Business Daily Media

Men's Weekly

.

Glorious Program kindles rural prosperity after 30 years since its establishment with close to 1500 projects

BEIJING, CHINA - Media OutReach Newswire - 11 November 2024 - On April 23, 1994, ten private entrepreneurs issued a call to action: "Let's dedicate ourselves to the noble mission of poverty alleviation.

" This marked the official starting point of China's Guangcai (Glorious) Program initiative.

Glorious Program

The Glorious Program called on Chinese private entrepreneurs to play a part in the development-driven poverty alleviation projects that focus on helping impoverished areas to develop resources, set up enterprises, organize training and develop trade, to help revitalize local economy and ensure that the basic needs of impoverished rural residents are met.

Liu Yonghao, chairman of New Hope Group, was one of the first private entrepreneurs after the reform and opening up (a crucial move which began in 1978 to make China what it is today) and is also one of the initiators of the Glorious Program. "Why is it called a 'Glorious Program?' The term carries a dual significance: first, private enterprises are glorious; second, engaging in poverty alleviation is a glorious endeavor. As some of the first to become better-off, we bear the responsibility and obligation to assist in the development of relatively impoverished regions and individuals, leading them towards a path of shared prosperity."

Xichang Hope (Feed) Company, invested by New Hope Group in Liangshan, southwest China's Sichuan Province, was the first factory established under the Glorious Program.

"Around October 1994, we launched our first initiative for the Glorious Program, known as the 'Glorious Program Liangshan.' Liangshan in Sichuan Province was quite impoverished back then, so we decided to establish a factory there." said Liu Yonghao, Chairman of New Hope Group

One employee of Xichang Hope (Feed) Company noted the dramatic change "Back in 1994, the surrounding area of our factory was nothing but a barren land. Thirty years later, skyscrapers have emerged from the ground."

Over the past three decades, the Glorious Program has attracted participation from private entrepreneurs totaling 12,800 times and facilitated the launch of nearly 1,500 projects. The enterprises carried out investment based on their specific conditions, and following the Glorious Program, their business soon spread to all over China.

Transfer Group, another of the first private enterprises taking part in the Glorious Program in 1994, has been devoted to public welfare and charitable undertakings such as poverty alleviation and disaster relief.

Xu Guanju, Chairman of Zhejiang Transfar Group and Vice Chairman of China Society for Promotion of the Glorious Program stated "Without the development of agriculture, prosperity in rural areas, and wealth for farmers, how can China's modernization be realized? Our survey revealed that illness is a major cause of poverty, or a cause that villagers slipped back into poverty. We focused on this issue and built health facilities. We have established medical clinics in 1,037 villages, providing healthcare access to 1.8 million villagers."

Throughout Chinese history, there is no other public welfare cause that has had such a robust centripetal force, uniting thousands of private enterprises. Over the past 30 years since the launching of the program, it has facilitated the rapid economic development of impoverished areas and boosted the self-development ability of the poverty-stricken population. It has changed from mainly relying on external support- like a blood transfusion -to a more sustained effort from self-motivation.

Fu Guangming, Chairman of Sunner Group and Vice Chairman of China Society for Promotion of the Glorious Program went on to say "This platform enables us to help more individuals, and in doing so, these individuals can contribute to the success of the enterprise. With the support of the community, our business is poised to reach new levels of success."

Liu Yonghao, Chairman of New Hope Group added "Our company is engaged in rural development. We helped local farmers modernize pig farming practices, and it has proved to be very successful. We aim to empower farmers through modern agricultural methods, equipping them with advanced skills. This is a crucial part of our Glorious Program."

"Private enterprises should actively engage in the Glorious Program, public welfare, and charitable causes, always remember their roots as they prosper, strike a balance between moral integrity and financial returns to conscientiously fulfill their social responsibilities," said Chinese President Xi Jinping when he participated in the joint group discussion with the members of the China Democratic National Construction Association and the All-China Federation of Industry and Commerce in March, 2016.

Over the past three decades, the Glorious Program has actively embraced the ancient Chinese philosophy of "balancing righteousness and profit, with an emphasis on righteousness," maintaining a dual focus on "industry + charity." The program has made significant contributions in relocation of people in the Three Gorges Reservoir area, afforestation and ecological restoration, revitalizing old industrial bases in Northeast China, building a new socialist rural area, and combating poverty.


The issuer is solely responsible for the content of this announcement.

News from Asia

Tenchijin Named Finalist for IVS2025 LAUNCHPAD

Exhibiting at IVS Startup Market to Showcase Advanced Water DX Solutions TOKYO, JAPAN - Media OutReach Newswire - 30 June 2025 - Tenchijin Inc...

ESET and Canon Extends Regional Alliance to Combat Asia’s Security Challenges

SINGAPORE - Media OutReach Newswire - 30 June 2025 – ESET Asia Pte. Ltd. ("ESET"), a global leader in cybersecurity, and Canon Singapore Pte. Ltd. ("Canon") today announced the signing of a Memora...

Counterfeit and Refurbished Transducers Pose Serious Safety Risks

Merz Aesthetics® Hong Kong Launches Ultherapy® Authenticity Verification Reward Program This August Consumers Urged to Verify Ultherapy® Transducers Authenticity for Safe and Effective Treatments H...

Porsche Design Tower Bangkok and Curvistan Bangkok Host an Exclusive Preview of the "Electrifying Past. Present. Future." Exhibition

BANGKOK, THAILAND - Media OutReach Newswire - 28 April 2025 - Porsche Design Tower Bangkok showcased its commitment to innovation by hosting an exclusive evening reception with Curvistan Bangkok, ...

Hong Kong: Bridging Business Opportunities under the Belt and Road Initiative

HONG KONG SAR - Media OutReach Newswire - 30 June 2025 - As a global trade and financial centre and a key link in the Belt and Road Initiative (B&RI), Hong Kong plays a pivotal role in connect...

Octa Black: Octa broker's premium trading experience

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 1 July 2025 - Octa, a globally regulated and trusted broker since 2011, rewards its high-value clients in Indonesia, Malaysia, and Nigeria with a...

Gaw Capital Appoints Nicholas Toh as Managing Director – Head of Data Centre Platform, Asia (Ex-China)

SINGAPORE - Media OutReach Newswire – 1 July 2025 – Gaw Capital Partners, a leading multi-asset investment management firm, is pleased to announce the appointment of Mr. Nicholas Toh as Managin...

Prime Immigration Consultancy Announces Expansion of Service Offerings to Help Clients Achieve the Singapore Dream

SINGAPORE - Media OutReach Newswire - 1 July 2025 - Prime Immigration Consultancy (PIC), a Singapore-based immigration consultancy, has announced an expansion of its services to provide more comp...

ICONSIAM in Collaboration with Shanghai Yuyuan Tourist Mart Group Brings China’s Most Iconic Lantern Festival to Thailand for the First Time

“Yuyuan Lantern Festival 2025” Lights Up Bangkok to Celebrate 50 Years of Thai–Chinese Diplomatic Ties BANGKOK, THAILAND - Media OutReach Newswire - 1 July 2025 - ICONSIAM, the global landmark al...

SIBUR to expand cooperation with clients in Bangladesh

MOSCOW, RUSSIA - Media OutReach Newswire - 1 July 2025 - SIBUR, Russia's largest producer of polymers and synthetic rubbers, sees potential to increase supplies to Bangladesh following the launch ...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Sell by LayBy