Business Daily Media

The Times


.

Kwoon Chung Bus x YAS - Groundbreaking Cross-Border Embedded Insurance for a Seamless Travel Experience Between Hong Kong and Mainland China

HONG KONG SAR - Media OutReach Newswire - 12 November 2024 - Kwoon Chung Bus has partnered with YAS, an InsurTech pioneer, to launch Hong Kong's first embedded travel insurance specifically designed for cross-border bus trips.

This partnership introduces a seamless, embedded travel insurance for the millions of passengers who cross the Hong Kong-Mainland China border each year. With this new integration, YAS and Kwoon Chung are transforming cross-border travel with enhanced safety and peace of mind.

Kwoon Chung Bus has partnered with YAS, an InsurTech pioneer, to launch Hong Kong
Kwoon Chung Bus has partnered with YAS, an InsurTech pioneer, to launch Hong Kong's first embedded travel insurance specifically designed for cross-border bus trips. (From right) Mr. William Lee, Co-founder of YAS, Mr. Adrian Leung, Director of ZAKC Limited, Mr. Andy Ann, Co-founder of YAS, and Mr. Timothy Wong, COO of Kwoon Chung Group

In collaboration with renowned retailers and ecosystem partners, YAS goes beyond insurance to offer travellers an enhanced overall travel experience with a range of shopping discounts, fostering cross-border tourism and supporting Hong Kong and Greater Bay Area development.

Embedded Insurance for Peace of Mind

Kwoon Chung Bus customers who purchase memberships or points via the "Hong Kong-Mainland Express" WeChat Mini Program will receive complimentary embedded travel protection from YAS for their initial journey. YAS Co-Founder, Mr. William Lee, stated, "At YAS, our mission is to provide the fastest, simplest embedded insurance experience, empowering fellow citizens to start their journeys with peace of mind. This collaboration with Kwoon Chung marks just the beginning of a new era in cross-border travel, and we are dedicated to driving further innovation to crown Hong Kong as the global insurance pioneer, making insurance smarter, more accessible, and more convenient". YAS is proud to partner with Generali Hong Kong once again to deliver this industry-leading insurance program.

Collaborating with Retail Partners for an Unmatched Shopping Experience

To elevate the travel experience, YAS x Kwoon Chung is introducing the "Double Delight" benefits for members. In partnership with notable retailers, including Maxim's, Kee Wah Bakery, Catalo, Hang Lung Properties, and the hello Hang Lung Malls Rewards Program, members of the Kwoon Chung bus enjoy shopping discounts at over 50 outlets across Hong Kong Island, Kowloon, and the New Territories. Travellers can disembark at various locations to explore the vibrant city and enjoy an exciting shopping experience.

Driving Tourism Growth in the Greater Bay Area with Future Prospects

This collaboration represents an innovative first in cross-border bus service, both Kwoon Chung Bus and YAS look forward to future partnerships to drive tourism development in the Greater Bay Area. Mr. Timothy Wong, COO of Kwoon Chung Group, expressed his enthusiasm, stating, "YAS's embedded travel insurance not only offers travellers valuable protection but enhances their safety and convenience. We look forward to supporting Greater Bay Area tourism, creating a superior travel experience for all".

Insurance Coverage Overview:

Accidental Medical Expenses

  • Adults (18-79): Up to HK$5,000
  • Children (Under 18) and Seniors (80+): Up to HK$2,500
  • Therapy, Acupuncture & Dental (Medically Necessary): HK$200/day
  • Deductible: HK$500 per incident
Personal Belongings

  • Documents & Baggage (e.g., phones, laptops, tablets, cameras): Up to HK$10,000
  • Limit per Item: HK$1,000
  • Deductible: HK$500 per incident
Accidental Death or Permanent Disability

  • Adults (18-79): Up to HK$200,000
  • Children (Under 18) and Seniors (80+): Up to HK$100,000
Terms and conditions apply. Learn more: https://membership.yas.io/zh/kc/campaign_gbt/
Hashtag: #KwoonChungBus #YAS

The issuer is solely responsible for the content of this announcement.

About YAS

YAS is an award winning InsurTech company in Asia, leveraging cutting-edge AI and blockchain technology to deliver dynamic, on-demand insurance solutions. YAS (IA License Number FA2648) is a registered insurance agency in Hong Kong, distributing general insurance products under the Insurance Companies Ordinance (Chapter 41 of the Laws of Hong Kong). For more information, visit .

About Kwoon Chung Bus

Founded in 1948 by the late Mr. Kwoon Chung Wong, Kwoon Chung Bus Holdings Limited has grown to become the largest non-franchised bus and luxury coach operator in Hong Kong. The group was listed on the Main Board of the Hong Kong Stock Exchange in 1996 and currently operates approximately 1,285 non-franchised public buses and 428 luxury coaches as of March 31, 2024.

About Assicurazioni Generali S.p.A

In 1981, Assicurazioni Generali S.p.A was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group's global expertise, we develop unique and innovative life insurance, general insurance, speciality insurance, and employee benefits solutions to meet the needs of our customers.

About ZAKC Limited

ZAKC Limited is a joint venture company established by Kwun Chung Bus and Zhong An, committed to providing customers with an online service platform for Guangdong-Hong Kong-Macao cross-border transportation, established in 2019 and located in Hong Kong S.A.R..

Double Delight Membership Offer

From November 8 to December 8, Hong Kong-Mainland Express members can purchase the Double Delight offer for a special promotion half-price at $19, receiving first-trip travel insurance and retail discounts.

Insurance coverage is underwritten by Generali Hong Kong and arranged by YAS Digital Limited ("YAS") (IA License Number FA2648). Kwoon Chung Bus is not an intermediary or insurance agent of Generali or any other licensed insurance company.

News from Asia

Zero Risk, Zero Emissions: Clear Robotics and ReSustainability Transform Marine Operations into Safe, Tech-Enabled Roles

Clear Robotics and ReSustainability deploy a 100% electric vessel on the Pandan River, eliminating diesel emissions and transforming a three-person manual job into a safe, single-upskilled operator...

Etiqa Insurance Singapore launches a Travel Pass experience that links travel insurance spending to tiered rewards

Customers can enjoy benefits ranging from global eSIM data to complimentary protection and cashback SINGAPORE – Media OutReach Newswire – 22 September 2026 – Etiqa Insurance Singapore has launche...

Cigna Healthcare Hong Kong Simplifies Online Health Insurance Journey Enabling Customers to Choose Coverage with Confidence

HONG KONG SAR - Media OutReach Newswire - 22 September 2026 - Cigna Healthcare Hong Kong has introduced a refreshed online health insurance experience that makes it easier for customers to researc...

Hong Kong Green Building Council "My Green Space" Student Competition 2026-2027

Focusing on “Nature-Positive” Concept: Inviting the Education Sector to Co-Create a Vision for Green BuildingHONG KONG SAR - Media OutReach Newswire - 22 September 2026 - To enhance public underst...

Suan Dusit Arun marks a year of positive urban impact, recording more than 951,000 visitors while helping to create a cooler, greener Bangkok

New data highlights the contribution of Dusit Central Park’s rooftop park to urban cooling, air quality, biodiversity, and community well-being. The park will also mark Bangkok Climate Action We...

Frasers Hospitality unveils Fraser Suites Reserve, a new luxury serviced living brand

Fraser Suites Reserve Bangkok starts welcoming guests at One Bangkok in December 2026SINGAPORE – Media OutReach Newswire – 22 September 2026 – Frasers Hospitality, a business unit of Frasers Prope...

Asia REIT Market Value Grows 18% as Chinese Mainland Drives New Listings and India Becomes Asia's Fourth-Largest REIT Market

Asia's 289 active REIT products reached a combined market value of US$279.4 billion as at 31 March 2026, up from US$235.8 billion at end of 2024 The Chinese mainland contributed 2...

Cheese Effects Launches Singapore’s First AI Comic Storyboard Photo Booth Experience

Introducing Singapore’s first AI Comic Storyboard Photo Booth, Cheese Effects places guests within customisable comic narratives. Combining AI-generated comic characters with tailored storylines, a...

Galaxy Macau Unveils Dream Voyage @ Galaxy Resort: Gao Xiaowu's Art Exhibition

An immersive journey through dreams, gratitude and love, complemented by new lifestyle experiences at Galaxy PromenadeMACAU SAR – Media OutReach Newswire – 22 September 2026 -Founded upon its comm...

UnionPay Showcases at the 23rd China-ASEAN Expo

SINGAPORE - Media OutReach Newswire - 22 September 2026 - On September 17, the 23rd China-ASEAN Expo opened in Nanning, Guangxi. Dong Junfeng, Chairman of China UnionPay and UnionPay International...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...