Business Daily Media

The Times Real Estate

.

Evolve™ Launches in Hong Kong Offering a Revolutionary Non-Lethal Rodent Control Solution

HONG KONG SAR - Media OutReach Newswire - 4 November 2024 - Hong Kong welcomes Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root. Unlike conventional methods, Evolve™ restricts rodent reproduction, offering an effective and humane way to manage infestations without posing risks to humans, pets, wildlife, or the environment.

As a sustainable alternative to toxic baits and inhumane traps, Evolve™ represents a breakthrough in tackling Hong Kong's escalating rat problem as a newly registered pesticide on the Agriculture, Fisheries and Conservation Department's list.

Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root, is available in Hong Kong.
Evolve™, an innovative, non-lethal rodent control solution designed to target rat infestations at their root, is available in Hong Kong.

Pioneering A Sustainable, Safe and Humane Approach to Rodent Control

Developed by U.S.-based SenesTech, Inc. (Nasdaq: SNES), a leader in the animal pest fertility control industry, Evolve™ is the first and only soft bait specifically designed to reduce rat populations by limiting fertility. Launched earlier this year, Evolve™ offers a non-lethal, eco-friendly solution that has earned the "minimum risk" designation from the U.S. Environmental Protection Agency (EPA). This classification (FIFRA 25(b) exempt) highlights its low-risk profile for humans, the environment, and non-target species.

Riding on the success of Evolve™ Rat, SenesTech expanded its product line in May with the introduction of Evolve™ Mouse. Both products integrate seamlessly into existing pest management programs, providing long-term, sustainable control of rodent populations.

Fruit Tree Limited Appointed as Exclusive Distributor in Hong Kong

In Hong Kong, Evolve™ is exclusively distributed by Fruit Tree Limited, a prominent pest control service provider that has worked extensively with the Food and Environmental Hygiene Department (FEHD) of the HKSAR government to register the products.

"We are excited to be the exclusive distributor of Evolve™ in Hong Kong," said Francisco Pazos Alvarino, Director of Fruit Tree Limited. "This product represents the future of rodent control, offering a significant competitive advantage while aligning with our mission to deliver effective, safe, and sustainable pest management solutions."

Tackling Hong Kong's Growing Rat Population

New York is faced with severe rat problems and is the only city which has an independent department to deal with rats. With a new pilot scheme in place, New York will be using Evolve™'s contraceptive methods to curb rat infestation starting November 2024. Hong Kong is the first city apart from the US to have Evolve™ for rodent control.

With an estimated rat population of 2.5 million, Hong Kong faces a serious rodent problem. Despite recent efforts by the FEHD, which reported the capture of about 70,000 live rodents last year—a 24 per cent increase from the previous year—the infestation continues to expand. Widespread application of Evolve™ in the community will help reduce both the number of rodents in the streets and public areas and the costs of resolving the rodent problem.

Alvarino pointed out that conventional methods, such as poisonous baits and traps, which may quickly eliminate rodents but fail to address the long-term growth of rodent populations. "There are more rats born than captured every single day. A single rat pair can produce up to 15,000 offspring annually. Fertility control is the only way to stop that growth and to reduce the social costs of pest control. The money saved could be used for other important matters such as welfare."

Targeting the B2B market, Fruit Tree Limited sees vast potential for Evolve™ in Hong Kong, with plans to expand into Mainland China. Initially, Evolve™ Rat and Evolve™ Mouse will be available in 1.5 lb, 3 lb, and 6 lb packages through Fruit Tree Limited and its exclusive distributor Chinchex Limited and authorised operator NoBedBugs-hk.

For more details or inquiries about Evolve™, please contact Fruit Tree Limited at +852 9358 2901.

Maximising the Impact of Rodent Control Programs

Research shows that Evolve™ can reduce fertility in rodent populations by up to 90 per cent when integrated into pest management programs. By addressing rodent reproduction, Evolve™ enhances the overall effectiveness of current control measures.

SenesTech CEO Joel Fruendt remarked, "We're not just offering a product; we're delivering a solution to an urgent problem. Evolve™ isn't just about controlling the rodent population—it's about taking back our spaces from the growing threat of infestation."

Hashtag: #FruitTreeLimited


The issuer is solely responsible for the content of this announcement.

About Fruit Tree Limited

Fruit Tree Limited is a reputable pest control company specialising in providing effective and sustainable solutions for pest management. Fruit Tree places great emphasis on R&D to continually enhance our services and products. We invest in cutting-edge technologies and collaborate with industry experts to stay at the forefront of pest control and insecticide innovation. Our dedicated team of professionals is driven by a passion for excellence, a strong commitment to customer satisfaction, and environmental responsibility to serve both residential and commercial clients in Hong Kong.

For more information, please contact Fruit Tree Limited at +852 9358 2901.

About SenesTech, Inc.

We are committed to improving the health of the world by humanely managing animal pest populations through our expertise in fertility control. We are the inventors of Evolve™ Rat and Evolve™ Mouse, EPA-designated minimum risk contraceptives for rodents which reflect our mission to provide products that are proactive, safe and sustainable. Evolve fits seamlessly into all integrated pest management programs, significantly improving the overall goal of effective pest management. We strive for clean cities, efficient businesses and happy households – with a product designed to be humane, effective and sustainable.

For more information, visit

News from Asia

PAObank Shared in World Internet Conference Asia-Pacific Summit in Hong Kong

Insights on the Potential of Commercial Data: A Path to Enhanced Financing Efficiency and Financial Inclusion HONG KONG SAR - Media OutReach Newswire - 15 April 2025 - ​The World Internet Conferen...

Consumer goods expo highlights China's growing allure for global brands

HAIKOU, CHINA - Media OutReach Newswire - 15 April 2025 - ​The fifth China International Consumer Products Expo (CICPE), held on the tropical island province of Hainan, has reaffirmed the country...

Recognising Purpose-Driven Excellence: ACES Awards 2025 Opens Nominations for the Philippines’ Most Visionary Leaders and Companies

MANILA, PHILIPPINES - Media OutReach Newswire - 16 April 2025 - In a region rich with ambition, the Philippines continues to lead with sustainability and purposeful leadership. The Asia Corporate ...

Hey! Chips Launches Singapore’s First Clean-Label Fruit Bites Snack

SINGAPORE - Media OutReach Newswire - 16 April 2025 - Singapore’s leading clean snack brand, Hey! Chips, is proud to introduce its latest innovation: Hey! Fruit Bites. A first-of-its-kind freeze-...

Sustainability progress to 2030 delivering value for Hongkong Land

Key achievements include: 33.3% reduction in Scope 1 and 2 carbon emissions against 2019 baseline, making good progress toward 2030 target...

Crayon’s Biennial Future of Operations Study Uncovers What is Driving SMB IT Spend in APAC

SYDNEY, AUSTRALIA - Media OutReach Newswire - 16 April 2025 - ​Crayon, a global leader in IT services and innovation, today announced the latest release of its biennial Future of Operations study ...

Shama Hub Metro South Hong Kong Unveils Characteristic Panda-Themed Rooms This Spring

HONG KONG SAR - Media OutReach Newswire - 16 April 2025 - Shama Hub Metro South Hong Kong ("Shama Hub Metro South"), a contemporary urban retreat and distinguished member of the ONYX Hospitality...

Zero Fintech Group Limited (Stock Code: 0093.HK) Announces Record-Breaking 2024 Annual Results

HONG KONG SAR - Media OutReach Newswire - 16 April 2025 - Zero Fintech Group Limited ("Zero Fintech" or the "Company", stock code: 0093.HK), a leading fintech innovator, is proud to announce its s...

All roles, all levels, all markets: General Assembly launches first-of-its-kind one-stop AI Academy to help companies close their AI skills gap

This is the first in Singapore to offer flexible AI courses geared towards all organisational roles – from business and operational teams to decision-makers – all in one place Unl...

Leong Yik Launches New Website & Enhanced Client Experience to Mark 7 Years in SG

SINGAPORE - Media OutReach Newswire - 16 April 2025 - Leong Yik Engineering & Contractor has launched a newly redesigned website to mark its 7th year of operations in Singapore. The new platfo...

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Launchd Takes Off: Former AFL Stars Lead Tech-Powered Platform Set to Disrupt Talent and Influencer Marketing

Backed by Institutional Capital, Launchd Combines Five Leading Agencies and Smart Technology to Deliver Measurable Results Influencer marketing i...

Meet the Australian fintech unlocking rewards for small businesses

Small businesses make up 98 per cent of all businesses in Australia, yet they continue to bear the brunt of economic uncertainty. According to Credi...

Teleperformance (TP) Business Insights Report Reveals Key Shifts in Consumer Behaviour

TP’s Business Insights report  into consumer behaviors and preferences, taking in more than 57,000 respondents across 19 sectors, is shedding new li...

HubSpot launches platform-wide AI tools to help businesses close the adoption gap

HubSpot today unveiled more than 200 updates across its customer platform to help businesses grow better. The release introduces smarter tools, new AI...

Why Every Leader Needs a Personal Branding Strategy in 2025

One of the best investments you can make in 2025? Your Personal Brand.In today’s competitive and digitally driven business world, authenticity and...

Sell by LayBy