Business Daily Media

The Times


.

Kwoon Chung Bus x YAS - Groundbreaking Cross-Border Embedded Insurance for a Seamless Travel Experience Between Hong Kong and Mainland China

HONG KONG SAR - Media OutReach Newswire - 12 November 2024 - Kwoon Chung Bus has partnered with YAS, an InsurTech pioneer, to launch Hong Kong's first embedded travel insurance specifically designed for cross-border bus trips.

This partnership introduces a seamless, embedded travel insurance for the millions of passengers who cross the Hong Kong-Mainland China border each year. With this new integration, YAS and Kwoon Chung are transforming cross-border travel with enhanced safety and peace of mind.

Kwoon Chung Bus has partnered with YAS, an InsurTech pioneer, to launch Hong Kong
Kwoon Chung Bus has partnered with YAS, an InsurTech pioneer, to launch Hong Kong's first embedded travel insurance specifically designed for cross-border bus trips. (From right) Mr. William Lee, Co-founder of YAS, Mr. Adrian Leung, Director of ZAKC Limited, Mr. Andy Ann, Co-founder of YAS, and Mr. Timothy Wong, COO of Kwoon Chung Group

In collaboration with renowned retailers and ecosystem partners, YAS goes beyond insurance to offer travellers an enhanced overall travel experience with a range of shopping discounts, fostering cross-border tourism and supporting Hong Kong and Greater Bay Area development.

Embedded Insurance for Peace of Mind

Kwoon Chung Bus customers who purchase memberships or points via the "Hong Kong-Mainland Express" WeChat Mini Program will receive complimentary embedded travel protection from YAS for their initial journey. YAS Co-Founder, Mr. William Lee, stated, "At YAS, our mission is to provide the fastest, simplest embedded insurance experience, empowering fellow citizens to start their journeys with peace of mind. This collaboration with Kwoon Chung marks just the beginning of a new era in cross-border travel, and we are dedicated to driving further innovation to crown Hong Kong as the global insurance pioneer, making insurance smarter, more accessible, and more convenient". YAS is proud to partner with Generali Hong Kong once again to deliver this industry-leading insurance program.

Collaborating with Retail Partners for an Unmatched Shopping Experience

To elevate the travel experience, YAS x Kwoon Chung is introducing the "Double Delight" benefits for members. In partnership with notable retailers, including Maxim's, Kee Wah Bakery, Catalo, Hang Lung Properties, and the hello Hang Lung Malls Rewards Program, members of the Kwoon Chung bus enjoy shopping discounts at over 50 outlets across Hong Kong Island, Kowloon, and the New Territories. Travellers can disembark at various locations to explore the vibrant city and enjoy an exciting shopping experience.

Driving Tourism Growth in the Greater Bay Area with Future Prospects

This collaboration represents an innovative first in cross-border bus service, both Kwoon Chung Bus and YAS look forward to future partnerships to drive tourism development in the Greater Bay Area. Mr. Timothy Wong, COO of Kwoon Chung Group, expressed his enthusiasm, stating, "YAS's embedded travel insurance not only offers travellers valuable protection but enhances their safety and convenience. We look forward to supporting Greater Bay Area tourism, creating a superior travel experience for all".

Insurance Coverage Overview:

Accidental Medical Expenses

  • Adults (18-79): Up to HK$5,000
  • Children (Under 18) and Seniors (80+): Up to HK$2,500
  • Therapy, Acupuncture & Dental (Medically Necessary): HK$200/day
  • Deductible: HK$500 per incident
Personal Belongings

  • Documents & Baggage (e.g., phones, laptops, tablets, cameras): Up to HK$10,000
  • Limit per Item: HK$1,000
  • Deductible: HK$500 per incident
Accidental Death or Permanent Disability

  • Adults (18-79): Up to HK$200,000
  • Children (Under 18) and Seniors (80+): Up to HK$100,000
Terms and conditions apply. Learn more: https://membership.yas.io/zh/kc/campaign_gbt/
Hashtag: #KwoonChungBus #YAS

The issuer is solely responsible for the content of this announcement.

About YAS

YAS is an award winning InsurTech company in Asia, leveraging cutting-edge AI and blockchain technology to deliver dynamic, on-demand insurance solutions. YAS (IA License Number FA2648) is a registered insurance agency in Hong Kong, distributing general insurance products under the Insurance Companies Ordinance (Chapter 41 of the Laws of Hong Kong). For more information, visit .

About Kwoon Chung Bus

Founded in 1948 by the late Mr. Kwoon Chung Wong, Kwoon Chung Bus Holdings Limited has grown to become the largest non-franchised bus and luxury coach operator in Hong Kong. The group was listed on the Main Board of the Hong Kong Stock Exchange in 1996 and currently operates approximately 1,285 non-franchised public buses and 428 luxury coaches as of March 31, 2024.

About Assicurazioni Generali S.p.A

In 1981, Assicurazioni Generali S.p.A was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group's global expertise, we develop unique and innovative life insurance, general insurance, speciality insurance, and employee benefits solutions to meet the needs of our customers.

About ZAKC Limited

ZAKC Limited is a joint venture company established by Kwun Chung Bus and Zhong An, committed to providing customers with an online service platform for Guangdong-Hong Kong-Macao cross-border transportation, established in 2019 and located in Hong Kong S.A.R..

Double Delight Membership Offer

From November 8 to December 8, Hong Kong-Mainland Express members can purchase the Double Delight offer for a special promotion half-price at $19, receiving first-trip travel insurance and retail discounts.

Insurance coverage is underwritten by Generali Hong Kong and arranged by YAS Digital Limited ("YAS") (IA License Number FA2648). Kwoon Chung Bus is not an intermediary or insurance agent of Generali or any other licensed insurance company.

News from Asia

A Symphony of Terroir & Precision: Franciacorta PDO Wines and Marennes Oléron PGI Oysters Elevate 2026 Festive Pairings in Hong Kong

From Italy’s Vineyard Precision to Sun-Enriched French Marine Aquaculture, EU-Certified Delicacies Showcase European Excellence with Climatic Adaptability and Natural ResilienceHONG KONG SAR – Med...

Kaimirra Opens Boutique at Pavilion Damansara Heights and Kiosk at Pavilion Kuala Lumpur

The Malaysian ammolite and meteorite jewellery brand brings rare natural materials to two new retail destinationsKUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 October 2026 – Kaimirra, the ...

Disney Imagination Unveiled as Name for Japan’s Inaugural Disney Cruise Ship

URAYASU, CHIBA, JAPAN - Media OutReach Newswire - 14 October 2026 - Oriental Land Co., Ltd. and ORIENTAL LAND CRUISE Co., Ltd. announced that the name of its new Disney cruise ship, to commence ...

TROOPS, Inc. Announces Landmark Merger with EFFORCE Group, Expanding into Multi-Vertical Digital Asset Infrastructure and Securing Crypto Trading

Merger Agreement Architects Alan Sun and Ricky Sun Appointed as Corporate Advisors to Provide Strategic Business AdviceHONG KONG SAR – Media OutReach Newswire – 14 October 2026 – TROOPS, Inc. (NAS...

Alaya Consulting Study Finds Only 12.5% of Hong Kong Large-Cap Companies Fully Disclosed Scenario-Linked Financial Effects Ahead of Upcoming Mandatory Reporting Cycle

HONG KONG SAR – Media OutReach Newswire – 14 October 2026 – Alaya Consulting today released its latest research, From Climate Narrative to Numbers: A Study of Quantitative Scenario Analysis Disclo...

Chinese Tempera Artist Li Xiaogang Featured in Venice Exhibition

Hand-painted works of stillness and quiet dignity presented at Ca' Foscari Esposizioni during the 61st Venice BiennaleVENICE, ITALY – Media OutReach Newswire – 14 October 2026 – Renowned Beijing-b...

ReadyServer includes AI model access with every VPS plan, without per-token billing

ReadyServer includes AI model access with every VPS plan, without per-token billingSINGAPORE – Media OutReach Newswire – 14 October 2026 – ReadyServer, a Singapore-based provider of cloud and IT...

Cushman & Wakefield Hosts "Gateway to America" Summit to Support Chinese Retail Brands’ U.S. Expansion

HONG KONG SAR – Media OutReach Newswire – 14 October 2026 – As Chinese retail, cultural and creative, and premium consumer brands continue to gain international recognition, an increasing number a...

What If Anxiety Isn’t the Enemy? Bupa’s Health or Hype Video Series Explores the Body’s Response to Anxiety and New Approach to Workplace Burnout

Following a dramatic confinement trial with Joe Wicks MBE, psychiatrist warns that trying to forcibly suppress stress may fuel physical burnoutHONG KONG SAR – Media OutReach Newswire – 14 October ...

Exotic Food Becomes Thailand’s First Food Company Certified to ISO 14068-1:2023

Owner of globally recognized Flying Goose Sriracha strengthens roadmap toward Carbon Neutrality by 2040 and Net Zero Emissions by 2050BANGKOK, THAILAND - Media OutReach Newswire - 14 October 2026 ...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...