Business Daily Media

Men's Weekly

.

Evolve™ Launches in Hong Kong Offering a Revolutionary Non-Lethal Rodent Control Solution

HONG KONG SAR - Media OutReach Newswire - 4 November 2024 - Hong Kong welcomes Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root. Unlike conventional methods, Evolve™ restricts rodent reproduction, offering an effective and humane way to manage infestations without posing risks to humans, pets, wildlife, or the environment.

As a sustainable alternative to toxic baits and inhumane traps, Evolve™ represents a breakthrough in tackling Hong Kong's escalating rat problem as a newly registered pesticide on the Agriculture, Fisheries and Conservation Department's list.

Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root, is available in Hong Kong.
Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root, is available in Hong Kong.

Pioneering A Sustainable, Safe and Humane Approach to Rodent Control

Developed by U.S.-based SenesTech, Inc. (Nasdaq: SNES), a leader in the animal pest fertility control industry, Evolve™ is the first and only soft bait specifically designed to reduce rat populations by limiting fertility. Launched earlier this year, Evolve™ offers a non-lethal, eco-friendly solution that has earned the "minimum risk" designation from the U.S. Environmental Protection Agency (EPA). This classification (FIFRA 25(b) exempt) highlights its low-risk profile for humans, the environment, and non-target species.

Riding on the success of Evolve™ Rat, SenesTech expanded its product line in May with the introduction of Evolve™ Mouse. Both products integrate seamlessly into existing pest management programs, providing long-term, sustainable control of rodent populations.

Fruit Tree Limited Appointed as Exclusive Distributor in Hong Kong

In Hong Kong, Evolve™ is exclusively distributed by Fruit Tree Limited, a prominent pest control service provider that has worked extensively with the Food and Environmental Hygiene Department (FEHD) of the HKSAR government to register the products.

"We are excited to be the exclusive distributor of Evolve™ in Hong Kong," said Francisco Pazos Alvarino, Director of Fruit Tree Limited. "This product represents the future of rodent control, offering a significant competitive advantage while aligning with our mission to deliver effective, safe, and sustainable pest management solutions."

Tackling Hong Kong's Growing Rat Population

New York is faced with severe rat problems and is the only city which has an independent department to deal with rats. With a new pilot scheme in place, New York will be using Evolve™'s contraceptive methods to curb rat infestation starting November 2024. Hong Kong is the first city apart from the US to have Evolve™ for rodent control.

With an estimated rat population of 2.5 million, Hong Kong faces a serious rodent problem. Despite recent efforts by the FEHD, which reported the capture of about 70,000 live rodents last year—a 24 per cent increase from the previous year—the infestation continues to expand. Widespread application of Evolve™ in the community will help reduce both the number of rodents in the streets and public areas and the costs of resolving the rodent problem.

Alvarino pointed out that conventional methods, such as poisonous baits and traps, which may quickly eliminate rodents but fail to address the long-term growth of rodent populations. "There are more rats born than captured every single day. A single rat pair can produce up to 15,000 offspring annually. Fertility control is the only way to stop that growth and to reduce the social costs of pest control. The money saved could be used for other important matters such as welfare."

Targeting the B2B market, Fruit Tree Limited sees vast potential for Evolve™ in Hong Kong, with plans to expand into Mainland China. Initially, Evolve™ Rat and Evolve™ Mouse will be available in 1.5 lb, 3 lb, and 6 lb packages through Fruit Tree Limited and its exclusive distributor Chinchex Limited and authorised operator NoBedBugs-hk.

For more details or inquiries about Evolve™, please contact Fruit Tree Limited at +852 9358 2901.

Maximising the Impact of Rodent Control Programs

Research shows that Evolve™ can reduce fertility in rodent populations by up to 90 per cent when integrated into pest management programs. By addressing rodent reproduction, Evolve™ enhances the overall effectiveness of current control measures.

SenesTech CEO Joel Fruendt remarked, "We're not just offering a product; we're delivering a solution to an urgent problem. Evolve™ isn't just about controlling the rodent population—it's about taking back our spaces from the growing threat of infestation."

Hashtag: #FruitTreeLimited


The issuer is solely responsible for the content of this announcement.

About Fruit Tree Limited

Fruit Tree Limited is a reputable pest control company specialising in providing effective and sustainable solutions for pest management. Fruit Tree places great emphasis on R&D to continually enhance our services and products. We invest in cutting-edge technologies and collaborate with industry experts to stay at the forefront of pest control and insecticide innovation. Our dedicated team of professionals is driven by a passion for excellence, a strong commitment to customer satisfaction, and environmental responsibility to serve both residential and commercial clients in Hong Kong.

For more information, please contact Fruit Tree Limited at +852 9358 2901.

About SenesTech, Inc.

We are committed to improving the health of the world by humanely managing animal pest populations through our expertise in fertility control. We are the inventors of Evolve™ Rat and Evolve™ Mouse, EPA-designated minimum risk contraceptives for rodents which reflect our mission to provide products that are proactive, safe and sustainable. Evolve fits seamlessly into all integrated pest management programs, significantly improving the overall goal of effective pest management. We strive for clean cities, efficient businesses and happy households – with a product designed to be humane, effective and sustainable.

For more information, visit

News from Asia

CHiQ Presents Smart Living at FIS Ski Jumping World Cup in Germany

WILLINGEN, GERMANY - Media OutReach Newswire – 3 February 2026 - From January 30 to February 1, CHiQ joined the FIS Ski Jumping World Cup in Willingen as an official data partner, presenting its s...

10Life Raises the Bar for Consumer Protection at 5-Star Insurance Awards 2026

Theme: Leading with Purpose — Fair and Sustainable Insurance HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - 10Life held its annual 5-Star Insurance Awards on Jan...

TAT Invites Visitors to follow Footsteps of "LISA", The Amazing Thailand Ambassador, in a Journey exploring Landmarks presented in TVC: "feel all the feelings"

Igniting new inspirations for people to open their hearts and experience Thailand in a profound, meaningful way than ever while expressing a cordial invitation to ‘feel all the feelings’ BANGKOK, T...

Golden Horse Brings Auspicious New Chapter, Yung’s Bistro at K11 MUSEA Presents a Festive Feast Before Relocation

HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - Yung's Bistro, the first contemporary brand of the renowned Yung Kee Restaurant Group, announces that, in line with mall development pla...

AIA launches AIA Voluntary Health Insurance SelectWise Scheme Elevating in-patient care at designated hospitals[1]

For a limited time, customers can enjoy up to 7 months’ premium refund[2] upon successful application with tax deduction benefits HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - In a s...

PolyU develops novel antibody targeting fat cell protein, offering new approach to treating metabolism-related liver cancer

HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - Liver cancer is one of the three deadliest cancers worldwide, and metabolic dysfunction-related cases have become increasingly common in...

"Start the Year Lucky at Galaxy Macau": Playful Festive Privileges Usher in the Year of the Horse at Asia’s Leading Luxury Resort

Spin the lucky windmills at Galaxy Macau to generate vitality and good luck with glittering offers breezing through the luxury resort to shower guests with good fortune MACAU SAR - Media OutReach ...

Finalists and Semifinalists for $1 Million Seeding The Future Global Food System Challenge Announced

BONN, GERMANY - Newsaktuell - 3 February 2026 - The Seed Grant Finalists and Growth Grant and Seeding the Future Grand Prize Semifinalists of the 5th annual Seeding The Future Global Food System C...

St. George’s University Prepares Future South Korean Physicians for the Growing Global Cancer Care Challenge

SEOUL, SOUTH KOREA - Media OutReach Newswire - 4 February 2026 - Rising global cancer incidence is straining healthcare systems, which already face workforce shortages. In East Asia, the number of...

Tecsun Science and Technology Shines at Greater Bay Area AI Summit, Jointly Building an Industrial Innovation Ecosystem

HONG KONG SAR - Media OutReach Newswire - 30 January 2026 - On January 27, the 2nd Academician Summit on Innovative Applications of International Artificial Intelligence Industry Scenarios and the...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

A year after wage theft reforms came into effect, Australian businesses have increased their focus on payroll compliance, but confidence in pay accu...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...