Business Daily Media

Men's Weekly

.

Lexus Partners with the Maverick Academy to Drive Culinary Excellence in Latest Cooking Competition

SINGAPORE - Media OutReach Newswire - 28 October 2024 - This October, Lexus Asia announces their partnership with AR Asia Production to launch an exciting gastronomy series The Maverick Academy on Netflix.

The Maverick Academy is an innovative culinary competition that champions gastronomic talent in craft, and entrepreneurial spirit of aspiring chefs from across Asia. This marks the first partnership of its kind, where Lexus' promise of creating amazing experiences meets the artistry of culinary mastery, elevating luxury beyond vehicles.

Photo Credit: AR Asia Production
Photo Credit: AR Asia Production

On the show, the contestants will be put to the ultimate test with exciting cooking challenges, fierce eliminations to showcase their cooking prowess, creativity, entrepreneurial potential and grit to survive The Maverick Academy. Each episode aims to uncover the sophistication of culinary craft that can transform a simple dish into an epicurean experience.

Led by The Demon Chef, Alvin Leung, The Maverick Academy will see 8 contestants from the Philippines, Thailand, Indonesia, Myanmar, and Hong Kong vie for the top spot in the competition. The winner of The Maverick Academy will be granted an invaluable opportunity as Chef Alvin's apprentice and business partner.

The highly acclaimed Chef Alvin Leung, is a Canadian chef and television personality. He is the chef owner of Bo Innovation, Hong Kong, a 2 Michelin-starred restaurant, which serves up redefined Chinese flavours, also known as X-treme Chinese cuisine, and has been a judge on Masterchef Canada.

The show will also star the hottest and most successful chef entrepreneurs in Thailand as judges like Chef Tam who received the 2024 MICHELIN Guide Young Chef Award, and Chef Ton who runs one of the most exciting kitchens in Bangkok, Le Du. Also joining the lineup is celebrity chef Michael Bonacini, co-founder of one of Canada's leading fine dining restaurant companies Oliver & Bonacini Restaurants.

Underpinned by the dedication to craftsmanship and its human-centred mindset, Lexus has always been driven by the commitment to provide amazing experiences. The very essence of these values are mirrored in The Maverick Academy, which advocates the continuous refinement of skills, the boldness to defy culinary norms, and the determination to stay true to one's cultural and inspirational roots.

Throughout the programme, viewers will be able to catch Lexus' latest models in action as they seamlessly blend into the high-energy environment of the 5-episode series. The winner would also have limited-time ownership of a Lexus LBX.

Lexus is proud to be the first automotive brand to partner with AR Asia Production for The Maverick Academy. This collaboration is a unique opportunity to showcase how Lexus' commitment to craft translates across different fields.

"This partnership is a celebration of craftsmanship and excellence, and we're excited to be a part of The Maverick Academy. The show aptly demonstrates the ethos of Lexus - the blending of passion, innovation, and exceptional customer-centric focus to create unforgettable elevated experiences," said Preston Tan, Vice President of Lexus Asia. "Just as Lexus crafts exceptional experiences, the chefs are creating amazing sensory experiences."

"We believe that this series not only celebrates and supports aspiring chefs but also inspires chefs and viewers alike, to embark on their own culinary journeys."

Lexus is an automotive company that strives to bring experiences that resonate with those who seek more than just mobility, weaving customers' lifestyle interest in its outreach. Stay tuned as Lexus continues to push the boundaries and redefines the craft of dining by bringing bespoke dining activations to Asia.

The Maverick Academy will air on Netflix on 08 November 2024. Fans can expect a season of culinary adventures, driven by the unparalleled performance and style of Lexus.

To know more about Lexus and The Maverick Academy, please go to lexusasia.com/culinary/maverickacademy .

Hashtag: #Lexus #MaverickAcademy

The issuer is solely responsible for the content of this announcement.

About Lexus

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world's first luxury hybrid and has since sold over 2.66 million hybrid vehicles including HEVs, PHEVs, and BEVs. (as of the end of August 2023)

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries/regions worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.

About The Maverick Academy

"The Maverick Academy" is an innovative culinary competition series created by Anne Chan and Demon Chef Alvin Leung, designed to discover and mentor the next generation of culinary talent and business visionaries.

About Chef Alvin Leung

The Demon Chef, Alvin Leung is an English-born Hong Kong-Canadian chef and television personality. He holds two Michelin stars at his Hong Kong-based restaurant Bo Innovation and one Michelin star at Bo London. Nicknamed 'The Demon Chef', he invented his own cuisine named X-Treme Chinese, which has modernized Chinese cuisine and single-handedly created new taste sensations that give diners a unique experience with every visit. A self-taught chef who draws from his training as an engineer, Leung is constantly pushing the limits and unveiling surprises with his X-Treme Chinese cuisine. In addition to the many restaurants opened under his guidance, Leung has risen to fame through an illustrious television career including judging MasterChef Canada.

News from Asia

Japan’s Genre-Defying Creative Mixed Media Unit NIKO NIKO TAN TAN to Perform at Japan Expo Paris 2025

PARIS, FRANCE - Media OutReach Newswire - 4 July 2025 - NIKO NIKO TAN TAN, the creative mixed media musical unit that transcends genres with their blend of music, visuals, and art, just performed ...

Eid al-Adha in 2025: Octa broker's charity projects

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 - Each year, Octa, a globally regulated and trusted broker since 2011, supports local communities in various regions through charity ...

AIA Hosts Healthcare Financing Summit To Foster Cross-Sector Collaborative Solutions for Hong Kong’s Healthcare Sustainable Future

HONG KONG SAR - Media OutReach Newswire - 4 July 2025 - AIA Hong Kong & Macau (AIA) hosted the inaugural Healthcare Financing Summit (the Summit) as an active step towards fostering cross-sect...

"Shanghai Cooperation Organization (SCO) National Bookshelf" Gets an Upgrade, with Four New Renowned University Sites

QINGDAO, CHINA - Media OutReach Newswire - 4 July 2025 – The 2024 Shanghai Cooperation Organization (SCO) National Publishing Industry Conference, successfully hosted by Qingdao Publishing Group, ...

Chubb Life Hong Kong Wins Five Awards at Bloomberg Businessweek/Chinese Edition "Financial Institutions 2025"

Celebrated for pioneering first-in-market features and integrated campaigns that reshape how Hong Kong plans for protection and legacy HONG KONG SAR - Media OutReach Newswire - 4 July 2025 - Chubb...

Wishpro Launches Advanced Magnetic Infusion Technology for Smarter Skin Management

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 – Wishpro uses patented Magnetic Infusion Technology (MIT) to support deeper delivery of oil-based active ingredients. Designed to no...

MiLi Gears Up for Amazon Prime Day with Exclusive Deals on the MiTag Duo & LiTag Duo for Travel Gadgets Up To 30% Off

SHENZHEN, CHINA - Media OutReach Newswire - 4 July 2025 - MiLi is kicking off its biggest summer sale for Prime Day, July 8–11, with major discounts on all Bluetooth trackers...

The "Mystic Mountains and Rivers · Pursuing Dreams in Guizhou" Online Communication Special Event Makes Its Way to Malaysia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 - On July 4th, the "Mystic Mountains and Rivers · Pursuing Dreams in Guizhou" Online Communication Special Event was held in Kuala Lu...

Winners Announced at CoolThink@JC Competition 2025

HONG KONG SAR - Media OutReach Newswire - 5 July 2025 - The grand final of the ninth CoolThink@JC Competition, which encourages primary school students to leverage digital creativity to solve eve...

Angolan Diamond Leaders Endiama and Sodiam Join the Natural Diamond Council. De Beers Group Commits Additional Investment to Jointly Promote the Natural Diamond Industry.

HONG KONG SAR - Media OutReach Newswire - 7 July 2025 - Angola's two leading state-owned diamond institutions, ENDIAMA E.P. and SODIAM E.P., have formally announced their joint commitment to gener...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Sell by LayBy