Business Daily Media

Men's Weekly

.

Lexus Partners with the Maverick Academy to Drive Culinary Excellence in Latest Cooking Competition

SINGAPORE - Media OutReach Newswire - 28 October 2024 - This October, Lexus Asia announces their partnership with AR Asia Production to launch an exciting gastronomy series The Maverick Academy on Netflix.

The Maverick Academy is an innovative culinary competition that champions gastronomic talent in craft, and entrepreneurial spirit of aspiring chefs from across Asia. This marks the first partnership of its kind, where Lexus' promise of creating amazing experiences meets the artistry of culinary mastery, elevating luxury beyond vehicles.

Photo Credit: AR Asia Production
Photo Credit: AR Asia Production

On the show, the contestants will be put to the ultimate test with exciting cooking challenges, fierce eliminations to showcase their cooking prowess, creativity, entrepreneurial potential and grit to survive The Maverick Academy. Each episode aims to uncover the sophistication of culinary craft that can transform a simple dish into an epicurean experience.

Led by The Demon Chef, Alvin Leung, The Maverick Academy will see 8 contestants from the Philippines, Thailand, Indonesia, Myanmar, and Hong Kong vie for the top spot in the competition. The winner of The Maverick Academy will be granted an invaluable opportunity as Chef Alvin's apprentice and business partner.

The highly acclaimed Chef Alvin Leung, is a Canadian chef and television personality. He is the chef owner of Bo Innovation, Hong Kong, a 2 Michelin-starred restaurant, which serves up redefined Chinese flavours, also known as X-treme Chinese cuisine, and has been a judge on Masterchef Canada.

The show will also star the hottest and most successful chef entrepreneurs in Thailand as judges like Chef Tam who received the 2024 MICHELIN Guide Young Chef Award, and Chef Ton who runs one of the most exciting kitchens in Bangkok, Le Du. Also joining the lineup is celebrity chef Michael Bonacini, co-founder of one of Canada's leading fine dining restaurant companies Oliver & Bonacini Restaurants.

Underpinned by the dedication to craftsmanship and its human-centred mindset, Lexus has always been driven by the commitment to provide amazing experiences. The very essence of these values are mirrored in The Maverick Academy, which advocates the continuous refinement of skills, the boldness to defy culinary norms, and the determination to stay true to one's cultural and inspirational roots.

Throughout the programme, viewers will be able to catch Lexus' latest models in action as they seamlessly blend into the high-energy environment of the 5-episode series. The winner would also have limited-time ownership of a Lexus LBX.

Lexus is proud to be the first automotive brand to partner with AR Asia Production for The Maverick Academy. This collaboration is a unique opportunity to showcase how Lexus' commitment to craft translates across different fields.

"This partnership is a celebration of craftsmanship and excellence, and we're excited to be a part of The Maverick Academy. The show aptly demonstrates the ethos of Lexus - the blending of passion, innovation, and exceptional customer-centric focus to create unforgettable elevated experiences," said Preston Tan, Vice President of Lexus Asia. "Just as Lexus crafts exceptional experiences, the chefs are creating amazing sensory experiences."

"We believe that this series not only celebrates and supports aspiring chefs but also inspires chefs and viewers alike, to embark on their own culinary journeys."

Lexus is an automotive company that strives to bring experiences that resonate with those who seek more than just mobility, weaving customers' lifestyle interest in its outreach. Stay tuned as Lexus continues to push the boundaries and redefines the craft of dining by bringing bespoke dining activations to Asia.

The Maverick Academy will air on Netflix on 08 November 2024. Fans can expect a season of culinary adventures, driven by the unparalleled performance and style of Lexus.

To know more about Lexus and The Maverick Academy, please go to lexusasia.com/culinary/maverickacademy .

Hashtag: #Lexus #MaverickAcademy

The issuer is solely responsible for the content of this announcement.

About Lexus

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world's first luxury hybrid and has since sold over 2.66 million hybrid vehicles including HEVs, PHEVs, and BEVs. (as of the end of August 2023)

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries/regions worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.

About The Maverick Academy

"The Maverick Academy" is an innovative culinary competition series created by Anne Chan and Demon Chef Alvin Leung, designed to discover and mentor the next generation of culinary talent and business visionaries.

About Chef Alvin Leung

The Demon Chef, Alvin Leung is an English-born Hong Kong-Canadian chef and television personality. He holds two Michelin stars at his Hong Kong-based restaurant Bo Innovation and one Michelin star at Bo London. Nicknamed 'The Demon Chef', he invented his own cuisine named X-Treme Chinese, which has modernized Chinese cuisine and single-handedly created new taste sensations that give diners a unique experience with every visit. A self-taught chef who draws from his training as an engineer, Leung is constantly pushing the limits and unveiling surprises with his X-Treme Chinese cuisine. In addition to the many restaurants opened under his guidance, Leung has risen to fame through an illustrious television career including judging MasterChef Canada.

News from Asia

Galaxy Macau Presents Tatler Off Menu; Returns with a Stellar Line-up of Chefs to Illuminate Macau as a UNESCO Creative City of Gastronomy

Macau’s cornerstone culinary event brings the region’s top talents to Galaxy Macau from November 14 to 15 with early-bird ticketing by October 26. MACAU SAR - Media OutReach Newswire - 15 October ...

Project for Love Expands Compassion-Based Education Across Africa

JOHANNESBURG, SOUTH AFRICA - African Media Agency (AMA) - 15 October 2025 - Project for Love, a global educational movement rooted in loving-kindness and compassion, is deepening its impact in Afri...

World Vision marks its 75th anniversary with World Vision Day , sharing the achievements of its global poverty alleviation efforts and expressing gratitude to its partners for walking alongside

HONG KONG SAR - Media OutReach Newswire - 16 October 2025 - Embarking the 75th anniversary of World Vision International, World Vision Hong Kong hosted World Vision Day on 11 October, 2025 (Saturd...

The National University Hospital and Ruijin Hospital, Shanghai Jiao Tong University School of Medicine establish key partnership for collaborative healthcare innovations

Through the newly-formed Singapore-Shanghai Medical Innovation Centre, clinicians from both hospitals partner to advance breakthroughs in cell and gene therapy and orthopaedics for a start SING...

Aryaka Launches New Channel Program, Bringing Simplicity and Scalability to Partner Ecosystem

Aryaka Partner Program strengthens partner engagement, improves ease of onboarding, and positions company for accelerated channel-led growth SINGAPORE - Media OutReach Newswire - 16 October 2025 –...

"Veterinary Orthopedic Guardian": European Veterinary Surgeon Dr. Hannah Partners With VEC Hong Kong

Bringing Extensive European Experience to Lead Advanced Orthopaedic Surgeries and Elevate Pet Surgical Care HONG KONG SAR - Media OutReach Newswire - 16 October 2025 - Veterinary Emergency Centr...

Tourism and Commerce Surged During F1™[1] Singapore Night Race – Visa

The increase in spend is driven by affluent travellers and nighttime economy SINGAPORE - Media OutReach Newswire - 16 October 2025 - Visa, a global leader in digital payments, today released new i...

Kuala Lumpur Sustainability Summit 2025 Champions Regional Leadership in Climate Action and Green Growth

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 October 2025 - The Kuala Lumpur Sustainability Summit (KLSS) 2025 continued its momentum on the second day, following the launch on Tuesday by...

Jollibee Named Best in Customer Service Among Fast Food Chains in Singapore

SINGAPORE - Media OutReach Newswire - 16 October 2025 - The Jollibee Group celebrates another major milestone and international win as Jollibee Singapore has been hailed by the Straits Times as th...

Sentorise Launches the 12.8V 100AH Group31: Reliable, Sustainable Power for Europe

BERLIN, GERMANY - Media OutReach Newswire - 16 October 2025 - Sentorise has launched its 12.8V 100Ah Group 31 LiFePO₄ battery in Europe, providing a reliable power solution for RV travelers, off-g...

What Can Australian SMEs Hope For in a Meeting Between Albanese and Trump?

For small and medium-sized enterprises (SMEs) in Australia, international politics might seem distant—but when leaders like Prime Minister Anthony...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...