Business Daily Media

Men's Weekly

.

The Inside Out Perspective at PRISM Summit 2024

SINGAPORE - Media OutReach Newswire - 28 October 2024 - The PRISM Summit 2024 returned on a high note, with over 140 PR practitioners joining the conference on 24 October at One Farrer Hotel.

Organised by the Institute of Public Relations of Singapore, this year's distinguished keynote speakers were Ho Kwon Ping (Executive Chairman at Banyan Group) and Abel Ang (Chairperson, Advanced MedTech Investments).

This year's conference was anchored by three pillars driving organisational success in an ever-changing and hyperconnected world: organisational leadership; communications strategy and social media engagement. The conference included two keynote fireside Q&As, two panel discussions as well as a networking lunch with a diverse community of business leaders and PR professionals.

In his keynote, Abel Ang shared his perspectives on data-driven decision making, adding that he prefers to see AI as IA (Intelligence Augmentation). He added that students should assume that 100% of their education will become obsolete, so we will need IA to maximize our human potential and accentuate humanness. CEO in the Spotlight Ho Kwon Ping shared his perspectives on brand leadership, and stressed the importance of staying focussed on communicating a brand's values over using glossy adjectives.

The two panel discussions provided refreshing insights into the world of strategic PR and crisis communications. Featured speakers included Debra Soon (Group Head, Brand, Communications & Marketing at Singlife), Ross Gan (Chief Communications Officer, Bitdeer Group), Danny Tan (Managing Director, Grayling), Keso Kendall (SVP, APAC, Team Lewis), Jeanie Lee (Director, Clients & Markets of KPMG in Singapore) and Natasha Ann Zachariah (Correspondent, The Straits Times).

"The IPRS champions a vibrant, knowledge-driven PR industry powered by professionals who have honed their skills from learning and keeping up with the technological and economic forces that impact sustainable success. The event brought the communications community together. I am inspired by our distinguished speakers and fellow practitioners from both in-house and consultancies. We look forward to gathering future insights for Summit 2026," says Koh Juat Muay, President of IPRS.

The PRISM Summit is supported by Platinum Sponsor Redhill, Gold Sponsor Truescope, as well as Silver Sponsors IN.FOM and Rothman&Roman.

Says Manisha Seewal, Group President of Redhill Communications: "As the Platinum Sponsor of the PRISM Summit 2024, Redhill is proud to have supported such a prestigious event that fostered insightful discussions and sparked innovation in the public relations industry. The Summit's focus on leadership, communication strategy, and social media engagement resonated strongly with our mission to elevate businesses and create meaningful connections in today's hyperconnected world. We are thrilled to have been part of an event that highlighted the critical role of well-executed PR strategies in protecting reputations and shaping impactful narratives."

Since IPRS was formed in 1970, it has played a key role in supporting and growing Singapore's PR community, through learning and development as well as networking, to set industry standards and elevate public awareness for the PR industry.

More information on the IPRS PRISM Summit 2024 available here.
Hashtag: #IPRS #PRISMSummit2024

The issuer is solely responsible for the content of this announcement.

About PRISM

The IPRS introduced PRISM in our industry awards in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region. PRISM which stands for Public Relations in Service of Mankind is today our signature and ethos. The IPRS PRISM Summit is held biennially, alternating with the IPRS PRISM Awards. Together they present a community platform to lead and showcase the PR industry's best in Singapore and the region.

About IPRS

Established in 1970 as a non-profit organisation, IPRS is the only accrediting body for Public Relations (PR) practitioners in Singapore. The Institute promotes excellence in the industry through knowledge exchange platforms and training programmes that are aligned with the many changes and developments in the practice of PR and Communications today.

IPRS has a growing membership consisting of professionals from diverse backgrounds in public relations, journalism, advertising, marketing, education, and management – a factor that has contributed to the Institute's strength and dynamism.

There are 10 Student Chapters with various tertiary institutions to create opportunities for communications students and IPRS members to share expertise and experiences. The IPRS introduced the Biennial PRISM Awards (Public Relations In the Service of Mankind) in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region.

News from Asia

Lee Kuan Yew School of Public Policy Releases Strategic Roadmap for ASEAN's 5G-AI Transformation

New Research Reveals US$130 Billion Economic Opportunity and Outlines Policy Framework to Accelerate Regional Digital Leadership by 2030SINGAPORE - Media OutReach Newswire - 22 July 2025 - The Le...

DFI Retail Group Holdings Limited Half-Year Results For The Six Months Ended 30 June 2025 And Announcement Of Special Dividend

Highlights 39% underlying earnings growth Increased contributions from associates, Health & Beauty and Food Health & Beauty delivered strong like-for-like (LFL...

HeyMax Acquires Hong Kong’s krip to Accelerate Regional Expansion into Loyalty and Rewards Market

HeyMax’s first acquisition fast-tracks its regional expansion, bringing over 6,000 credit card deals offered by over 3,000 merchants, and personalized loyalty experiences to consumers in Hong Kong ...

CUHK Faculty of Engineering: Advancing Innovation Through Research Excellence and Global Collaboration

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - The Faculty of Engineering at The Chinese University of Hong Kong (CUHK) continues to strengthen its position in global engineering educat...

Adecco Singapore Marks 40 Years of Enabling Talent and Business Growth

SINGAPORE - Media OutReach Newswire - 23 July 2025 - Adecco Singapore has officially commemorated its 40th anniversary with a stakeholder event held at the National Gallery Singapore. The occasion...

Samsung’s Solve for Tomorrow 2025 Youth Innovation Competition is Now On

SINGAPORE - Media OutReach Newswire - 23 July 2025 - Samsung Solve for Tomorrow 2025, the highly-anticipated youth innovation competition, is back for its ninth edition in Singapore! As the natio...

Jollibee Group Evolves its Corporate Brand to Help Power Global Growth

Brand update brings to life its global purpose and positioning as a unified group of brandsMANILA, PHILIPPINES - Media OutReach Newswire - 23 July 2025 - The Jollibee Group, one of the world's fas...

AECOM to enhance mobility across the Greater Bay Area by delivering the Hong Kong Section of Hong Kong–Shenzhen Western Rail Link (Hung Shui Kiu-Qianhai)

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - AECOM, the trusted global infrastructure leader, today announced that its joint venture with AtkinsRéalis has been awarded the consultancy ...

OCBC Hong Kong Unveils New Brand Campaign

Connected to “As One Group, OCBC Enables Aspiration All Across ASEAN and Greater China” Demonstrating the Unwavering Commitment in Realising Customer’s Aspirations HONG KONG SAR - Media...

X.me Foundation Empowers Global Expansion of the X.me Social Media Platform

SINGAPORE - Media OutReach Newswire - 23 July 2025 - X.me (https://x.me) is a social media platform where users can freely express themselves, share content, engage, and interact while earnin...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

Sell by LayBy