Business Daily Media

Men's Weekly

.

Provincial Electricity Authority wins Inspirational Brand Honor at the Asia Pacific Enterprise Awards 2024 Regional Edition

SINGAPORE - Media OutReach Newswire - 7 November 2024 - The Asia Pacific Enterprise Awards (APEA) 2024 Regional Edition is pleased to honor Provincial Electricity Authority with an award under the Inspirational Brand category.

Presented by leading regional NGO Enterprise Asia, the APEA is a reputable award recognition program recognizing entrepreneurial excellence across Asia.

The Provincial Electricity Authority (PEA) is a state enterprise under the Ministry of Interior, responsible for providing electricity in 74 provinces; except Bangkok, Nonthaburi, and Samut Prakan. It has approximately 22 million customers and is evolving into a digital utility, supporting Thailand's goal of becoming a regional hub in all aspects. Thus, PEA emphasizes the provision of standardized electricity services and related businesses to enhance quality, stability, and reliability.

PEA enhances national energy security, develops infrastructure, supports economic growth, promotes business competition and fair price structures, and promotes energy efficiency including green alternative energy. To increase brand awareness, engagement, and loyalty among stakeholders, PEA has continually launched a Brand Communication Plan set in 5 dimensions: (1) Services and Related Businesses, (2) Electricity Systems, (3) Technology and Innovation, (4) Policies and Good Governance, and (5) Society and Environment.

The PEA communication strategy also aligns with its corporate strategy and corresponds with stakeholders. The company modernizes its corporate logo and has launched a new mascot, "Watt-D" to present its brand personality as trendy, friendly, easily accessible, and recognizable.

Analyses of PEA's brand communication and satisfaction through exploratory research (over 1,000 participants nationwide) and in-depth interviews, demonstrate that stakeholder satisfaction and engagement are at a high level. Participants were most satisfied with the role of PEA in social responsibility, being the friendly and creative brand they are. The brand achieved the highest score for trustworthy services, technology reliability, and product satisfaction.

PEA's enduring brand reputation is built on a foundation of quality and reliability. By consistently delivering high-quality electricity distribution and services, PEA has not only satisfied its customers but has also fostered a sense of national pride. This commitment to excellence will allow the company to continue to thrive and influence innovation in Thailand's energy industry.
Hashtag: #EnterpriseAsia

The issuer is solely responsible for the content of this announcement.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplift the economic status of people across Asia, and ensure a legacy of hope, innovation, and courage for future generations. Please visit for more information.

About Asia Pacific Enterprise Awards

Launched in 2007, the Asia Pacific Enterprise Awards is the region's most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/regions and markets all over Asia. For further information, please visit .

News from Asia

Lee Kuan Yew School of Public Policy Releases Strategic Roadmap for ASEAN's 5G-AI Transformation

New Research Reveals US$130 Billion Economic Opportunity and Outlines Policy Framework to Accelerate Regional Digital Leadership by 2030SINGAPORE - Media OutReach Newswire - 22 July 2025 - The Le...

DFI Retail Group Holdings Limited Half-Year Results For The Six Months Ended 30 June 2025 And Announcement Of Special Dividend

Highlights 39% underlying earnings growth Increased contributions from associates, Health & Beauty and Food Health & Beauty delivered strong like-for-like (LFL...

HeyMax Acquires Hong Kong’s krip to Accelerate Regional Expansion into Loyalty and Rewards Market

HeyMax’s first acquisition fast-tracks its regional expansion, bringing over 6,000 credit card deals offered by over 3,000 merchants, and personalized loyalty experiences to consumers in Hong Kong ...

CUHK Faculty of Engineering: Advancing Innovation Through Research Excellence and Global Collaboration

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - The Faculty of Engineering at The Chinese University of Hong Kong (CUHK) continues to strengthen its position in global engineering educat...

Adecco Singapore Marks 40 Years of Enabling Talent and Business Growth

SINGAPORE - Media OutReach Newswire - 23 July 2025 - Adecco Singapore has officially commemorated its 40th anniversary with a stakeholder event held at the National Gallery Singapore. The occasion...

Samsung’s Solve for Tomorrow 2025 Youth Innovation Competition is Now On

SINGAPORE - Media OutReach Newswire - 23 July 2025 - Samsung Solve for Tomorrow 2025, the highly-anticipated youth innovation competition, is back for its ninth edition in Singapore! As the natio...

Jollibee Group Evolves its Corporate Brand to Help Power Global Growth

Brand update brings to life its global purpose and positioning as a unified group of brandsMANILA, PHILIPPINES - Media OutReach Newswire - 23 July 2025 - The Jollibee Group, one of the world's fas...

AECOM to enhance mobility across the Greater Bay Area by delivering the Hong Kong Section of Hong Kong–Shenzhen Western Rail Link (Hung Shui Kiu-Qianhai)

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - AECOM, the trusted global infrastructure leader, today announced that its joint venture with AtkinsRéalis has been awarded the consultancy ...

OCBC Hong Kong Unveils New Brand Campaign

Connected to “As One Group, OCBC Enables Aspiration All Across ASEAN and Greater China” Demonstrating the Unwavering Commitment in Realising Customer’s Aspirations HONG KONG SAR - Media...

X.me Foundation Empowers Global Expansion of the X.me Social Media Platform

SINGAPORE - Media OutReach Newswire - 23 July 2025 - X.me (https://x.me) is a social media platform where users can freely express themselves, share content, engage, and interact while earnin...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

Sell by LayBy