son Thanh Mau (Linh Son Holy Mother) Bodhisattva, a revered deity in southern Vietnamese folklore, known for her miraculous manifestations and compassion, and that they will receive good luck and protection throughout the year. The combination of traditional and spiritual elements has created a huge attraction, attracting hundreds of thousands of visitors, including international tourists eager to explore Vietnam's unique cultural heritage.

Ba Den Mountain is known as the "Roof of Southern Vietnam”.
Ba Den Mountain is known as the "Roof of Southern Vietnam”.

At Dien Ba and Ba Pagoda — centuries-old temples on the mountainside — thousands of devotees make their first offerings of the year, offering prayers and asking for blessings. At the summit, visitors eagerly pay homage to the towering Tay Bo Da Son Buddha statue, the tallest of its kind in Asia, as well as one of the world's largest Maitreya Bodhisattva statues. Below the statues lies a vast exhibition space where visitors can immerse themselves in Buddhist culture and seek tranquility and joy in the early days of the New Year.

Ba Den Mountain is now gaining international recognition. In 2024, photographer Tran Tuan Viet's work, The Highest Mountain in Southern Vietnam, a sensational photograph featuring the Tay Bo Da Son Buddha statue amid clouds atop Ba Den Mountain, was selected from over 415,000 images, created by 74,000 photographers from 206 countries and territories worldwide, to represent Vietnam in the Sony World Photography Awards. The image captivated visitors when it went on show at an exhibition at the prestigious Somerset House, London, in April 2024.

At that time, the breath-taking beauty of Ba Den Mountain caught the attention of international media, with leading global publications such as The Times of London, the Daily Record from Scotland and Euronews broadcasting from Lyon in France, along with many others, praising the image, ranking it number one in their lists of award-winning photographs.

Ba Den Mountain's natural beauty is stunning. From its summit, travellers can take in sweeping views of the vast Tay Ninh plains, where lush green rice fields stretch endlessly out to the horizon, the immense Dau Tieng Lake shimmers and winding roads create picturesque landscapes.

From now until the end of spring, Ba Den Mountain will remain a destination for pilgrims, with vibrant festivals. The Ba Mountain Spring Festival continues throughout the first lunar month, with events such as the joyful Maitreya Festival, the God of Wealth Festival and the Full Moon Festival.

Then on May 9, Ba Den Mountain will serve as the main venue for the United Nations Day of Vesak Celebration 2025, one of the largest Buddhist events globally. The grand festival will include numerous remarkable moments, with the highlight being an extensive lantern-offering ceremony, attended by revered monks, esteemed Buddhist leaders and delegates from 80 countries, alongside tens of thousands of Buddhist followers from Vietnam and abroad.
Hashtag: #SunGroup

The issuer is solely responsible for the content of this announcement.

News from Asia

Etiqa Insurance Singapore Launches "Live Ready With You" Brand Campaign that brings Readiness to Life in Uncertain Times

Etiqa reaffirms its commitment to being there for Singaporeans during life’s unexpected moments, inspired by real-life experiences and emotional storiesSINGAPORE - Media OutReach Newswire - 15 Sep...

OROJIN™️ Makes Global Debut at BIOHK 2025 to Lead The Future of Preventive Medicine

Breakthrough Chewable Chlorogenic Acid Tablet Designed To Support Immunity, Cellular Vitality and Metabolism.HONG KONG SAR - Media OutReach Newswire - 15 September 2025 - OROJIN™️, the breakth...

Finex Trader Wins BYD M6 in Get X2 Promo

JAKARTA, INDONESIA - Media OutReach Newswire - 15 September 2025 - Finex, an acclaimed Indonesian broker, announces the grand winner of the Get X2 promo, a 2025 New Year’s promotion celebrating s...

CIFTIS rides new wave of cultural consumption

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - The culture and tourism services exhibition hall was among the most vibrant venues at the 2025 China International Fair for Trade in ...

China's innovative service sector unlocks fresh int'l cooperation potential, says Australian accounting expert

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - The transition of China's service sector toward innovation and cutting-edge technologies is opening new avenues for global cooperatio...

AI innovation injects new momentum into China's services trade

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - Amid the buzz of the ongoing 2025 China International Fair for Trade in Services (CIFTIS), a robot dog is stealing the show...

Services trade emerges as key engine for China's high-quality development

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - The services trade is becoming an increasingly crucial engine for China's economic growth and has substantial potential, driven by te...

Jennings Unveils Its Experience Center: A Tactile, Design-Driven Approach to Laminate Selection

SINGAPORE - Media OutReach Newswire - 15 September 2025 - Jennings Trading Enterprise Pte Ltd has officially opened its new Experience Center at Kranji Green, Singapore. More than just a showcas...

China advances services trade, unlocking opportunities for global collaboration

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - Amid global trade headwinds, China is sending fresh signals that it will further advance trade in services, providing strong momentum...

Services trade surges as China embraces smart technologies, openness

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - In Shougang Park, a former ironworks site in western Beijing, new technologies from AI to cloud computing and green innovation are on...

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Sell by LayBy